How to Optimise Your Website for SEO?

By Sarah McInerney
| April 21st 2021

Sarah McInerney

Head of Content

Sarah has almost three decades of experience in crafting compelling, engaging content specifically designed to boost sales and enhance brand loyalty. She’s also an expert in developing unique tone of voice that helps brands connect with their audiences. Her marketing and client service background has given Sarah a natural understanding of how to write content that makes readers take action. Whether it’s signing up to a mailing list, making an enquiry or donation or clicking the buy button, Sarah knows precisely how to convert with words. Pen down, Sarah is a proud member of the Essex Wildlife Trust and spends most of her free time enjoying inspiring walks through her local woodland and nature reserves, admiring everything that flaps, flutters and flowers.

How to improve SEO is one of the most talked-about topics, and there are a host of strategies you can employ to help your website get found in the search engines. If you are in London and looking for advice on how to optimise a website for SEO and improve your search results rankings, an SEO agency in London can provide valuable insights. Read on for a simple guide that puts everything into perspective.

Why is SEO important?

Literally billions of online searches are carried out every day. People are searching for specific services and products, many with full intent to buy, and others are on the lookout for useful information and advice. And who’s to say they won’t end up buying something from you, if you help them discover what they want to know?

Search engine optimisation (SEO) is the method by which a website and its content is optimised so that it is more likely to appear at the top of the search results, and therefore more likely to be found by your customers. SEO is also used to make web pages easier to find by search engine crawlers which are sent out to find, scan and index a site.

When you are easily found online, you are more likely to drive more enquiries, and in turn net a higher level of sales. And this is precisely why SEO is important.

How to improve SEO rankings?

Your search engine rankings depend on many factors. Search engines like Google use algorithms to determine how well a website should rank. Mostly, Google’s algorithms are based around how good a website is at providing visitors with what they want to know. User experience and quality and relevancy of content play a huge role here. And there is an array of ‘signals’ that Google and other search engines use to flag these factors.

SEO can be broken down into two camps, on-page SEO and off-page SEO. Everything under both banners counts towards increasing SEO rankings.

A lot of on-page SEO involves ‘background’ tactics. Things like good structuring of website URLs, well-written meta titles and descriptions, adding Alt-text to images, posting great content and properly structuring it, getting those all-important Core Web Vitals and user experience right, paying attention to internal and external linking, and ensuring site security, mobile friendliness and page loading speed are all on par, all add up to help improve SEO. But this is just scratching the surface.

Search engines like Google use algorithms to determine how well a website should rank.

If you take a look at what’s involved in a technical SEO audit, you’ll quickly discover just how much is involved when it comes to how to improve SEO. Do have a read, because it will set the scene for our key message.

The key message when it comes to how to boost SEO has to be, build your website for success from the ground up.

Yes, by all means, it is sometimes possible to retrospectively ‘fix’ a website that is laced with issues stopping it from getting ahead in the search engines. It can take time though, and can be likened to painting over the cracks, or icing a soggy-bottomed cake.

In other words, if you are hungry for success and really want to grow your business online, make sure that your website is built to comply with search engine best practice, and is ready to woo the likes of Google, from the outset.

Want to know how to improve SEO the easy way? Talk to Figment.

Here at Figment, we offer a specialist SEO website design and build service. The service combines our proven skills in search engine optimisation, with our expertise in web design, to form a platform that’s ready to turbo-charge your business growth plans.

Figment SEO websites are built for search engine success from the ground up, with every technical nut and bolt tuned to perfection, and every user-experience detail dotted and crossed.

To learn more about how Figment can help you achieve your business growth goals without the wait, please get in touch.