Thinking about cashing in on the Royal Wedding by tying it in with a marketing campaign or two? Before you do, read this. There are important rules to follow…
Archives: Online marketing
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What you Need to Know about Royal Mentions in Your Marketing Campaigns.
May 11
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How to Avoid Over-Personalisation in Marketing
Apr 19
There is no doubt personalised marketing works. However, a fine line exists with personalisation. Too little and it’s off the mark. Too much, and it can come across seriously awkward. So how to strike the right balance?
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How to get More Engagement from Your Mobile Campaigns
Apr 12
Optimisation is crucial with mobile ads. People want to see ads making use of mobile formats and features. Here are some tips for optimising your online ads for a mobile audience.
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How to Create Great Content for your Content Marketing Strategy
Mar 19
We know the benefits of content marketing. But how to create that compelling, authoritative content that gets read and widely shared? And, crucially, leads to trust being instilled in your brand and, eventually, a transaction taking place?
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Why Content Marketing MUST Form Part of Your Digital Strategy
Mar 12
Any type of business or service provider can use content marketing to their advantage. So just why is this a winning strategy, and why should you be adopting it?
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How to Find and Use Influencers to Market Your Brand
Feb 14
Blogger collaborations are proving to be an incredibly effective and great value way to reach out to a targeted audience and boost reputation. But how to find the right influencers to work with?
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Referral Marketing: A Guide to Getting Started
Jan 18
Referral marketing is widely rated as one of the most effective marketing tactics. Here’s why you should be including it in your strategy, plus a how-to guide to get you started.
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Brand Storytelling: A How-to Guide
Jan 13
Brand stories deliver so much more than a service or product, instead inviting the customer to partake in an experience that cannot be missed. So how to go about brand storytelling?
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5 Key Social Media Marketing Trends you MUST Know About for 2018
Dec 18
With social media promising much for the New Year, let’s take a closer look at precisely what the likes of Facebook, Twitter, LinkedIn and Instagram have in store for us in 2018.
