Figment Announced as 2023 UK Search Awards Finalists for 2nd Year Running!
| October 21st 2023
Following our exciting win at the UK Search Awards 2022 in the Best Use of Search – Real Estate & Property category, we are thrilled to share that Figment has once again been shortlisted as a finalist, this time in the Finance SEO category.
Having been up against competition from many of the top search and digital agencies both UK wide and overseas, it’s quite an achievement for Team Figment to have made it into the select group of just five category finalists.
The UK Search Awards has championed the expertise, talent and accomplishments of the search industry for over a decade, and is considered the premiere celebration of SEO, PPC and content marketing nationwide.
The awards cover a selection of different categories. These include ‘Best use of Search’, which highlights success throughout a range of industry sectors, including travel and leisure, health, fashion, real estate and property and finance, the latter being the one that has seen us shortlisted as finalists.
Best Use of Search – Finance… our shortlisted campaign
Having seen significant success with an SEO campaign for our finance sector client, netting them a 144% year on year increase in organic traffic, 169 Google Page One rankings and a consistent flow of new client leads, we selected this campaign as our focus project for the award.
The strategy that got us shortlisted was twofold. Our first job was to make sure the chartered financial planning company’s new website was ready to support their SEO goals. And our second was to come up with a plan to get them the flow of new client leads they needed to grow.
A tailor-made SEO roadmap, best practice link building and citations, tactical on-page refinements and a carefully-targeted content campaign turned out to be the perfect strategy blend, with top Google rankings coming thick and fast in just a few short months.
The client is now enjoying a steady flow of new clients from its website, and was also, as a direct result of our efforts, able to switch off their paid online advertising campaign, saving them considerable sums on PPC.
Impressing a demanding panel of judges
Hosted by We Are Search and Don’t Panic Events, the UK Search Awards are part of a successful international awards series, ‘The Search Awards’, which include the European Search Awards, in which we made it to the 2022 finals as runners-up in the Best Use of Search – Real Estate & Property category.
The awards feature a demanding two-step judging process by a panel of industry experts. Judges are not permitted to enter, which ensures a highly ethical and transparent judging process.
The 14th annual 2023 UK Search Awards finals will be presented live at The Bloomsbury Big Top in London on 30th November 2023, so just a few nerve-racking weeks to wait.
Whatever happens, we are very proud to have made it to the finals once again, this year in a different category, which goes to show that our tailor made strategies can be successful in a variety of industry sectors.
Wish us luck at the finals!