Free SEO & AI Visibility Tools.

Most SEO software either hides the answer behind a 14-day trial or returns a score with no explanation. We built these six free SEO tools to do the opposite: answer one specific question properly, in under two minutes, and show the reasoning behind the number.

Between them they cover both halves of search visibility as it now works. Three deal with classic organic performance — what your traffic is actually worth, whether your Google Business Profile shows up in the local pack, and what an SEO agency should realistically cost a business your size. Two are AI visibility tools, scoring how ready your site is to be cited by ChatGPT, Perplexity and AI Overviews, and whether your structured data tells a machine what your pages really are. The sixth runs a straight technical check on a single URL — meta tags, canonical, robots.txt, and whether bots can actually crawl the page at all. No sign-up walls, no email gates, nothing stored on our servers.

Which tool should I use?

Four common starting points, depending on the question you actually have:

• Wondering whether your SEO spend is sensible, or what a first retainer should cost? Start with the SEO Agency Cost Calculator — it builds a range from your industry, site size and goal rather than a generic price list.
• Need to make the case for more investment? The SEO Traffic Value Calculator turns your impressions and average positions into a pound figure, including the value still sitting in positions four to twenty.
• Site already live and you want a fast technical read? Run the Technical SEO Audit and the Schema Markup Grader together. The first checks the fundamentals — meta tags, canonical, robots.txt and whether bots can reach the page; the second tells you what machines understand about it once they can. If you sell locally, add the Local Pack Visibility Checker to see whether you appear where local customers are looking.
• Publishing content and worried about AI search? Begin with the GEO Readiness Checklist, then grade the structured data sitting behind that content.

Six free tools for organic and AI search visibility.

How the six tools fit together.

Used in sequence they answer the four questions that decide any search programme. First, is there anything here worth chasing? The Traffic Value Calculator prices the gap between where your pages rank now and where they could rank, which is the only honest way to size the opportunity. Second, what is stopping them? The Technical SEO Audit starts with the fundamentals on a single URL — whether the meta tags and canonical are right, and whether robots.txt or a bot-protection wall is quietly keeping crawlers out — because none of the rest counts if the page cannot be read. The Schema Markup Grader then looks at whether machines can tell what your pages are, and the GEO Readiness Checklist widens that to the full set of signals AI answer engines use when they choose who to cite. The two overlap deliberately: schema is one of the checklist categories, so a poor grade usually explains part of a poor score.

Third, if you sell locally, none of that matters until you appear in the map results, which is what the Local Pack Visibility Checker measures — and because it names the competitors ahead of you, it tends to be the fastest way to see whether the problem is your profile, your reviews or your pages. Fourth, what should fixing all of it cost? The SEO Agency Cost Calculator turns the scope those checks reveal into a realistic monthly range, which is a far better basis for reading a proposal than a competitor’s invoice.

Each tool works on its own in about two minutes, and every one of them explains how it reached its number, so you can argue with the assumptions. Nothing you enter is stored on our servers.

Built for clients first, free for everyone.

These are the same kind of interactive, scored lead-magnet tools we build for clients as gated resources: the sort of thing that earns links, collects qualified enquiries and gives a sales conversation something concrete to open with. We publish ours ungated because a tool that answers a real question is a better argument for our work than a case study is.

So use them freely. If a result surprised you, or you would like one of these built for your own site — scored, branded and wired into your CRM — that is work Figment does, and we are happy to talk it through.