Topic research is said to be more effective than traditional keyword research, especially when attempting to establish whether it is worth using a particular topic for your online content.
Archives: Online marketing
There is more to communications than simply creating marketing messages: it is vital to make sure that the messages you think you are putting out are the ones that are actually being received.
Headlines matter. They are the first thing people read. Without a headline, how would you know what the content is about? They’re crucial for SEO too. So, how to write a killer headline?
How to boost your organic click through rates for the long term? Take a look at these five core click through rate boosting strategies for search engine success.
What a year 2018 has been for Team Figment! A host of amazing Google results achieved for our clients; a selection of websites re-designed with fantastic outcomes – including our own! Here we share our best highlights of 2018…
Google’s Position Zero, also known as Featured Snippets, is the latest, most sought-after ranking position. But how to achieve it and is it right for you?
Google has come up with so many additions over the years that it’s perfectly reasonable that you may not have heard of Google Data Studio. Here are 6 reasons why you’ll love it.
As we prepare to wave goodbye to Google+ following the search engine’s discovery of a data breach, the question is, how should digital marketers and SEO pros deal with the news?
Customer journey mapping is what stands between you and brand trust, boosted opportunities and delighted customers. So what does it involve?