Structured data is a vital element in any search engine optimisation strategy. Here’s the lowdown on what structured data is, and why it matters so much for SEO.
Blog
Tips, how-to guides, digital marketing hacks and enlightening insights to help get your business seen. It’s all happening here on the Figment blog.
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What is Structured Data? Why Does It Matter in SEO?
Aug 6th 2020
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How to Strike the Balance Between Good SEO and Good Website Design
Jul 28th 2020
Web design and SEO are both crucial aspects of any strategy designed to boost online visibility. But they have to work in tandem. Here’s how to strike a balance between web design and SEO.
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Is There a Secret Formula to SEO Writing?
Jul 24th 2020
With the right content, it’s possible to rank higher in the Search Engine Results Pages. But the big question: how to write great SEO content? Is there a secret formula? Let’s see.
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The Hidden Benefits of Having a Location Landing Page
Jul 17th 2020
Here we’re looking at the hidden benefits of having a local landing page to support your Google local SEO strategy, and best practice tips on how to create one.
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Semantic Search: What is it and Why is it Important?
Jul 8th 2020
Semantic search is an essential part of any SEO campaign. Let’s take a look at what it is and how you can use it to help enhance your visibility in the search engines.
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Our Complete Guide to SEO in 2021: Planning Ahead
Jun 29th 2020
A major change coming in 2021 is the incorporation of Core Web Vitals into a brand new search ranking signal. What does this mean, and how will it impact upon SEO?
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How to Rank Higher in SERPs with the Right Content
Jun 18th 2020
Content is the lifeblood of SEO, affecting every aspect of SERP strategies. But what constitutes the ‘right’ content, and exactly what benefits does it offer?
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How to Optimise Local SEO Without Breaking the Bank
Jun 12th 2020
If you run a local business you need to know about local SEO. But what exactly is local SEO, and how to optimise for it without breaking the bank? Let’s take a look.
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Why Ecommerce Sites Should Prioritise Informational Content
Jun 4th 2020
When it comes to search engine optimisation strategies, content marketing is right up there. But how to write great SEO content that boosts your ecommerce sales?
