The most important factor for your blog is to create lots of content. But there are several other things that you can do to get your blog to perform better and help you reach your goals, whether they are to enhance your profile, drive traffic to your website or boost your advertising programme.
Here are 7 ways to make your blog work harder:
1. Find Guest Bloggers
There are several advantages to asking guest bloggers to write for your blog. The first is that it helps build your content. Your blog or site will also gain some authority for using a guest blogger, so the more high profile they are, the better. Finally it opens up your audience for more exposure to your blog and this is especially the case if your guest blogger promotes the post to their own audience.
2. Increase your Subscribers
Work on increasing the number of your blog subscribers. You can do this in a number of ways including, adding a call to action within your emails, your newsletter, on your main website and within the blog itself to invite people to subscribe.
3. Optimise Past Blog Titles
Original blog posts are written with catchy titles that are designed to make readers click through. Older posts continue to drive a lot of organic value to your website, so it’s worth re-visiting them to optimise the titles for phrases you’re trying to rank for.
4. Capitalise on Well Performing Past Blogs
Through your blog analytics you can see which posts have performed well for you. Include these particular posts in your email marketing and newsletters, and use them in your social media updates.
5. Optimise Blogs for Social Media
Sharing your blogs on your social media platforms is important as it can improve exposure and social links are exceptionally important for search engine optimisation. Ensure you include social sharing buttons as well as social follow buttons on all your posts so that people who like your blog can easily share the content.
6. Analyse Where Your Bloggers go Next
As your blog develops over time, you may consider adding features such as a main navigation, an ‘About’ page or a sidebar panel. Analyse where readers are clicking and then optimise those areas and / or pages.
7. Recycle Your Blog Post Content
Use your blog posts as content for email newsletters, social media networks, sales and marketing literature and website.
It’s worth spending some time analysing your blog statistics to see how it can work harder in achieving your goals. Need some help? Get in touch.