Optimisation with real outcomes.
The world of search engines moves fast. It can be hard for even an experienced team to keep up. So, if you want to take advantage of the free traffic coming from a top ranking position in organic search results, you’ll naturally be looking for specialists that do all the work it takes to get you there.
When you choose Figment, you get a team of search engine consultants with expertise in SEO since 2006. And, more importantly, you’ll enjoy a friendly partner who always delivers on its promises. We’re realistic about SEO and what it takes to secure a great search engine position. We’re also totally committed to increasing your website traffic.
Building relevancy with on-page SEO.
Lots of websites look and sound great, but not all of them are properly optimised to achieve great search engine rankings. On-page optimisation is all about taking steps to improve various aspects of a website like content, images and meta descriptions to give it a better chance of search engine success.
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Speed
Fast loading pages are a must for top search engine rankings. We'll analyse the speed of all your site's pages and ensure they're all Google-bot friendly.
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URLs
Search engines, and web users, need to understand what the page they're headed for is all about. A well-crafted URL will make this happen.
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Titles
The title of a web page is what people see first in search results. Plus it's an incredibly important ranking factor. A well-written title is therefore vital.
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Descriptions
Web users are drawn to search results that nicely describe a page. A finely written description means a better chance of winning that click.
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Images
Search engines don't just crawl web pages, they also look at image tags. Keywords are not only vital in content, they're crucial for images too.
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Headings
More traffic and better engagement are direct results of optimising the heading tags in web content. It's an art we've mastered well.
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Content
Optimised content effectively responds to the questions people type into search engines. Web copy writing and blogs are two of our specialities.
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Code
When Google is crawling your site you don't want it to hit any roadblocks like poorly formatted code. So we'll optimise for a smooth run.
Building authority with off-page SEO.
You can think of off-page search engine optimisation as PR for your website and online publicity for your brand. Potential customers, and Google, will rate your website based on authority. A site that gets linked to, mentioned and shared by other websites, blogs, social media and online portals is more likely to achieve higher rankings, and more kudos.
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Outreach
Reaching out to boost your inbound links is a crucial part of our work in winning your site more authority. And Google loves authority.
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Infographics
Eye-catching. Engaging. Infographics are incredibly effective as an SEO strategy because people can't help but want to link to them.
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Guest Posts
As a guest author on another website, you'll not only boost your profile, you'll also achieve a link back to your own site. Now that's valuable for SEO.
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Premium Placements
We'll help your business get noticed with a strategy that puts your website right in front of your audience using placements on high ranking platforms.
Less complexity, tangible results.
You’re here because you want to get your business in front of new customers, not because you want an in-depth discussion about the finer details of SEO. As one of the most transparent SEO agencies, we understand you care about what we can do for your website, not how we are going to do it.
If you want to get into the nitty-gritty of SEO, we can tell you all about it. But if you don’t have the time, or are just not interested in what’s behind it all, just leave it to us. Our regular reports and key performance indicators will show you that what we’re doing is working. And most of the time, that’s all that matters.
Recent Organic SEO Case Studies
Barry Bros Security
100% growth in web traffic. Visitor numbers continuously rising. Google Page 1 for 55 competitive keywords. Here’s how we’ve kept this London security expert on top for more than five years.
ZedcarZ
Ranked #1 in local search. 100+ positive Google reviews. Organic traffic up 23%. So, just how did Team Figment manage to achieve ALL this in such a competitive market?
Henfield Storage
Organic traffic up 68% in just 8 months. Google Page 1 for 53 keywords. Top Local Pack positions for 30+ keywords. With sales up and PPC costs down, it’s all good news for Henfield Storage.
Frequently Asked Questions
What are the benefits of Organic SEO?
Organic SEO will increase targeted traffic to your website. It’s proven to be lower cost than paid search (pay-per-click). What’s more, conversions are higher due to the fact that users trust the organic listings more than the paid ones.
How much does SEO cost?
Prices for SEO campaigns with Figment range from £500 to £2,500 per month. As a guide, a 20-hour campaign based on 50 keywords with weekly blogs, technical SEO, manual outreach and management works out at £1,500+vat/month. Please contact us for more info.
How long does it take to see results?
We are realistic about what it takes to get SEO results – it is a marathon not a sprint. It really all depends on your industry, keywords and competition. If your industry has low competition we usually see results within 6 months. With more competitive keywords and industries it can take 12 months or longer. You will be able to see progress and discuss KPIs each month as rankings and traffic improve.
How does Organic SEO Work?
Organic SEO is actually very complex. In a nutshell, it’s based on two big areas: relevancy (on-page) and trust (off-page). So, everything we do is about improving these two areas so that search engines rank your website ahead of your competitors.
What’s the difference between your Organic SEO and Local SEO services?
Organic SEO covers the non-paid listings on search engine results pages. Local SEO covers the Google Local Pack and is designed for businesses with a physical location and local audience.
How do I get started?
Simply complete our get started form and we’ll be in touch to discuss your SEO campaign in more detail.
Can you manage my Google Ads?
Great news! We can professionally optimise and manage your Google Ads alongside your Organic SEO campaign for maximum results across both paid and natural search.
What’s the difference between organic vs. paid search listings?
With paid advertising (pay-per-click), you have to pay for each and every click through to your website. With organic results, you don’t have to pay the search engine to appear in the listings. More people click on organic results than paid results, and organic results are more trusted.
