Figment Agency

Archives: April, 2018

  • Personalisation

    How to Avoid Over-Personalisation in Marketing

    There is no doubt personalised marketing works. However, a fine line exists with personalisation. Too little and it’s off the mark. Too much, and it can come across seriously awkward. So how to strike the right balance?

  • Mobile advertising

    How to get More Engagement from Your Mobile Campaigns

    Optimisation is crucial with mobile ads. People want to see ads making use of mobile formats and features. Here are some tips for optimising your online ads for a mobile audience.