Two Figment Agency consultants discussing and analysing data on a laptop for a client SEO campaign

Figment SEO Agency London

We don’t just do SEO. It’s all we do.

Hello, we’re Figment – your award-winning London SEO agency. Since 2006, we’ve helped London companies connect with new clients online to drive healthy and sustainable business growth through search engine optimisation.

Find Out MoreOur Reviews

  • 4.9
  • 74 Reviews

UK Search Agency Finalist 2023UK Search Awards 2022 Winner

Our London SEO Agency is Featured In

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SEO Company in London

Are you a marketing manager looking to achieve those top-ranked positions in Google’s organic search results without having to spend fortunes on paid ads? If yes, then you’ve found an SEO Agency that will help you do just that.

We’re passionate about how our SEO Services will transform your London business. Because SEO takes time, you need a local partner who can truly understand your business and can apply what works best through know-how and experience to get you found online. Based in the UK capital, we’re around for a cuppa and look forward to an honest and realistic chat about your vision for growth.

  1. Driving business growth

  2. SEO expertise

  3. High quality service

  • Driving business growth

    Driving business growth

    With a bespoke strategy tailored to your business goals. Track progress easily, through your personal online dashboard.

  • SEO expertise

    SEO expertise

    Because the world of SEO changes quickly. Our specialist team keep you ahead of the game and bring you simple, cost-effective results.

  • High quality service

    High quality service

    With transparency at the core. Say hello to fast responses, regular review meetings and clear and honest advice.

A 5-star London SEO agency that listens, responds, and gets you results

Responsive. Always ready to help. Understanding. Reliable. Just a few things our clients have been saying about our SEO Agency. If you appreciate a fast response, great technical skill and a personal service backed by family values, we think you’ll enjoy working with our SEO agency in London. We’ll certainly enjoy working with you. 


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The SEO Agency London Businesses Trust

With a host of loyal clients who have trusted our London SEO Agency for many years, Figment can be considered the SEO company London businesses rely on to boost online visibility through best practice.

We apply our knowledge and experience to employ tried and tested tactics that we know work quickly to boost web traffic, optimise conversions and increase sales. Because our experience tells us precisely what works for search engine optimisation in London, our clients are able to save money and enjoy faster results.

Line graph showing visitor sessions to a website improving over time.Actual client campaign results after working with Figment SEO Agency London.

  • Barry Bros Security

    Barry Bros Security

    • 500% traffic increase
    • 100% year-on-year organic increase
    • 30+ No.1 ranked keywords

    View Case Study

  • Henfield Storage

    Henfield Storage

    • Organic traffic up 68% in 8 months
    • Google Page 1 for 53 keywords
    • Top 3 Local Pack for 30+ keywords

    View Case Study

  • Surrey Hills Garden Buildings

    Surrey Hills Garden Buildings

    • 71% sales increase
    • Top 3 local map pack listings
    • “incredible results” says Shaun O’Neill

    View Case Study

Why Use Figment as your London SEO Agency?

  • Proven Results

    Proven Results

    A host of number 1 spots secured on Google for numerous competitive keywords AND continued traffic growth month on month, year on year.

  • Unique Blend of Skills

    Unique Blend of Skills

    Blending marketing, creative and technical skills with business knowhow helps us maximise results, so you get the very best for your budget.

  • Proven SEO Process

    Proven SEO Process

    Our results-driven process helps us achieve outstanding SEO results. Plus you get to see precisely what we’ll be doing for you, and when.

  • Best Practice SEO

    Best Practice SEO

    Wave goodbye to spammy SEO. Everything we do complies with Google best practice for the best possible rankings and least likelihood of penalties.

  • Clear Reporting

    Clear Reporting

    Each month you'll receive tailored reports and updates on your KPIs so you can clearly see how well your SEO campaign is progressing.

  • KPI Dashboard

    KPI Dashboard

    Our easy-view dashboard keeps all your key data in one place, so you can monitor your campaign progress and SEO results in real time.

4 pictures side by side: Figment Agency notebook and flashdrive, CEO in discussion with green plant background, team meeting around a round table, and someone operating a laptop reviewing SEO
4 pictures side by side: Figment Agency notebook and flashdrive, CEO in discussion with green plant background, team meeting around a round table, and someone operating a laptop reviewing SEO

Your SEO growth story starts here

  1. Greater Google visibility

  2. More enquiries

  3. Increased sales

  • Greater Google visibility

    Greater Google visibility

    Your journey starts with a personalised SEO strategy, tailored by your award-winning, expert team to get you in front of a whole new online audience. 

  • More enquiries

    More enquiries

    Traffic is on the way up, and new leads are too. All the while we’re on the case innovating and refining your campaign so it keeps delivering.

  • Increased sales

    Increased sales

    Brand awareness up, sales on the rise. And with your SEO partners hot on the trail of even more success, business growth is an exciting reality.  

Services our SEO Agency London offers

Looking for an SEO agency, London based, that can provide the entire package of SEO services? Figment has what you need.

Search engine optimisation services we offer can be divided into organic SEO and local SEO in London. Read on to discover how both of these work and to learn the important differences.

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Organic SEO

Organic SEO is focused on getting you to the top of Google’s national results. If you sell your products or services to a national audience, then organic SEO is the strategy that will get you in front of more customers right across the country. To do this, we employ a variety of proven, best-practice tactics that we know through experience get long term results quickly. And, as a leading London SEO Agency, it’s these results we’re truly committed to. You’ll see them from our clear monthly reports. We want you to feel reassured that your investment will be worthwhile, so we’ll always keep right on top of those KPIs we agree at the start.

