Blog

Tips, how-to guides, digital marketing hacks and enlightening insights to help get your business seen. It’s all happening here on the Figment blog.

• 

  6 Reasons Why You Shouldn’t Ignore the Power of Email Marketing

  Jan 14th 2021

  Email marketing can be an effective way to engage with clients and customers. Here we look at why email marketing is important, with a few bonus tips on how to get the most out of it.

• 

  What are the Best Keyword Research Tools for your SEO Campaign?

  Jan 7th 2021

  When it comes to SEO, keyword research is an essential element of any strategy. But how to carry out keyword research, and what are the best keyword research tools to use?

• 

  Google DeepRank: The Algorithm That Made Search Natural

  Dec 30th 2020

  The way we search online has changed, and for the better. It’s all thanks to DeepRank, formerly known as BERT. Here’s how the new algorithm has been making waves in the world of search.

• 

  How to Structure Your Local Website for SEO Results

  Dec 11th 2020

  What pages make an SEO-friendly website geared up to compete in a local market, and what should they focus on? Here’s what we recommend for SEO success.

• 

  Why SEO is the Most Cost Effective Way to Market Online

  Nov 25th 2020

  There are lots of ways to market a business online. But if you are looking for the greatest possible return on your investment, SEO has to be one of the best strategies. Here’s why.

• 

  4 Ways to tell you are due for a Complete Website Overhaul

  Nov 18th 2020

  Research dictates most people think less of a business that doesn’t have an up to date website. With this in mind, here are four ways to tell you are due for a complete website overhaul.

• 

  The Consequences of a Website that’s not Mobile-Friendly

  Nov 11th 2020

  With 60 per cent of Google searches made via mobile devices, and Google’s recent full shift to mobile-first indexing, it has never been so crucial to have a mobile friendly website.

• 

  Will the Google Antitrust Lawsuit Change the Search Landscape?

  Nov 4th 2020

  The landmark lawsuit accusing Google of anti-competitive behaviour may rage on for years, but could it have the potential to change the face of search, and the SEO landscape too?

• 

  5 Web Design Mistakes Small Businesses Make

  Oct 28th 2020

  The top five most common web design mistakes revealed, with expert advice on how to avoid them so that your business has the best possible chance of online success.