SEO for Ecommerce Websites

Ready to launch your online store to the dizzying heights of success? A dedicated ecommerce website SEO strategy from Figment is just what you need to get your products found online and turn visitors into valuable sales.

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Smash the competition out of the park, with award-winning SEO for ecommerce website success

The success of your ecommerce business hinges on your Google SEO performance. It really is as simple as that. You know that competition in the online shopping world is fierce. You also know it’s no walk in the park getting all your products ranked and found online, and definitely no breeze converting ecommerce website visitors into sales.

At Figment, we’ve been successfully helping online stores achieve exceptional sales results for over 15 years. With a clear focus on helping you build your brand reputation online, we’ll use our unique blend of skills to position you as the trusted choice above your competitors. Leaving you to enjoy success that goes beyond your expectations.

Specialist expertise for serious ecommerce results

If you want great results, the type that make you THE go-to online shop in your niche, then you need an ecommerce SEO agency that understands precisely how to increase Google visibility for your products and collections.

You may have already attempted your own DIY SEO activities for your ecommerce website. Maybe you’ve tried building customer reviews. Writing your own meta descriptions on Yoast. Adding a blog.

But if your competitors are still outranking you, you’ll be wondering where to turn next to get your online store front the exposure it needs to see a surge in sales. That’s where Figment comes in.

WooCommerce SEO knowhow

Looking to get better results from your WooCommerce SEO? Whilst the platform is built using code that’s optimised for SEO, it’s the inside intel on WooCommerce customisation and optimisation that gets results. And those are things our ecommerce SEO experts know a thing or two about.

It might be ordering your online store product categories and tags and enabling breadcrumbs to help your customers find the products they’re looking for. Optimising image alt texts and product slugs for better Google indexing. Enhancing product categories with well-crafted SEO titles and descriptions. Boosting website speed and performance for the ultimate online shopping experience, or improving WooCommerce security.

Whatever it takes to rank your WooCommerce store and convert visitors to sales, we’ve got it well and truly covered.

Shopify SEO savvy

If Shopify is your ecommerce platform of choice, you’re in good hands with Figment as your Shopify SEO specialists. We’re right on top of all the SEO issues the platform naturally creates, and know just how to prevent them causing ranking problems for your ecommerce website. Plus we’re in the know when it comes to SEO indexing factors unique to Shopify.

We might for example be removing damaging duplicate product or collections pages. Making use of structured data to ensure Google indexes key product and collections information. Improving Shopify store site speed. Undertaking keyword research and meta data optimisation, or crafting engaging and SEO-friendly content for product pages and posting to your Shopify blog.

Whatever the Shopify SEO strategy, our goal will always be getting you ranked above your competitors.

Why use Figment as your Ecommerce SEO consultant?

  1. Proven Results

  2. Unique Blend of Skills

  3. Proven SEO Process

  4. Best Practice SEO

  5. Clear Reporting

  6. KPI Dashboard

  • Proven Results

    Proven Results

    A host of number 1 spots secured on Google for numerous competitive keywords AND continued traffic growth month on month, year on year.

  • Unique Blend of Skills

    Unique Blend of Skills

    Blending marketing, creative and technical skills with business knowhow helps us maximise results, so you get the very best for your budget.

  • Proven SEO Process

    Proven SEO Process

    Our results-driven process helps us achieve outstanding SEO results. Plus you get to see precisely what we’ll be doing for you, and when.

  • Best Practice SEO

    Best Practice SEO

    Wave goodbye to spammy SEO. Everything we do complies with Google best practice for the best possible rankings and least likelihood of penalties.

  • Clear Reporting

    Clear Reporting

    Each month you'll receive tailored reports and updates on your KPIs so you can clearly see how well your SEO campaign is progressing.

  • KPI Dashboard

    KPI Dashboard

    Our easy-view dashboard keeps all your key data in one place, so you can monitor your campaign progress and SEO results in real time.

Outrank your competitors with specialist SEO for ecommerce websites

Visible, trusted, Google-optimised, user-friendly. All the virtues of a thriving ecommerce website. Getting your online store to meet all the benchmarks for success is what we specialise in here at Figment. Ecommerce SEO is something we’ve been doing for more than 15 years. And we’d love to do it for you too.

