When I first discovered Google Data Studio, I’m not going to lie – I got excited. I only discovered Google Data Studio a month ago at Brighton SEO, and yet it didn’t take me long to dive in and devour everything I could find out about it. It was as if the penny had finally dropped and I had found an easier, more efficient way to manage client SEO reports. It took a day or two of studying hard and […]
Archives: Online marketing
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6 Reasons Why You’ll Love Google Data Studio
Nov 1
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The End of an Era – Farewell Google+ – Will it Affect SEO?
Oct 12
As we prepare to wave goodbye to Google+ following the search engine’s discovery of a data breach, the question is, how should digital marketers and SEO pros deal with the news?
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Customer Journey Mapping: What it is, and Why You MUST be Doing it
Jul 20
Customer journey mapping is what stands between you and brand trust, boosted opportunities and delighted customers. So what does it involve?
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Lead Capture Forms: A Guide to Boosting Conversion
Jul 11
How to design a lead capture form that does a great job of converting? One that compels the visitor to fill it in rather than click off the page? Read on for top tips.
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The Voice Search Boom: Time to Change your SEO Strategies?
Jun 15
When it comes to searching through a voice assistant we tend to use natural language. But how does this translate into search engine optimisation? Time to change tack?
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6 Reasons Why Your Brand Could be Disappearing into the Background
Jun 8
How do you make your brand stand out above the rest? Let’s take a look at six of the top reasons why brands disappear into the background rather than shining like stars.
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What you Need to Know about Royal Mentions in Your Marketing Campaigns.
May 11
Thinking about cashing in on the Royal Wedding by tying it in with a marketing campaign or two? Before you do, read this. There are important rules to follow…
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How to Avoid Over-Personalisation in Marketing
Apr 19
There is no doubt personalised marketing works. However, a fine line exists with personalisation. Too little and it’s off the mark. Too much, and it can come across seriously awkward. So how to strike the right balance?
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How to get More Engagement from Your Mobile Campaigns
Apr 12
Optimisation is crucial with mobile ads. People want to see ads making use of mobile formats and features. Here are some tips for optimising your online ads for a mobile audience.
