Award-winning SEO Agency in London
London-based SEO agency making it easier for healthcare & professional services providers to get found online and enjoy sustainable growth.
Our SEO strategies have been featured in
The London SEO agency of choice for healthcare + professional services.
We’re Figment – Our London-based SEO agency specialise in working with established healthcare practices and professional service providers to maximise their SEO.
This is SEO that helps drive a more reliable flow of warm enquiries – so you can sustainably grow your business.
It’s simple, powerful SEO that creates better connections and a stronger business.
Let’s face it. You’re not really here for SEO.
You’re here because you want more for your business – more leads, more enquiries, more sales. More of those connections means more healthy, sustainable growth for your business.
SEO helps the right people get connected
SEO makes sense - it gets you found
SEO aligns the asker with the answer
Join our happy clients.
You need SEO that sustains (not drains) your business.
SEO is not a dark art, and it’s not rocket science. At Figment Agency, we challenge anyone who says it is. But it does take some time and attention.
In a thriving practice, when you’re spinning all the plates and doing all the things—time is what you don’t have. So SEO moves to the bottom of the list faster than you can say “scrolling down a rabbit hole”.
When we give your SEO our time and attention, you’re not overwhelmed with code and algorithms and backlinks and updates. You can nurture your enquiries, communicate with your stakeholders, and grow your business.
Our SEO Agency lets you focus on your business.
As SEO specialists, we make it easier to connect with your ideal clients online. That way, you can focus on growing your business in a healthy, sustainable way. Here’s how we do it.
Holistic Strategy
SearchRank 360™
Custom Reporting
We establish our client relationships thoughtfully and intentionally. We’ll only propose working together if we’re confident your business will benefit from our specialist SEO Agency expertise.
SEO for healthy, sustainable business growth.
At Figment Agency, we specialise in search engine optimisation because we believe in its power to sustain healthy business growth. Our approach is intentional, informed, integrated, dynamic and adaptable to our clients’ needs. Just like our London SEO agency. We keep SEO simple so it’s easy to tell what’s working, and make changes when needed. Simple = clear + nimble.
Are we the best London SEO agency for you?
We’re a leading London-based agency specialising in SEO for healthcare providers and professional services firms. Our approach to SEO is ideal for businesses whose ideal clients choose them carefully and intentionally.
We are the ideal SEO agency for businesses that:
- Need to connect directly with their ideal clients — for healthy, sustainable business growth.
- Want to support their clients throughout the funnel — from initial research…to considered choice…to loyal, long-term customer.
- Are willing to invest in a lasting partnership — so they can focus on their business, not on algorithms and code.
How our SEO agency earns your trust.
We know this may not be your first time looking for help with SEO. We’ve seen it all—having been in business since the days of Ask Jeeves (that’s the late 90s, if you don’t know internet trivia off the top of your head like we do!). In a service-based business like yours and ours, the who is as important as the how. This is who we are and how we work.
We listen first, then act
We make you feel heard
We treat your business like our own
We’re fully transparent
Some of our lovely clients.






What SEO success looks like.
- 94 Top 3 rankings
- 148 Page 1 rankings
- 15% Average month on month increase in organic traffic
- 83% Increase in page 1 rankings after 6 months
- 80% Improvement in organic traffic after 6 months
- 24% Increase in website enquiries after first 3 months
- 48% Average month on month organic traffic growth
- 2990% Increase in google places
- 103% Average month on month increase in impressions
- 112 Top 3 rankings
- 169 Page 1 rankings
- 144% Increase in year in year organic traffic
- 23 Page 1 rankings
- 4105 Increase in ranking places
- 17% Increase in year on year organic traffic
Join our happy clients.
SEO - Frequently asked questions.
You don’t need an SEO Agency to improve your rankings if you already know all about SEO and have the time and energy to work at it constantly. However, most businesses don’t always have the deep SEO expertise or the resources to dedicate to managing and delivering a successful SEO campaign. Therefore it makes sense to get the SEO professionals in. Figment Agency make it easy to improve your SEO and start reaping the benefits.
SEO results vary from client to client. Sometimes results for London businesses can be quite quick, taking a few weeks or months to start improving and achieving some good ranking positions for targeted keywords. If there is a substantial amount of work needed that requires a lot of content production and adjustments to your website, then it can take several months to start getting traction with your SEO. Once you do though, those rankings will start improving very quickly and a continued effort with your SEO will provide more visitors and new business.
Figment Agency London will guide you through this process and will suggest the best keywords to drive qualified traffic to your website. As a starting point, our SEO specialists will provide keyword research that’s based on a number of qualitative and quantitative factors. As well as looking at what people search for in your business niche, we will consider monthly search volumes (the average number of times a keyword is searched for in a month), how difficult keywords are to rank for in relation to competition, and potential click-through rate. Based on these factors, we’ll be able to advise you on the best keywords to meet your SEO business objectives.
Organic SEO is a method of improving your ‘organic search rankings’ through making adjustments to your website that meet Google Search Essentials (formerly Webmaster guidelines) and other search engine guidelines as well as positively reinforcing the relevance of your product or service in its particular market. Organic search results appear under the paid search results and possibly below AI Overviews from the Search Generative Experience (SGE) when looking on Google. You want your brand to rank in the organic SEO listings, as more potential customers will be able to find your product or service when they are searching for it.
Organic SEO is actually quite a complicated process. In simple terms, it can be divided into two core areas. One is relevancy. This involves working on a variety of on-page elements that are important to Google and other search engines. Examples include the time taken for your website to load, its usability on mobile devices, and the organisation of headers and content sections. The other area is trust, which is connected with off-page elements that get you noticed. Basically, it’s to do with the popularity and significance your website has in its core market.
Figment Agency’s fully managed SEO campaigns start at £1.5k/month and scale up to £5k/month. Please contact us for more information about how we can make a difference to your Google visibility with organic SEO services in London. Your managed SEO campaign will be planned out from the start with milestones in place and arranged targets to achieve.