Tips, how-to guides, digital marketing hacks and enlightening insights to help get your business seen. It’s all happening here on the Figment blog.

  • How do SEO and PPC Work Together?

    How do SEO and PPC Work Together?

    Most online marketing strategies segregate paid advertising from organic SEO, with separate teams running their own campaigns. But research by Google has revealed that in actual fact, PPC and SEO can work very well together.

  • how to cheat Google SEO

    4 Google SEO Cheats That Could Damage Your Rankings

    If you’ve ever wondered how to cheat Google SEO, the short answer is, it’s just not possible. Here’s why, and what you should be doing instead to achieve top rankings.

  • How to Use Google Trends for SEO

    What Is Google Trends and How Can it Help with SEO?

    How the free Google Trends tool can enrich your search engine optimisation efforts by delivering insightful keyword data that can help you create meaningful content campaigns.

  • Page title update

    New Google Best Practice: How to Write Page Title Links

    Google’s page title update is a new system of generating title tags for web pages. So how to write a compelling clickable title that Google won’t replace?

  • Is SEO better than PPC

    Is SEO better than PPC in the long term?

    Is SEO better than PPC? Both have their merits, but which is better for online visibility in the long term? Here we look at the benefits of each as we set out to determine the best strategy.

  • How to add SEO page title in WordPress

    How to Add an SEO Title and Meta Description in WordPress

    The SEO page title and meta description play a crucial role in search engine optimisation and user experience. Here’s how to add both to pages and posts in WordPress.

  • How to use Meta Tags for SEO

    How to Use Meta Tags for SEO

    SEO meta tags are powerful elements that have the potential to improve your SEO success. Here we look at how to use meta tags for SEO, what SEO meta tags are, and how to create the perfect meta title and meta description.

  • Spammy links

    How to Identify Spammy Links and What to do About Them

    Spammy links can be damaging to a website’s ability to rank in the search engines. Here’s how to identify link spam, and remove it from your site once and for all.

  • Website migration

    Website Migration: All You Need to Consider When Migrating a Site

    Website migration is something that needs to be undertaken very carefully, because if anything is missed, there could well be considerable web traffic loss due to disappearing search positions.

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