7 Ways to Make Your Blog Stand Out From the Crowd

By Sarah McInerney  
| March 14th 2014

Sarah McInerney

Head of Content

Sarah has almost three decades of experience in crafting compelling, engaging content specifically designed to boost sales and enhance brand loyalty. She’s also an expert in developing unique tone of voice that helps brands connect with their audiences. Her marketing and client service background has given Sarah a natural understanding of how to write content that makes readers take action. Whether it’s signing up to a mailing list, making an enquiry or donation or clicking the buy button, Sarah knows precisely how to convert with words. Pen down, Sarah is a proud member of the Essex Wildlife Trust and spends most of her free time enjoying inspiring walks through her local woodland and nature reserves, admiring everything that flaps, flutters and flowers.

Blogging can truly help promote the rankings of your website within the search engines. Search engines such as Google and Bing love to see new content being added on a regular basis.

The primary aim for your blog is to be seen as many people as possible, but how can this be achieved when there are a million blogs out there? Here are 7 ways to make your blog stand out from the rest:

  1. Give your blog a niche focus.  It’s no good writing a blog about “fashion” as it’s just too broad a topic. The search engines and browsing readers will favour a more trusted source. Instead you could focus on a niche area within fashion such as “bespoke hand-made silver jewellery in London”.
  2. Be consistent. In such a competitive arena, it’s important to cut through the noise by being consistent with your blog. Many blogs start off with regular postings but dwindle away or worse post a whole bunch in one go and then nothing for weeks or months at a time. It’s far better to build readership by being consistent, even if this is with a weekly posting.
  3. Find your voice. If you write with a generic approach trying to appeal to everyone, you will not resonate. It’s better to develop a particular style that will have readers coming back for more. It’s best to go with the natural style of whoever is writing the blog. Are you naturally sarcastic or witty? To the point or creative with your words?
  4. Be passionate. If you blog about something that really inspires you then it won’t be a chore to keep supplying the content. Your passion will shine through in your posts keeping readers coming back for more and, if you’re lucky, recommending you via their social media channels. If your blogs take an unconventional view, you may spark a debate and receive comments from readers.
  5. Don’t just rely on text posts. Whilst these are essential for SEO purposes, you should use other channels such as video and images to keep your readers entertained and engaged.
  6. Use social media to boost traffic. Make your social media followers aware that you are writing posts for a blog and encourage them to link through by teaser headlines.
  7. Link to something newsworthy. Your blog will be more readily found if readers are searching for related news stories and your post may well be shared via social media too. For example, the blog relating to bespoke handmade silver jewellery in London could produce posts relating to London Fashion Week.

If you are dedicated and passionate about what you do, then a blog can really help to promote website rankings. Hints and tips can never really replace good quality content that is regularly updated. The overriding goal is to aim for a captivated audience which is hungry for more of your blog posts.

If you need help with building or maintaining a blog, please get in touch.

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