Topic research is said to be more effective than traditional keyword research, especially when attempting to establish whether it is worth using a particular topic for your online content.
Archives: Online marketing
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Why Topic Research is the New Keyword Research
Mar 18
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Are your Marketing Communications Hitting the Sweet Spot?
Mar 11
There is more to communications than simply creating marketing messages: it is vital to make sure that the messages you think you are putting out are the ones that are actually being received.
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How to Write Outrageously Enticing Headlines that Get More Clicks
Jan 7
Headlines matter. They are the first thing people read. Without a headline, how would you know what the content is about? They’re crucial for SEO too. So, how to write a killer headline?
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SEO Masterclass Pt 2: How to Improve Your Organic Click Through Rate
Jan 2
How to boost your organic click through rates for the long term? Take a look at these five core click through rate boosting strategies for search engine success.
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A Year in the Life of Figment: Our Highlights of 2018
Dec 3
What a year 2018 has been for Team Figment! A host of amazing Google results achieved for our clients; a selection of websites re-designed with fantastic outcomes – including our own! Here we share our best highlights of 2018…
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Google Position Zero: What it is, and How to Get There
Nov 18
Google’s Position Zero, also known as Featured Snippets, is the latest, most sought-after ranking position. But how to achieve it and is it right for you?
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6 Reasons Why You’ll Love Google Data Studio
Nov 1
Google has come up with so many additions over the years that it’s perfectly reasonable that you may not have heard of Google Data Studio. Here are 6 reasons why you’ll love it.
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The End of an Era – Farewell Google+ – Will it Affect SEO?
Oct 12
As we prepare to wave goodbye to Google+ following the search engine’s discovery of a data breach, the question is, how should digital marketers and SEO pros deal with the news?
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Customer Journey Mapping: What it is, and Why You MUST be Doing it
Jul 20
Customer journey mapping is what stands between you and brand trust, boosted opportunities and delighted customers. So what does it involve?
