7 Ways to Make Your Blog Work Harder

Sarah McInerney By Sarah McInerney  
| December 4th 2013

Sarah McInerney

Head of Content

Sarah has almost three decades of experience in crafting compelling, engaging content specifically designed to boost sales and enhance brand loyalty. She’s also an expert in developing unique tone of voice that helps brands connect with their audiences. Her marketing and client service background has given Sarah a natural understanding of how to write content that makes readers take action. Whether it’s signing up to a mailing list, making an enquiry or donation or clicking the buy button, Sarah knows precisely how to convert with words. Pen down, Sarah is a proud member of the Essex Wildlife Trust and spends most of her free time enjoying inspiring walks through her local woodland and nature reserves, admiring everything that flaps, flutters and flowers.

Here at our London SEO Agency, we know the most important factor for your blog is to create lots of content. But there are several other things that you can do to get your blog to perform better and help you reach your goals, whether they are to enhance your profile, drive traffic to your website or boost your advertising programme.

Here are 7 ways to make your blog work harder:

1. Find Guest Bloggers

There are several advantages to asking guest bloggers to write for your blog. The first is that it helps build your content. Your blog or site will also gain some authority for using a guest blogger, so the more high profile they are, the better. Finally it opens up your audience for more exposure to your blog and this is especially the case if your guest blogger promotes the post to their own audience.

2. Increase your Subscribers

Work on increasing the number of your blog subscribers. You can do this in a number of ways including, adding a call to action within your emails, your newsletter, on your main website and within the blog itself to invite people to subscribe.

3. Optimise Past Blog Titles

Original blog posts are written with catchy titles that are designed to make readers click through. Older posts continue to drive a lot of organic value to your website, so it’s worth re-visiting them to optimise the titles for phrases you’re trying to rank for.

4. Capitalise on Well Performing Past Blogs

Through your blog analytics you can see which posts have performed well for you. Include these particular posts in your email marketing and newsletters, and use them in your social media updates.

5. Optimise Blogs for Social Media

Sharing your blogs on your social media platforms is important as it can improve exposure and social links are exceptionally important for search engine optimisation. Ensure you include social sharing buttons as well as social follow buttons on all your posts so that people who like your blog can easily share the content.

6. Analyse Where Your Bloggers go Next

As your blog develops over time, you may consider adding features such as a main navigation, an ‘About’ page or a sidebar panel. Analyse where readers are clicking and then optimise those areas and / or pages.

7. Recycle Your Blog Post Content

Use your blog posts as content for email newsletters, social media networks, sales and marketing literature and website.

It’s worth spending some time analysing your blog statistics to see how it can work harder in achieving your goals. Need some help? Get in touch.

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