Work

Limespring School

www.limespringschool.co.uk

Produce a fun and creative website that reflects Limespring School’s core values, is easy to update and works well across all devices.

Services

  • Content Management System
  • Maintenance
  • Responsive Design
  • Search Engine Optimisation
  • Usability

Very pleased with the new website for Limespring school. Good service with Steve getting a feel for what the school is about and listening to what we wanted. Good, easy to understand explanations too for us non media types.

– Denise Drinkwater, Principal

The Brief

Produce a fun and creative website that reflects Limespring School’s core values and is easy to update.

The Story

Limespring School is a specialist junior school that opened in January 2012 in East Finchley. The school works with children who have specific learning differences such as Dyslexia & Dyspraxia.

Figment took time to consult with principal and founder, Denise Drinkwater and through a series of engagements discovered the key marketing messages which were not immediately obvious from the original website.

As part of the re-design project, Figment storyboarded a video that contained these key messages. Working with with Photos Forever, we edited the video into short clips.  In addition, new headshots and photos of the school were taken and were at the very heart of the new website design.

Previously Denise had to request changes by approaching her web developers and now have the control and ability to update the website.  Figment deployed a content management system and made it easy to update news, provide term times and personnel without having to touch a line of programming code.

As a responsive site, pages automatically adjust to the device being used. This has improved the user experience for parents and prospective parents as well as the children themselves.

The Result

  • Page 1 Google organic listings that were not previously ranking
  • A 700% return on investment for Pay Per Click marketing
  • A scalable website that improves marketing communications and supports future growth