Figment Announced as UK Search Awards Finalists!

By Emma Grant
| October 21st 2022

Emma Grant

Head of SEO

Results-driven Emma heads up our SEO team. A champion of best-practice SEO strategies for search engine success that lasts and delivers best value, Emma’s work focuses on boosting clients’ online visibility with the ultimate goal of increasing sales. Emma applies her extensive skill and experience to create strategies that pay off quickly for faster results. She knows precisely what to do to reduce clients’ paid ad spends for greater profits, and how to boost organic leads for better long term return on investment. After close of business, when she’s not organising exciting travel adventures, you may hear Emma strumming classical guitar tunes or working on her jazz riffs.

We are excited to share that Figment has been shortlisted as a finalist in the 2022 UK Search Awards for Best Use of Search – Real Estate & Property. This is a significant accomplishment, as the awards attract entries from leading search and digital agencies across the UK, as well as those based across the globe that deliver work for the UK market.

The UK Search Awards has been celebrating the expertise, talent and achievements of the search industry for more than ten years, and is regarded as the premiere celebration of SEO, PPC and content marketing UK wide.

The awards cover a variety of categories, including ‘Best use of Search’ which showcases success across various industry sectors, including travel and leisure, finance, health, fashion, and real estate and property, which is the one that got us into the finals.

The strategy that got us to the UK Search Awards finals

Having made momentous achievements with an SEO and PPC campaign for a client in the property sector, taking them from zero online visibility to 44 top 3 Google rankings and 52 Page 1 rankings, driving organic web traffic up by 1678% in just six months and significantly boosting sales, we chose this campaign as our focus project.

The strategy that got us shortlisted was all-encompassing, going beyond organic SEO agency and local SEO to secure our letting agent client a standout place amongst its competitors.

From a corporate re-brand to boost competitive edge, to SEO-friendly web design and development to support our search campaigns, and from E-books and newsletters to nurture engagement to a PPC campaign to maximise search results, we went all out to achieve the results our client was striving for.

Rigorous judging process

Presented by We Are Search, the UK Search Awards are part of a successful international awards series, ‘The Search Awards’, which include the European Search Awards, in which we made it to the finals as runners-up this year, again for Best Use of Search – Real Estate & Property.

The awards feature a rigorous two step judging process by a panel of industry experts. Judges are not permitted to enter, which ensures a highly ethical and transparent judging process. The full 2022 UK shortlist can be seen here.

“Amazing accomplishment”

The 2022 UK Search Awards finals will be presented live at the Bloomsbury Big Top in London on 30^th November 2022, so just a few nerve-racking weeks to wait. Wish us luck!

In any case, simply to make it to the finals is an amazing accomplishment, and one that’s made us all very proud, especially following our other successes this year as runners-up in the European Search Awards and as winners of the Digital, Marketing and Social Media Award at the Kingston Borough Business Awards.