Work

Barry Bros Security

www.barrybros.com

Website redesign with content management system for a nationwide security business, continuing with ongoing support and marketing services.

Services

  • Content Management System
  • Email Marketing
  • Graphics & Illustration
  • Search Engine Optimisation
  • Strategy

Everyone is so pleased with the website and flexible and timely support delivered by Figment. It looks superb!

– Rowan Barry, Operations Manager

How do you create a winning online strategy?

The Brief

Website redesign with content management system for a nationwide security business, continuing with ongoing support and marketing services.

The Story

Barry Bros Security is a long established, family-run business. As an accredited nationwide supplier of security products and services, with an extensive showroom in central London, they have an extremely broad product and service range to promote.

Their existing website was dated and offered no opportunity for hands-on control. Updates could only be made through an existing supplier, who was slow to respond.

With such an extensive product and service range, careful sitemap planning was vital and, after taking time to fully understand the market, we came up with a bright, clean and inviting mobile friendly website incorporating convenient content management facilities using WordPress. To boost engagement we also created a unique ‘Barry Bros super hero’ character which has added personality and a touch of fun.

The Result

The result is an easy to use website which generates increased leads thanks to improved search engine rankings and a user friendly format. Web traffic has received a 300% boost from the start of the campaign with visitors growing from 971 per month in July 2013 to 2,600 in October 2014, 73% of which come from organic search which was the focus of the campaign.

  • 300% increase in website traffic
  • Increased leads from website visitors