Welcome to Figment: a boutique London web design agency based in Kingston Upon-Thames.

  • Foreign Currency Direct Website Design
  • Impezzeo Website Design
  • MirriAd Website Design
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Our London website design services include web design, mobile / responsive design and search engine optimisation (SEO):

  • Websites

    When it comes to London Website Design, Figment are in demand. We plan, design and deliver sensational websites: Our team of highly skilled London Web Developers and engineers are ready to create a bespoke website that your competitors can only dream of.

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  • Responsive Design

    Is your website mobile optimised? Whether you have an existing site to upgrade or re-designing your site from scratch, our London based agency will ensure your website is mobile friendly. Our responsive sites work perfectly on smart phones like the Apple iPhone, Samsung Galaxy and HTC wildfire.

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  • Consulting

    Knowledge is power, experience is invaluable - and we believe in sharing that. We're London's highly analytical, business-minded website gurus, ready to help you get the most out of your online presence. We're ready to evaluate your web, online and marketing service providers.

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  • Online Marketing & SEO

    Ready to boost your traffic and maximise your conversions? Your new one-of-a-kind social media presence is also on its way. We offer a range of online marketing services including London SEO to get your website on the first page of Google - with all eyes on you.

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In a nutshell...

Clients tell us we’re different because we come up with inspired ideas. We listen, then study. It’s important to work out what’s going on with your audience, your market and your industry so we can give you a considered approach. We think things through. We discuss everything with you. Our concepts are aimed directly at capturing the imagination and desires of your audience.

Developing a website and a brand should be fun; we do fun, and we do serious too. For ten years our clients have enjoyed professional results, a good rapport and a lasting relationship. We work with clients’ best interests at the core, with clear communication and fast responses all the way. Your project: where shall we start – let’s chat!

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At your service...

From inspired websites to strategic consulting, intelligent online marketing to time saving support: it’s all here for you, under one roof. All managed to the finest degree, so you never have to worry, or even ask.

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Image marketing

Why You Need to be Marketing with Images

Social media is ever-evolving and keeping up with the latest trends is essential if you’re going to get the most out of it. There is a great deal of research about backing the suggestion that learning via visual means is more popular than absorbing words. People tend to digest information more readily when they view an image or a graphic then when they read text. With this in mind, you can hone your online marketing and social media campaigns to fit in with the latest trends in preferences and get ahead of competitors who focus primarily on written content.

Why Image Based Marketing is the Way to go

When you’re surfing the internet, you have a limited attention span. Too much information can become overwhelming. If something stands out because it’s visually appealing, you’ll be naturally drawn to it. Posts that involve reams of bland looking text certainly won’t fit the bill here. But posts containing images will grab attention and add flow and interest to the material, naturally encouraging readers to engage.

Image marketing

Of course your content is important and needs to be compelling and well written. But the key to really getting people to engage with it is to include some well-placed images or graphics to break up the text. This is particularly important when you are attempting to explain something in step by step fashion, or you want to illustrate a point.

Adding images to posts is a great SEO initiative too. Make sure you use keywords in the image file name, the title and alt and description tags so Google can easily index the images. Post images on social media platforms and include the relevant tags and hashtags and you’ll glean even more benefit.

Using Imagery in Marketing and Social Media

So how can you integrate more imagery into your marketing and social media? Here are two of our favourite image based platforms we believe you should be embracing:

PinterestPinterest – it’s like an online pin board based on an exchange of ideas using visual content. There’s not as much interaction as on Twitter and Facebook as really it’s meant as a platform to be shared on other platforms. You can comment on ‘boards’ and ‘re-pin’ images you like and vice versa, other users can comment on your boards and share your images with their networks. We’ve previously written a post on Pinterest and how to get the most out of it SEO-wise so have a read. It’s worth noting that around 70% of Pinterest users are female, so if this is your demographic it’s going to work better for you.

InstagramInstagram – everyone seems to be using it! It’s a great way for anyone to share images with an audience and according to statistics it’s a platform that’s growing rapidly, more so than Twitter and Facebook did when they first entered the social media scene. Up until recently you could only use Instagram via an app on iOS or Android, but now via EnjoyGram you can use it on the web too.

It’s a fun concept and there’s great interaction that helps build rapport by giving customers a real time insight into what’s going on in a business. It’s basically like a photographic reporting tool that allows you to keep followers up to date in a visual way with what’s happening, so promoting a friendly personality.

You can also invite customers to post their own pictures so they feel involved and part of your brand. These brand ambassadors are invaluable in helping you share your messages.

Marketing With Images is Fun!

Marketing with images is fun and can really help you engage with your audience. The key is to keep snapping – make taking pictures a natural part of what you do – and if there’s a special event planned then get yourself a professional photographer so you can really make the most of the photo opportunity!

If you’d like some help implementing a social media campaign, image based or otherwise, or could use a professional photographer, we can help on all counts. For a friendly chat about what we can do please get in touch.

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