Are millennials your target audience? If so, there are certain ways to market to them, and there are definite methods you’ll need to give a wide berth.

Google and Facebook are statistically the dominant force when it comes to UK time spent online. So how to develop a strategy to be there in front of customers? How to get a piece of the action?

Taking a look at six of the most important marketing initiatives educational establishments should be implementing as an absolute must in order to attract and engage prospective students.

Our recent move into a plush new coworking space has prompted us to take a closer look at the history of coworking and the reasons behind its recent growth in popularity, despite the fact technology means we don’t need to congregate in an office.

Marketing in private health care has a great deal to do with getting the targeting right. But what initiatives are the right ones to use in this niche sector? How to effectively nurture patient relationships?

Secure Socket Layer is a means of protecting information sent from one website to another. Here’s why so many businesses are switching to SSL, a Google rankings boost being one of the reasons.

The role of mobile in the customer journey is absolutely vital. But how to optimise the customer experience for mobile? Here we look at three of the most effective methods.

An important question posed by businesses investing in organic search engine optimisation is, am I using the right keywords? Here we examine 4 top ways of making keyword choices to optimise sales.

If you run an online store or e-commerce site, the findings of this recent study will make imperative reading if you are looking to secure those all-important top spots on Google.