A Year in the Life of Figment: Our Highlights of 2018

Emma Grant

Head of SEO

Results-driven Emma heads up our SEO team. A champion of best-practice SEO strategies for search engine success that lasts and delivers best value, Emma’s work focuses on boosting clients’ online visibility with the ultimate goal of increasing sales. Emma applies her extensive skill and experience to create strategies that pay off quickly for faster results. She knows precisely what to do to reduce clients’ paid ad spends for greater profits, and how to boost organic leads for better long term return on investment. After close of business, when she’s not organising exciting travel adventures, you may hear Emma strumming classical guitar tunes or working on her jazz riffs.

What a year 2018 has been for Team Figment! A host of amazing Google results achieved for our clients; a selection of websites re-designed with fantastic outcomes – including our own! And the opportunity to attend and talk at some incredible events. Here we share with you month by month our best highlights of 2018…

January – Top Google Rankings in a Competitive Market

ZedCarZ is a private hire minicab service. It’s an incredibly competitive market where a strong online presence is crucial to the success of the business. Local SEO is the way to land those vital top spots in Google, and in January this year we achieved #1 rankings for a host of local search results. The result is an enhanced online reputation and major competitive advantage.

ZedCarz Google Ranking

February – More Google Number Ones

In February, our SEO agency in London implemented local SEO strategies that proved to be even more successful as we achieved a number of coveted top spot results in local SEO rankings for Kingston based blind company Albo Blinds & Shutters.

Albo Blinds & Shutters Top Google Rank

May – Lift-off for GDPR

Getting our clients and ourselves digital-marketing-ready for the new data protection legislation that was introduced on 26th May 2018 was quite a task, but we did it, and well on time to ensure everyone was compliant. Our series of blogs on data processing and digital marketing and consent formed part of our campaign.

GDPR Compliance

June – Website Re-Design for Eye Care Specialist

Kingston based Horrocks & Boyd is a long-established independent eye care and eyewear specialist. Their aim to provide customers with a world-class experience of primary eye care meant a professional and caring approach and a reassuringly straightforward user experience was extremely important. Here’s the site.

Horrocks & Boyd Website

August – New Website for Figment

August saw the launch of the new Figment website. Re-energised and re-imagined, the new site is based on the latest trends and coding practices. A freshly laid out navigation makes it easier to find the services and information that are important, and an enhanced content structure makes it possible to learn more in less time.

Figment New Website

August – Updated Website for Nationwide Office Furniture Supplier

Tag Office is a nationwide supplier of quality office furniture. Their existing website was in need of a re-design to make it mobile friendly, to help enhance the user experience and reduce the organic bounce rate. Job done: and success! The bounce rate was reduced by 15% per cent. Here’s the new site.

TAG Office New Website

August – WordCamp Brighton

As specialist WordPress website developers, it’s great for us to get together with other people who love, use and develop WordPress. WordCamp Brighton was just one of many worldwide meet-ups where we got to congregate with WordPress fans and share ideas, inspiration and challenges. Plus we got to spend a weekend on the south coast. What could be better?!

Word Camp Brighton

October – Brighton SEO

Clearly we’re loving Brighton, and so is digital marketing! Brighton SEO is held twice yearly. It’s a huge search marketing conference, incorporating training from the industry’s biggest experts; vital to keep our skills and knowledge right on form.

The keynote speaker was Rand Fishkin, CEO and co-founder of SEOmoz, a leader in the field of search engine optimisation tools, resources & community. His talk was on SEO in 2019, revolving around the subject of achieving Google Position Zero and voice search. We learnt a great deal from this conference; amazing gems that we have already started to apply to our clients’ SEO campaigns.

Brighton SEO

November – WordCamp Manchester

Another month, another WordCamp! This one took place in Manchester and this time we were invited to deliver a lightning talk: ‘Six Reasons why You’ll Love Google Data Studio’.

WordCamp Manchester

November – Website Re-Design for My Data Protection

The Data Protection Franchise Company was set up to expand through franchising an already successful business model which already helps many small to medium-sized enterprises UK-wide to meet their GDPR compliance requirements.

We designed a bespoke, responsive website for the organisation, allowing it to reach out to new franchisees with its compelling offering.

My Data Protection

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