The Secrets Behind Successful Content Marketing
June 12th 2014 | By Sarah McInerney
Content marketing has become a real buzz word, but too many businesses are jumping on the band wagon, churning out content with no real thought for strategy or purpose.
Google knows if people are staying around to read what you’ve written. If your material is dull as dishwater and readers are departing as quickly as they arrived in search of something more interesting to get their teeth into, it’s going to translate into poor rankings.
So how do you produce the content that gets people staying around and wanting more?
Have a Goal
Be aware of what you are trying to achieve. Do you want to educate? Motivate? Demonstrate expertise? Spread some news? The type of goal you have will not only affect the type of content you write, but also the way you measure results
Know Your Audience
Think about what your audience needs to know or wants to learn. Your content needs to be tailored to the demographic you are targeting, the people who will buy your product or service. It needs to address their particular issues and deliver solutions that mean something to them.
Vary Your Content
Don’t focus on just one type of content. Keep things interesting a by diversifying across things like e-books, white papers, blogs, videos, articles, infographics and more.
Include a Call to Action
Your content should primarily be a valuable source for your audience. It shouldn’t sell but aim to position you as an industry expert. DO however include call to actions in your summary. Be helpful: offer readers the opportunity to find out more by signing up for a free trial or regular content.
Promote with Social Media
Share your content across well selected social media platforms and you’ll boo your outreach. Be sure to include share buttons so readers can quickly and easily distribute your content for you.
Content marketing might seem like THE thing to be doing but it’s important to take stock and think about what your business can achieve through it.
Set goals and consider the type of content that can really add value and what your audience will really appreciate. Then think about the different forms of content you can use, how you can incorporate calls to action and how to get it out there through sharing.
Need help with a content strategy and copy writing? Get in touch.