Welcome to Figment: a boutique London web design agency based in Kingston Upon-Thames.

  • Foreign Currency Direct Website Design
  • Impezzeo Website Design
  • MirriAd Website Design
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Our London website design services include web design, mobile / responsive design and search engine optimisation (SEO):

  • Websites

    When it comes to London Website Design, Figment are in demand. We plan, design and deliver sensational websites: Our team of highly skilled London Web Developers and engineers are ready to create a bespoke website that your competitors can only dream of.

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  • Graphic Design

    Our ability to create outstanding research-based designs is why we are recognised as one of London's leading Design Agencies. Let us find out more about your business and audience so we can create something that says 'wow' - and a whole lot more.

  • Consulting

    Knowledge is power, experience is invaluable - and we believe in sharing that. We're London's highly analytical, business-minded website gurus, ready to help you get the most out of your online presence. We're ready to evaluate your web, online and marketing service providers.

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  • Online Marketing & SEO

    Ready to boost your traffic and maximise your conversions? Your new one-of-a-kind social media presence is also on its way. We offer a range of online marketing services including London SEO to get your website on the first page of Google - with all eyes on you.

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In a nutshell...

Clients tell us we’re different because we come up with inspired ideas. We listen, then study. It’s important to work out what’s going on with your audience, your market and your industry so we can give you a considered approach. We think things through. We discuss everything with you. Our concepts are aimed directly at capturing the imagination and desires of your audience.

Developing a website and a brand should be fun; we do fun, and we do serious too. For ten years our clients have enjoyed professional results, a good rapport and a lasting relationship. We work with clients’ best interests at the core, with clear communication and fast responses all the way. Your project: where shall we start – let’s chat!

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At your service...

From inspired websites to strategic consulting, intelligent online marketing to time saving support: it’s all here for you, under one roof. All managed to the finest degree, so you never have to worry, or even ask.

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Online Videos

Top Tips for Using Online Videos Throughout the Customer Journey

It is essential to keep engaging with your customers as they are more likely to be loyal to your business and ultimately buy more. Videos aid conversion; customers are more likely to buy after watching a product video.

Using a video on a specific product page makes sense and will boost conversion, but videos can be used in many other places throughout the customer journey to help boost sales. Here are some ideas.

  1. SEO Strategy – According to Searchmetrics, video dominates Google’s Universal Search results. This combines listings from its search engines for news, video, images and local. By including video on several different web pages, not just product pages, you will increase your chances of boosting your website rankings. The thumbnail image that links with the video search listing is also likely to provide more click-throughs to your website. 
  2. Social – Grab the attention of customers through other social sites and drive them back to your website. Facebook lends itself naturally to posting videos as a way to engage with prospects and customers. YouTube is the world’s second largest search engine after Google, so by creating a YouTube channel, you will gain access to plenty of potential new customers. According to Nielsen, in 2012 it was Pinterest that had the largest year on year increase of all the social networks for both unique audience and time spent on site. By adding videos to your Pinterest account pin board, you can enhance engagement and gain some shares with customers too. 
  3. Emails – Newsletters are a great way to use videos, once prospects have become customers, to ensure they keep coming back for more. Once they’ve signed up for a newsletter, you can include video content that introduces them to other products or brands that might interest them. Studies show that using the word “video” in a subject line boosts open rates. Adding a call to action within the newsletter to view a video can raise click-through rates by 300%. 
  4. Customer Loyalty – When customers are loyal and advocating your business, you can use video as a way of interacting further. Ask customers to upload videos of themselves using your product or posting a review about it. These valuable videos can then in turn be used to help in the cycle of searching for and converting new customers.

Online videos have many benefits including customer engagement, boosting conversions and improving SEO rankings. Videos shouldn’t just be limited to product pages; by using them throughout the different touch points in the customer journey, you can help to raise the profile of your brand and increase the opportunity to boost sales.

If you’d like to discover more about adding video to your marketing mix, please get in touch.

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