Topic research is said to be more effective than traditional keyword research, especially when attempting to establish whether it is worth using a particular topic for your online content.
Blog
Tips, how-to guides, digital marketing hacks and enlightening insights to help get your business seen. It’s all happening here on the Figment blog.
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Why Topic Research is the New Keyword Research
Mar 18th 2019
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Are your Marketing Communications Hitting the Sweet Spot?
Mar 11th 2019
There is more to communications than simply creating marketing messages: it is vital to make sure that the messages you think you are putting out are the ones that are actually being received.
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How to Write E-Commerce Product Descriptions that Drive Sales
Feb 19th 2019
Product copy is THE seller when it comes to online shopping. Here are four of the best ways to entice shoppers to make a purchase using the power of persuasive copywriting.
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The Five Year Plan: 3 Major Web Design Trends You’ll See by 2024
Feb 16th 2019
How will web design continue to change over the next half-decade? It’s an interesting question, so let’s take a look at some of the top predicted trends for website design from now to 2024.
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How to Write Outrageously Enticing Headlines that Get More Clicks
Jan 7th 2019
Headlines matter. They are the first thing people read. Without a headline, how would you know what the content is about? They’re crucial for SEO too. So, how to write a killer headline?
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SEO Masterclass Pt 2: How to Improve Your Organic Click Through Rate
Jan 2nd 2019
How to boost your organic click through rates for the long term? Take a look at these five core click through rate boosting strategies for search engine success.
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How to Avoid Mobile Phone Addiction
Dec 22nd 2018
Too much time scrolling through a phone can be damaging to mental health and focus. Here are 7 tips to help you manage your mobile phone addiction.
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SEO 2019 Masterclass Pt 1: How to Increase Dwell Time on your Website
Dec 20th 2018
Dwell Time is one of the most important ranking strategies for 2019. But what is it, how to measure it, and what to do to make it count? Read on as we reveal all…
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A Year in the Life of Figment: Our Highlights of 2018
Dec 3rd 2018
What a year 2018 has been for Team Figment! A host of amazing Google results achieved for our clients; a selection of websites re-designed with fantastic outcomes – including our own! Here we share our best highlights of 2018…
