Welcome to Figment: a boutique London web design agency based in Kingston Upon-Thames.

  • Foreign Currency Direct Website Design
  • Impezzeo Website Design
  • MirriAd Website Design
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Our London website design services include web design, mobile / responsive design and search engine optimisation (SEO):

  • Websites

    When it comes to London Website Design, Figment are in demand. We plan, design and deliver sensational websites: Our team of highly skilled London Web Developers and engineers are ready to create a bespoke website that your competitors can only dream of.

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  • Responsive Design

    Is your website mobile optimised? Whether you have an existing site to upgrade or re-designing your site from scratch, our London based agency will ensure your website is mobile friendly. Our responsive sites work perfectly on smart phones like the Apple iPhone, Samsung Galaxy and HTC wildfire.

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  • Consulting

    Knowledge is power, experience is invaluable - and we believe in sharing that. We're London's highly analytical, business-minded website gurus, ready to help you get the most out of your online presence. We're ready to evaluate your web, online and marketing service providers.

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  • Online Marketing & SEO

    Ready to boost your traffic and maximise your conversions? Your new one-of-a-kind social media presence is also on its way. We offer a range of online marketing services including London SEO to get your website on the first page of Google - with all eyes on you.

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In a nutshell...

Clients tell us we’re different because we come up with inspired ideas. We listen, then study. It’s important to work out what’s going on with your audience, your market and your industry so we can give you a considered approach. We think things through. We discuss everything with you. Our concepts are aimed directly at capturing the imagination and desires of your audience.

Developing a website and a brand should be fun; we do fun, and we do serious too. For ten years our clients have enjoyed professional results, a good rapport and a lasting relationship. We work with clients’ best interests at the core, with clear communication and fast responses all the way. Your project: where shall we start – let’s chat!

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At your service...

From inspired websites to strategic consulting, intelligent online marketing to time saving support: it’s all here for you, under one roof. All managed to the finest degree, so you never have to worry, or even ask.

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Marketing compliance

Marketing: The Law. What you Need to Know to Avoid Costly Bother.

Did you know that marketing is governed by a whole set of rules? That you are obligated to comply with certain laws and guidelines when you are promoting your business via advertising, email, postal and telephone marketing?

And you have to be careful too, because breaching the law can lead to quite substantial fines and prosecutions.

Telemarketing Rules

For example, recently the Information Commissioner’s Office (ICO) issued fines of incredible proportions – one of £90,000 and another of £225,000 – for a breach of telemarketing rules. When you embark on a telephone marketing campaign, there are various guidelines you need to adhere to. One is that you have to screen your marketing lists against the TPS and CTPS (Corporate Telephone Preference) registers. The Privacy and Electronic Communications Regulations forbid any business to make unsolicited sales and marketing calls to anyone registered on these lists unless consent has been given. List screening is also a requirement and must be done at least 28 days before any unsolicited calls are made.

The Law on Email Marketing

The Privacy and Electronic Communications Regulations also cover email marketing. Under the regulations the key thing to realise is that you are only permitted to send unsolicited emails if the recipient has given permission. There is an exception to this rule known as the ‘soft opt-in’ and it applies only where you have obtained the recipient’s details during the course of a sale or negotiations for a sale of a product or service; where the messages are only marketing similar products or services and, as detailed on the ICO website, “where the recipient is given a simple opportunity to refuse marketing when their details are collected, and if they don’t opt out at this point, are given a simple way to do so in future messages.”

Another rule to remember is that when you send a marketing email you must inform the recipient who you are and give them a valid contact address. Whilst these rules do not apply to emails sent to organisations – these need to be limited companies, LLPs or PLCs and not sole traders – you must still identify yourself and provide a valid address.

The ICO recommends that all marketing campaigns are permission-based. Good practice dictates that you should provide a simple way for recipients to opt out of marketing messages and you should have a system in place for handling complaints.

The Rules on Postal Marketing

Anything you send by post that constitutes marketing is bound by the Data Protection Act. If your targets request to be removed from your mailing list, you have to comply. Failure could lead to a court order against you under the Data Protection Act.

You also need to be aware of the Mailing Preference Service (MPS), a service set up by the direct marketing industry to manage the sending of ‘junk mail’ and to give people the chance to opt out of receiving such material. Recipients can register their details with the MPS to prevent receiving such mailings and numerous direct marketing codes of practice dictate that mailing lists must be cleaned against the MPS file.

You can make sure your marketing conforms with data protection law and direct marketing good practice by reading the ICO’s direct marketing checklist and direct marketing guidance.

Advertising Standards

And finally, everything you say in your marketing and advertising campaigns and across all your printed and digital media needs to comply with Advertising Standards Authority (ASA) guidelines. In general you are not permitted to make unsubstantiated claims about a product or service and there are strict rules governing how you are allowed to advertise prices, sales and special offers. Different industries have their own special rules and it is vital you are familiar with them. To learn more visit the ASA website.

We’re not lawyers, but we know what goes and what doesn’t when it comes to the various marketing disciplines. If you’d like help with a compliant marketing campaign, get in touch.

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