New Cookie Regs: Who’s Doing What?
August 8th 2012 | By Sarah McInerney
The EU cookie regulations relating to privacy legislation were introduced in May 2011 and the UK was given one year to comply with the EU directive. Two months on from this deadline, we take a look at how some top websites are interpreting these regulations and some of the main considerations for sites to be compliant.
So how are the big brands dealing with it?
Dialogue Boxes for the BBC
Status Bars for Debenhams
eBay Opts for Warning Bars
eBay has chosen to use warning bars, which appear whenever a page tries to set a cookie. Users can then choose to opt in or out and be given further information. Again, these are less intrusive than dialogue boxes, but still run the risk of not gaining enough information for the retailer if people choose to ignore the opt-in.
… and it’s Comedy for Channel 4!
There are a few more innovative methods of gaining cookie consent visible throughout the web and it’s quite interesting to see how certain organisations are dealing with the issue. Probably the cleverest we’ve seen is Channel 4’s ‘Viewer Promise’ delivered courtesy of a video starring comedian Alan Carr. Take a look and see what you think:
How have you gone about dealing with the regulations? What’s your favourite cookie compliant website?