Ellis of Richmond

Responsive website design and development project for wine merchant providing over 800 wines from award winning producers around the world.


  • Analytics
  • Backup
  • Content Management System
  • Email Marketing
  • Maintenance

Our new website is a vast improvement on the old one, much more visually appealing and user friendly, especially as it adapts to different screen sizes. Wordpress is very straightforward so we can manage the content of the website with ease.

– Megan Lowe, Assistant Buyer

How do you integrate an extensive wine catalogue with a bespoke, mobile friendly website?

The Brief

Design and develop a mobile friendly website for reputable wine merchant and integrate with wine database.

The Story

Founded in 1822, Ellis of Richmond is a reputable independent wine merchant, with a catalogue of over 800 wines, representing 40 producers globally.

The existing website was difficult to update and was not usable on smartphone devices.

Figment produced a bespoke design, using the warm tones and a clean layout and navigation for excellent user experience.

A tool was built to bridge the wine inventory (Vintner) with the content management system (WordPress). The wine section serves as a fully searchable resource with ability to create PDF documents. This saves sales agents time in finding wine data when on the road.

Thanks to the introduction of a news and blog section and mobile friendly newsletter, Ellis can now communicate effectively and maintain relationships with key stakeholders.

The Result

  • Clean and contemporary appearance
  • Works well on all smartphones and tablets
  • Easy to manage web content
  • Fully integrated with internal wine database
  • Saves time by acting as reference tool for sales agents