How One Marketing Decision Completely Changed Our Partner’s Practice: A Case Study
May 16th 2023 | By Steve Grant
We had the pleasure of partnering with The Neuro-Muscular Clinic for implementing their organic SEO strategy.
This case study delves into the transformative power of a strategic decision and its profound impact on the Neuro-Muscular Clinic’s business.
The Problem: Customer Acquisition Blockade
The Neuro-Muscular clinic wanted to have in place multiple sources of client acquisition channels. They wanted more leads coming through the website and organic Google searches.
Transforming the Neuro-Muscular Clinic: The Power of Organic SEO
To offer the client valuable and high-converting leads, we had the following approach.
In-depth Keyword Research
We, at Figment Agency, understand the importance of keyword optimisation for our client’s online presence. Through comprehensive keyword research, we identified the key terms and phrases that potential patients were using to search for chiropractic services.
We used the available data to align the content and website structure with the most relevant and frequently searched keywords to give the clinic a strategic advantage in search engine rankings.
Local SEO Focus
As a physical brick-and-mortar business, most of our client’s customer base resides within a specific geographic region. We made a strategic decision to concentrate the client’s SEO efforts on local optimisation.
We optimised their website for local search queries, such as “chiropractor in London,” to ensure that their practice appeared prominently in search results for individuals seeking chiropractic services in their area.
Content Marketing Strategy
When it comes to medical and healthcare service providers, leveraging authority and expertise is the missing key link to building trust. We understood that the patients seeking medical services require reassurance and confidence in their providers’ expertise and we delivered this by developing a robust content marketing strategy, incorporating relevant and valuable information that resonated with their target audience.
This included publishing informative blog posts, articles, and patient testimonials on the client’s website. By consistently producing high-quality content, we helped our client establish themselves as a trusted authority in their field all the while significantly improving the website’s SEO.
Let’s take a look at the overall results of the organic SEO efforts.
- Within the first 3 months of implementing their new SEO approach, the clinic experienced a remarkable 24% increase in website enquiries, indicating a significant boost in patient interest and engagement.
- After 6 months of consistent efforts, the clinic witnessed an impressive 80% improvement in organic traffic. This surge in website visitors showcased the effectiveness of the SEO strategy in attracting a broader audience.
- And most importantly, The Neuro-Muscular Clinic saw an astounding 83% increase in page 1 rankings after just 6 months. This achievement significantly improved their visibility in search results, making it easier for potential patients to find them.
- The business also saw a substantial 42% increase in conversion rate. This indicates that our SEO efforts were not only driving qualified traffic but also converting those visitors into valuable actions, such as appointment bookings or inquiries.
Conclusion
The Neuro-Muscular Clinic’s journey highlights the transformative impact of strategic marketing decisions on SEO performance and practice growth.
If you are looking to rank on Google then diligent keyword research, local SEO focus, and content marketing strategy offer you a significant boost in online visibility, customer acquisition, and overall success.