Customer journey mapping is what stands between you and brand trust, boosted opportunities and delighted customers. So what does it involve?
Tips, how-to guides, digital marketing hacks and enlightening insights to help get your business seen. It’s all happening here on the Figment blog.
Jul 20th 2018
Jul 11th 2018
How to design a lead capture form that does a great job of converting? One that compels the visitor to fill it in rather than click off the page? Read on for top tips.
Jun 15th 2018
When it comes to searching through a voice assistant we tend to use natural language. But how does this translate into search engine optimisation? Time to change tack?
Jun 8th 2018
How do you make your brand stand out above the rest? Let’s take a look at six of the top reasons why brands disappear into the background rather than shining like stars.
May 11th 2018
Thinking about cashing in on the Royal Wedding by tying it in with a marketing campaign or two? Before you do, read this. There are important rules to follow…
May 4th 2018
Local citations play a vital role in the quality of your local online presence. Here’s why they matter so much, and how to clean them up so they’re consistent and trustworthy.
Apr 19th 2018
There is no doubt personalised marketing works. However, a fine line exists with personalisation. Too little and it’s off the mark. Too much, and it can come across seriously awkward. So how to strike the right balance?
Apr 12th 2018
Optimisation is crucial with mobile ads. People want to see ads making use of mobile formats and features. Here are some tips for optimising your online ads for a mobile audience.
Mar 19th 2018
We know the benefits of content marketing. But how to create that compelling, authoritative content that gets read and widely shared? And, crucially, leads to trust being instilled in your brand and, eventually, a transaction taking place?