Tips, how-to guides, digital marketing hacks and enlightening insights to help get your business seen. It’s all happening here on the Figment blog.

  • Page title update

    New Google Best Practice: How to Write Page Title Links

    Google’s page title update is a new system of generating title tags for web pages. So how to write a compelling clickable title that Google won’t replace?

  • Is SEO better than PPC

    Is SEO better than PPC in the long term?

    Is SEO better than PPC? Both have their merits, but which is better for online visibility in the long term? Here we look at the benefits of each as we set out to determine the best strategy.

  • How to add SEO page title in WordPress

    How to Add an SEO Title and Meta Description in WordPress

    The SEO page title and meta description play a crucial role in search engine optimisation and user experience. Here’s how to add both to pages and posts in WordPress.

  • How to use Meta Tags for SEO

    How to Use Meta Tags for SEO

    SEO meta tags are powerful elements that have the potential to improve your SEO success. Here we look at how to use meta tags for SEO, what SEO meta tags are, and how to create the perfect meta title and meta description.

  • Spammy links

    How to Identify Spammy Links and What to do About Them

    Spammy links can be damaging to a website’s ability to rank in the search engines. Here’s how to identify link spam, and remove it from your site once and for all.

  • Website migration

    Website Migration: All You Need to Consider When Migrating a Site

    Website migration is something that needs to be undertaken very carefully, because if anything is missed, there could well be considerable web traffic loss due to disappearing search positions.

  • Link spam update

    What the Google Link Spam Update Means for Search

    Google’s summer of updates continues with the introduction of a new algorithm, the link spam update. Here we take a look at what the update means and how it might affect rankings.

  • Website structure

    How to Structure a Website for SEO

    Here we explore some of the best ways to structure a website so that it is user-friendly, gets crawled and indexed by the search engines, and provides you with the best rankings possible.

  • Why is SEO important

    Why is SEO Important for Your Business?

    Here are our top reasons why you need SEO as a business, and why it has never been so important to invest in a strong, ongoing search engine optimisation strategy.

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