Marketing in private health care has a great deal to do with getting the targeting right. But what initiatives are the right ones to use in this niche sector? How to effectively nurture patient relationships?

Secure Socket Layer is a means of protecting information sent from one website to another. Here’s why so many businesses are switching to SSL, a Google rankings boost being one of the reasons.

The role of mobile in the customer journey is absolutely vital. But how to optimise the customer experience for mobile? Here we look at three of the most effective methods.

An important question posed by businesses investing in organic search engine optimisation is, am I using the right keywords? Here we examine 4 top ways of making keyword choices to optimise sales.

If you run an online store or e-commerce site, the findings of this recent study will make imperative reading if you are looking to secure those all-important top spots on Google.

Engagement really has become the crux of marketing and advertising. But just what is engagement? What does the verb, to engage, actually mean in terms of marketing? And how does the marketer achieve that crucial engaging effect?

Have you ever had that soul destroying experience of missing an opportunity? Regret is a powerful feeling. Here’s how to prevent ‘What ifs’ spoiling what could have been with your new website.

Can a spelling mistake result in lost sales? What effect do spelling errors have on brand credibility? Does Google penalise websites for poor content? Here we look at what brands could lose by failing to ensure its online copy is proof-perfect.

Are you serious about targeting and personalising your marketing campaigns for the very best possible results? If so, it’s time to consider bringing facial recognition technology into your marketing mix.