Google search results as an illustration, represented with coloured lines

Local, regional, national on Google and Bing
Number of Keywords
25, 100, and 500
  • Maximum traffic volume
  • Low-cost lead generation
  • Fully scalable
  • Highest ROI
  • More trusted than PPC

Blue map location icon

Local SEO

Local SEO revolves around strategies that get your business in front of people in the local area looking to buy your products and services. It’s all about showcasing what you offer to a local online audience, perfect for local shops and service providers. We put tried and tested techniques to work, such as Google Local Pack optimisation, citation building and locally focused content marketing and link building. As a respected SEO company, London businesses know they can trust us to achieve the results they need to grow their sales. Our proven track record includes hundreds of Page One rankings, extensive Local Pack listings and high-level volumes of web traffic growth.

Google company listing illustration with map and pins using coloured lines and icons

Local targeting in Google Map Pack within 5-mile radius
Number of Keywords
5 – 15
  • Fast results
  • Generates calls directly from mobile
  • High ROI
  • Great for physical locations

Speak to us about your London SEO needs

Request a Quote

  • Headshot of Ceris H.
    Ceris Hymas
    “I loved working with Emma and Steve. They are really professional and really know what they are doing. Within just weeks of launching the new SEO campaign we started to see an increase in our search rankings. I’ve worked with a few agencies and they are certainly the best!”
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  • Headshot Shaun O.
    Shaun O'neill
    Steve, Emma and the team at Figment have been brilliant in firstly, explaining what SEO could do for us and secondly implementing it with almost instant success. Great company delivering great results!
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  • Headshot Tania D.
    Tania Dangerfield
    “Figment Agency have been fantastic in developing our website and building our SEO campaign over the last few years. We have seen a 50% organic search growth in 12 months and significantly reduced bounce rate. Emma and Steve are incredibly knowledgeable in their business and are always looking at new, innovative ways to improve TAG office website and generate more sales.... thanks guys!”
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SEO Agency in London: Expertise and Experience

Looking to maximise your online visibility so you can optimise sales? We appreciate there is a great deal to consider when choosing an SEO agency. London wide there is a lot of choice. So how to decide?

Expertise and experience really do matter, as does the track record of results and the speed at which you can start enjoying them.

As well as the budget for your SEO investment, have you thought about the potential savings you could make by reducing your PPC spend? A good London SEO agency will not only know precisely how to get the most out of your budget, they will also boost your organic rankings in such a way that you are able to reduce your paid ad spend.

Blue London landmarks as a illustration sitting above a Google search box

Figment SEO agency dashboard on a iMac computer screen

A London SEO agency that hits targets

It’s vital that you get a good return on your investment with SEO. Ultimately, you want more sales. To achieve this for you, our London-based SEO Agency employs strategies that get you more online visibility.

The higher you rank for your keywords, the more you’ll get seen. And we know exactly how to go about getting you to the top of those rankings. We’ve done it successfully for a host of businesses right across London.

We make our approach personalised to your company and your industry. We make it our business to understand precisely what you want to achieve, the nature of your audience, and everything we need to know about the value to bring to your customer base.

SEO – Frequently Asked Questions

Questions about search engine optimisation? The following should prove helpful.

  • When will I start to see results for my London SEO campaign?

    You’ll need to be prepared to look at organic SEO as a medium to long term strategy, although you’ll usually start seeing initial results in the first few months.

  • How do I choose what keywords to optimise for?

    We will guide you through this process and will suggest the best keywords to drive qualified traffic to your website. As a starting point, we will provide keyword research that’s based on a number qualitative and quantitative factors.  As well as looking at what people search for in your business niche, we will look at monthly search volumes (the average number of times a keyword is searched for in a month), how difficult keywords are to rank for in relation to competition, and potential click through rate. Based on these factors, we’ll be able to advise you on the best keywords to meet your business objectives.

  • What are the differences between organic SEO, and local SEO?

    If you have a physical location and you want to attract local customers, local SEO will really help. It’s all about optimising your Google Local Pack listing and your online directory presence too. Organic SEO is also important but this focuses on the natural listings of your website in the search engine results. It’s more about driving traffic to your website rather than your physical location.

  • How does organic SEO compare to Pay-Per-Click or other paid search?

    When you advertise online, every time someone clicks through to your website from your advert, you have to pay. With organic results however, there is no charge. It is a proven fact that people are more inclined to click on and trust organic listings than they are adverts.

  • Why do I need organic SEO?

    If you want to increase the right kind of traffic to your website, then you need organic SEO. You’ll spend less on it than you would on paid search, and that’s a proven fact. Plus, conversions are higher with organic SEO. This is because users have more trust in organic listings.

  • How does organic SEO work?

    It’s actually quite a complicated process. In simple terms, it can be divided into two core areas. One is relevancy. This involves working on a host of on-page things that matter to Google, like how quickly your web pages download, how well optimised your content is and the format of your code. The other area is trust, which is connected with off-page things that get you noticed. Basically, it’s like a PR campaign for your website.

  • How much does a managed SEO campaign cost?

    Our fully managed SEO campaigns start at £1.5k/month and scale up to £5k/month. Please contact us for more information about how we can make a difference to your Google visibility with organic SEO services London and Surrey wide.

  • Can you manage my Google Ads?

    Great news! We can professionally optimise and manage your Google Ads as well as providing Organic SEO services London and Surrey wide, for maximum results across both paid and natural search.

SEO results made simple

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