Archives: Online marketing

How exactly should brands go about building and engaging an audience? Check out these five practical how-to tips to help get your audience eating out of your hand.

In the world of search engine optimisation, it is absolutely crucial to keep learning. Why this is so important for clients’ success is precisely what we’re looking at in this post.

Looking to the future, let’s delve into what 2020 has in store on the search engine optimisation front as we enter not just a New Year, but a whole new decade.

Did you know SEO goes back even further than Google? It’s true! Join us as we launch our SEO time machine and take a whistle-stop tour though the evolution of SEO from 1994 to now.

What is the aim of Google? And how could your business benefit from sharing these aims? Read on as we delve into the history of the search engine and the real reasons behind its updates.

Digital knowledge, networking, and infectious enthusiasm were on a full swing during this September’s Brighton SEO. A week after and we are planning to implement these new insights.

Spoiler alert! The answer is NO! Now, let’s find out why… Content marketing might be the core of any campaign, but it holds lesser value compared to before.  

Why are semantically related keywords so important for SEO? Here’s the lowdown on how to find them, where to use them and why you need to be focusing your content around them.

Ease of reading is crucially important both for SEO and user experience. Let’s take a look at website readability best practices designed to please both user and search engine.