Headlines matter. They are the first thing people read. Without a headline, how would you know what the content is about? They’re crucial for SEO too. So, how to write a killer headline?
Archives: Online marketing
How to boost your organic click through rates for the long term? Take a look at these five core click through rate boosting strategies for search engine success.
What a year 2018 has been for Team Figment! A host of amazing Google results achieved for our clients; a selection of websites re-designed with fantastic outcomes – including our own! Here we share our best highlights of 2018…
Google’s Position Zero, also known as Featured Snippets, is the latest, most sought-after ranking position. But how to achieve it and is it right for you?
Google has come up with so many additions over the years that it’s perfectly reasonable that you may not have heard of Google Data Studio. Here are 6 reasons why you’ll love it.
As we prepare to wave goodbye to Google+ following the search engine’s discovery of a data breach, the question is, how should digital marketers and SEO pros deal with the news?
Customer journey mapping is what stands between you and brand trust, boosted opportunities and delighted customers. So what does it involve?
How to design a lead capture form that does a great job of converting? One that compels the visitor to fill it in rather than click off the page? Read on for top tips.
When it comes to searching through a voice assistant we tend to use natural language. But how does this translate into search engine optimisation? Time to change tack?