Welcome to Figment: a boutique London web design agency based in Kingston Upon-Thames.

  • Foreign Currency Direct Website Design
  • Impezzeo Website Design
  • MirriAd Website Design
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Our London website design services include web design, mobile / responsive design and search engine optimisation (SEO):

  • Websites

    When it comes to London Website Design, Figment are in demand. We plan, design and deliver sensational websites: Our team of highly skilled London Web Developers and engineers are ready to create a bespoke website that your competitors can only dream of.

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  • Responsive Design

    Is your website mobile optimised? Whether you have an existing site to upgrade or re-designing your site from scratch, our London based agency will ensure your website is mobile friendly. Our responsive sites work perfectly on smart phones like the Apple iPhone, Samsung Galaxy and HTC wildfire.

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  • Consulting

    Knowledge is power, experience is invaluable - and we believe in sharing that. We're London's highly analytical, business-minded website gurus, ready to help you get the most out of your online presence. We're ready to evaluate your web, online and marketing service providers.

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  • Online Marketing & SEO

    Ready to boost your traffic and maximise your conversions? Your new one-of-a-kind social media presence is also on its way. We offer a range of online marketing services including London SEO to get your website on the first page of Google - with all eyes on you.

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In a nutshell...

Clients tell us we’re different because we come up with inspired ideas. We listen, then study. It’s important to work out what’s going on with your audience, your market and your industry so we can give you a considered approach. We think things through. We discuss everything with you. Our concepts are aimed directly at capturing the imagination and desires of your audience.

Developing a website and a brand should be fun; we do fun, and we do serious too. For ten years our clients have enjoyed professional results, a good rapport and a lasting relationship. We work with clients’ best interests at the core, with clear communication and fast responses all the way. Your project: where shall we start – let’s chat!

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At your service...

From inspired websites to strategic consulting, intelligent online marketing to time saving support: it’s all here for you, under one roof. All managed to the finest degree, so you never have to worry, or even ask.

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Content Marketing

How to Give Your Content Legs

Everyone knows the importance now of producing and publishing meaty content on a regular basis. Google loves it; it demonstrates your expertise and is the modern way to do PR.

These days there are so many places you can publish your content, so it is well worth taking your time to produce something that has legs. What do I mean by that? Well with so many places to be posting and sharing your content, you really want to get the most out of your writing efforts and streamlining your time.

So instead of spending your entire working week trying to come up with material to put on your blog and website, in your newsletter, on all your social platforms and online groups and to submit to target publications, you could be producing one shining example of a great piece of content that can be used – with a little tweaking – across the lot.

How it Works in Practice

So how does this work in practice? Well, say for example you write a post, ’10 Ways to Get Your Content Out There’. First write your post. Make it nice and detailed and a good length, about 700-800 words at least, split into numbered reference sections is about right. There you have your main blog.

Now you can start deconstructing it:

  • Take out each of your tips, summarise them and post them as Tweets.
  • Split the post into about four or five sections and post as a serial on Facebook once a week. Serialised content grabs attention and keeps people coming back.
  • Publish the piece on LinkedIn (you can post full articles now – it’s a recent feature). Tail it off with a question asking your followers for opinion, input and comments. The more you get a conversation going, the more people will see your material as the connections of anyone who comments will get to see what you are talking about.
  • Scan your favourite forums and LinkedIn groups for conversations that relate to your article, then use parts of it to respond to questions and requests for advice.
  • Take 20 or 30 word snippets of your blog, find some relevant images to go with them and create a Pinterest board. Anyone searching for images on a particular subject will come across your content in a different way.
  • Re-jig the piece so it’s unique and make it into an advice based article that can be submitted to online business portals or business magazines.
  • Summarise your article into a great teaser intro and use it in your latest newsletter to drive traffic through to your website to read the full piece.

There are so many possibilities for your content, just bear it in mind when you are writing your posts. Craft them from the start with multi-uses in mind and you’ll find your content really can have legs –getting you the widest coverage with just the effort it takes to write one post.

In our next post we’ll talk in more detail about possible destinations for your content, from social sharing to online business portals and local magazines.

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