Most online marketing strategies segregate paid advertising from organic SEO, with separate teams running their own campaigns. But research by Google has revealed that in actual fact, PPC and SEO can work very well together.
Blog
Tips, how-to guides, digital marketing hacks and enlightening insights to help get your business seen. It’s all happening here on the Figment blog.
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How do SEO and PPC Work Together?
Oct 28th 2021
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4 Google SEO Cheats That Could Damage Your Rankings
Oct 21st 2021
If you’ve ever wondered how to cheat Google SEO, the short answer is, it’s just not possible. Here’s why, and what you should be doing instead to achieve top rankings.
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What Is Google Trends and How Can it Help with SEO?
Oct 14th 2021
How the free Google Trends tool can enrich your search engine optimisation efforts by delivering insightful keyword data that can help you create meaningful content campaigns.
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New Google Best Practice: How to Write Page Title Links
Oct 7th 2021
Google’s page title update is a new system of generating title tags for web pages. So how to write a compelling clickable title that Google won’t replace?
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Is SEO better than PPC in the long term?
Sep 30th 2021
Is SEO better than PPC? Both have their merits, but which is better for online visibility in the long term? Here we look at the benefits of each as we set out to determine the best strategy.
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How to Add an SEO Title and Meta Description in WordPress
Sep 23rd 2021
The SEO page title and meta description play a crucial role in search engine optimisation and user experience. Here’s how to add both to pages and posts in WordPress.
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How to Use Meta Tags for SEO
Sep 16th 2021
SEO meta tags are powerful elements that have the potential to improve your SEO success. Here we look at how to use meta tags for SEO, what SEO meta tags are, and how to create the perfect meta title and meta description.
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How to Identify Spammy Links and What to do About Them
Sep 7th 2021
Spammy links can be damaging to a website’s ability to rank in the search engines. Here’s how to identify link spam, and remove it from your site once and for all.
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Website Migration: All You Need to Consider When Migrating a Site
Aug 25th 2021
Website migration is something that needs to be undertaken very carefully, because if anything is missed, there could well be considerable web traffic loss due to disappearing search positions.
