Why SEO is the Most Cost Effective Way to Market Online

Emma Grant

Head of SEO

Results-driven Emma heads up our SEO team. A champion of best-practice SEO strategies for search engine success that lasts and delivers best value, Emma’s work focuses on boosting clients’ online visibility with the ultimate goal of increasing sales. Emma applies her extensive skill and experience to create strategies that pay off quickly for faster results. She knows precisely what to do to reduce clients’ paid ad spends for greater profits, and how to boost organic leads for better long term return on investment. After close of business, when she’s not organising exciting travel adventures, you may hear Emma strumming classical guitar tunes or working on her jazz riffs.

There are lots of ways to market a business online. But if you are looking for the best possible return on your investment, or you are trying to get the very best value out of your digital marketing budget, then you’ll want to know the strategies that are going to prove most cost effective. One such strategy is search engine optimisation. Let’s take a look at why SEO can be your best friend when it comes to delivering value for money.

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SEO is budget-friendly

Did you know there are various SEO strategies that can be done on a shoestring budget? Some that only require an investment of time?

We’ve looked before at how to optimise local SEO without breaking the bank. Claiming your free Google My Business (GMB) listing for example is something you can do without cost. GMB is really important if you run a local business. All you need to do is create or claim your GMB page, then follow the instructions provided. As long as you verify your listing, and you follow all the steps to optimise it, you’ll find it soon starts helping you show up in local search.

Other no-cost strategies you can take advantage of are reviews, and citations. It costs nothing to ask your customers for reviews, and any SEO company in London will tell you that the more you get, the greater your authority rating becomes, which flags up in a positive light to Google.

Local citations are incredibly important for SEO. Anywhere your business name appears online is a citation. These consist if a name, address and phone number (NAP), as well as other information such as a website address, email and a business description. Not all citations will have been created by the business owner, which means it is very important that you take the time to check them for accuracy. Any inconsistencies will impact negatively on your local rankings. It may be time consuming to find and rectify any incorrect citations, but it is certainly worth the effort, and it doesn’t cost a penny.

SEO delivers long term returns

One of the greatest advantages of search engine optimisation is that it delivers long term returns. Whilst SEO can take time and effort to start getting results, when it does start paying off, it has the potential to keep revenue rolling in for the long term.

Prominent search engine visibility will carry on working for you round the clock, whether you are looking to drive online enquiries, phone calls or in-store visits. Unlike paid advertising, it doesn’t switch off.

Naturally you will need to keep your efforts going, and ensure your strategies evolve in line with changing search engine algorithms and newly introduced ranking signals, but all in all, you are going to enjoy long term gains from SEO.

Looking for SEO expertise that will get you the best value for money? Look to London based SEO company Figment.

Whether you are keen to promote your local business online and increase in-store visits, or you just want to get the phone ringing or see those online store orders rolling in, here at Figment, we have the expertise and proven strategies you need to grow.

For several years, our London based SEO agency has been leading businesses to success through well-planned campaigns and best practice SEO. For local SEO London businesses continue to rate highly, why not talk to Figment?

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