How to Start a Career in SEO – Including Top Resources

Emma Grant

Head of SEO

Results-driven Emma heads up our SEO team. A champion of best-practice SEO strategies for search engine success that lasts and delivers best value, Emma’s work focuses on boosting clients’ online visibility with the ultimate goal of increasing sales. Emma applies her extensive skill and experience to create strategies that pay off quickly for faster results. She knows precisely what to do to reduce clients’ paid ad spends for greater profits, and how to boost organic leads for better long term return on investment. After close of business, when she’s not organising exciting travel adventures, you may hear Emma strumming classical guitar tunes or working on her jazz riffs.

We recently looked at how search engine optimisation has evolved over the past 25 years, and it was clear to see that SEO has become an enormous industry. No wonder then that so many people are considering SEO as a career. If that’s you, you may be wondering just how to get started, and that’s precisely what we’re looking at in this latest post.

SEO career

Considering an SEO career? Here we look at why working in SEO is rewarding, flexible and dynamic and offer tips on how to enter the industry.

Why work in SEO?

A career in search engine optimisation can be an exceptionally rewarding one. Imagine the feeling when it is down to all your hard work that a business has increased its sales, been able to expand and create more jobs. Let me tell you, it feels amazing!

Working in SEO offers flexibility. You can work for an SEO agency in London, either amongst other digital marketers and web experts, or remotely from home, depending on your preference. You can also set up your own freelance business and be your own boss, and in time you could form your own agency and have people working for you. The world of SEO is literally your oyster!

SEO is a dynamic career. The field of search engine optimisation is an evolutionary one as we have previously explored. Working in an environment where you have to stay on the ball and move with the times is exciting. What’s more, SEO is an industry that has experienced massive growth, and it’s in high demand. After all, what business doesn’t want its website to be at the top of Google?!

What does it take to become an SEO professional?

If you’re going to become an SEO professional then the first thing you are going to need is a passion for the job. It may seem obvious, but it has to be said, unless you have a thirst for seeing the businesses you represent succeed, then it’s just not going to work for you.

You’re also going to need a diverse skill set. There is a lot to SEO, sometimes a lot more than people new to the industry realise. You’ll need technical skills; people skills; communication skills; creative skills. You’ll also benefit from a wide understanding of a variety of industry sectors.

SEO pros are usually forward thinking and adaptable. This is because the SEO landscape is changing all the time. Google releases algorithm updates on a regular basis, and every time it does, all SEO consultants are right there, on the ball, working out how they need to adapt their methodologies so that their clients’ websites stay strong in the rankings.

How to get into SEO?

You don’t need certifications or qualifications to operate as an SEO consultant. There are however a variety of ways you can learn SEO techniques and get yourself into an SEO career:

  • Online learning – if you like to learn at your own pace and in your own time then you may prefer an online SEO course such as those provided by Udemy
  • Events & seminars – there are a fair few SEO related events and seminars held throughout the year, we recently attended Brighton SEO – and learnt loads!
  • Webinars – if you can’t attend events in person, try an SEO webinar that you can view in your own time or download to watch later
  • Read top SEO blogs – there is a wealth of information online so get reading – just remember to cross check your sources because not everything you read will be up to date, or even correct!
  • Learn from the masters – the big names you want to be looking out for are Rand Fishkin, Neil Patel, Eric Enge, Brian Dean and Danny Sullivan. Look up their case studies and absorb their teachings! 
learning SEO techniques

There are a variety of ways you can learn SEO techniques and get yourself into an SEO career.

What skills do I need for an SEO career?

SEO consultants need to be able to apply themselves in a diverse array of areas. Here are some of the core skills you’ll need if you’re going to get into a career in SEO:

  • Web development techniques
  • How search engines work
  • Off-page and on-page SEO ranking factors and local SEO ranking factors
  • How to get SEO and user experience working in harmony
  • Knowledge of web analytics and user engagement metrics including dwell time, bounce rate, etc.
  • Understanding of how social media plays an important role in SEO

How to build a profile as an SEO consultant?

If you are determined to become a freelance SEO consultant rather than join an agency and get on the SEO career ladder that way, here are some tips to help you build your profile:

  • Set up a website listing your services – and use what you know to get you to the top of the rankings!
  • Get blogging – write as an authority voice on all things search engine optimisation, making sure you express your own views, tips and advice so you stand out
  • Use social media – share your expertise as an expert in SEO and engage with other professionals
  • Join freelance communities – promote what you know and get help in building your business
  • Follow SEO blogs – and comment on posts to show your expertise
  • Network – attend events in person to get to know local businesses who need your services, then document your successes as case studies as proof of your track record

SEO Experts at Figment

At Figment we’ve been helping businesses across Surrey and London with organic SEO for several years, and with excellent results that have led to increased search engine visibility and boosted sales. We have a deep passion for SEO, and we wish you every success with your SEO career should you decide to pursue one!

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