Full company re-brand, new website and app design for local executive mini cab business.


  • Content Management System
  • Graphics & Illustration
  • Search Engine Optimisation

Figment have done an absolutely fantastic job of re-branding my business. I had a standard static website which they have now redesigned, and wow it looks absolutely fantastic and professional. They treated my project as if it was their own business they were trying to redesign. They have just started the SEO project and have already proved worthy of the investment. Many thanks to the whole team - keep up the great work!  5 / 5

How do you guarantee both quality and consistency across all business collateral?

The Brief

The aim was to re-brand all company assets for a local mini cab company and increase traffic and conversions from the website.

The Story

ZedcarZ is an executive private hire service based in Tolworth train station, providing London airport transfers, courier services and wedding cars.

Director Zed Juneja chose Figment ahead of other local agencies on the basis of quality and value for money.

Figment produced four concepts boards leading to a final eye-catching logo design which merged two of the ideas together.

Logo design was followed by graphical user interface design for iPhone and Android apps and a clickable website design prototype prior to development phase.

Figment provided extended advice in marketing positioning, working with ZedcarZ to highlight key benefits of services. This included a full copywriting and proofing service as well as custom designed icons to make the site look truly unique.

The new upmarket looking website is mobile responsive, automatically adjusting to the device being used.  Where it was previously a static website it can now be easily managed through the cloud on WordPress from anywhere.  ZedcarZ no longer risks looking “cheap” when pitching for corporate account work.

ZedcarZ quickly turned to Figment for a digital marketing campaign including SEO and social management.

The Result

  • Customer perception: ZedcarZ has a competitive advantage thanks to the new look and feel
  • Consistency: from the company factsheet to email signature, everything is “on brand”
  • Easier to book: thanks to the iPhone and Adroid apps and online booking forms
  • Increased exposure: with ongoing digital marketing services that are growing traffic and awareness