What Our Clients Say

  • Leon Almashan
    Physio Extra
  • Lyndon Ferguson
    Horrocks & Boyd
  • Shaun O'Neill
    Surrey Hills Garden Buildings
  • Helen Austin
    Voiceover / Presenter / Actress
  • Barry Bros Security

    Barry Bros Security

    100% growth in web traffic. Visitor numbers continuously rising. Google Page 1 for 55 competitive keywords. Here’s how we’ve kept this London security expert on top for more than five years.

    0/5 (0 Reviews)

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  • Surrey Hills Garden Buildings

    Surrey Hills Garden Buildings

    Top 3 Google rankings. 71% increase in sales. Surrey Hills are now getting more quality leads than ever before. And it’s all thanks to Figment’s Local SEO strategy.

    0/5 (0 Reviews)

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  • Tag Office

    Tag Office

    The goal for office furniture specialists Tag Office was to reduce paid ad spend. A website revamp for improved user experience, combined with an SEO strategy focused on achieving organic leads, and it was mission accomplished!

    0/5 (0 Reviews)

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Speak to us about SEO for ecommerce websites

Request a Quote

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    Jane Stewart
    From the outset Steve and the team have shown initiative, enthusiasm and expertise. They have produced a site which is fresh and modern and importantly a flexible tool that we can control directly allowing much greater involvement with our membership. The ongoing support has been both professional and personal. It has been a learning experience for us all but moreover a lot of fun!
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    Daniel Burman
    Amazing service as usual from the figment team, very pleased with the attention to detail and the finished product was just as we expected. We would recommend to anyone, thanks again.
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    Rowan Barry
    Barry Bros has been working with Figment for over 8 years and they are a pleasure to work with. After redesigning our site, they started optimising it for search engines. This has generated huge growth in Google traffic. They also manage our blogs, social content and our newsletter, which has kept us engaging with our current customers as we are time poor. We trust them as part of our team and highly recommend!
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    Lyndon Ferguson
    The team at Figment have produced a great new website for our business. Steve, Emma and the team have been a pleasure to deal with. The job was completed on time and on budget. We had a number of queries during the development process and the response was always prompt and helpful.
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  • Fiona Mordaunt
    “I last worked with Steve Grant in 2005, and recently got in touch with him again to update my website. He has gone over and beyond what I expected. I 100% recommend him and his team. Thank you Figment!”
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    Tania Dangerfield
    “Figment Agency have been fantastic in developing our website and building our SEO campaign over the last few years. We have seen a 50% organic search growth in 12 months and significantly reduced bounce rate. Emma and Steve are incredibly knowledgeable in their business and are always looking at new, innovative ways to improve TAG office website and generate more sales.... thanks guys!”
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Frequently Asked Questions

  • Is it best to invest in ecommerce SEO, or Pay Per Click advertising?

    Online advertising that works on a pay per click basis means just that: you have to pay every time someone clicks on your advert. The trouble is, not all clicks convert into sales, which could mean that you end up wasting a lot of money. What’s more, it’s more common for people to click on and trust organic listings than adverts. This is precisely why, for your online shop, investing in a long term ecommerce SEO strategy is more likely to deliver a greater ROI.

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  • How long will it be before I see results from the ecommerce SEO campaign?

    Ecommerce SEO should be looked at as a long-term strategy, although many of our ecommerce clients have started to enjoy initial results within the first few months.

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  • Why does my online store need SEO?

    Put simply, without ecommerce SEO, your WooCommerce, Shopify or any other online storefront will not be found by people who are searching for your products. Instead, those people will end up buying from your competitors, who are investing in ecommerce SEO.

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  • How much does your SEO for ecommerce websites cost?

    Prices for our ecommerce SEO campaigns range from £500 to £4K per month. As a guide, a 20-hour campaign based on 50 keywords with weekly blogs, technical SEO, manual outreach and management will usually be priced at £2,000 plus VAT per month. You are welcome to contact us for a bespoke quotation.

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  • What’s included in your ecommerce SEO service?

    This is specialised SEO for ecommerce websites, including WooCommerce and Shopify stores. Some of SEO activities for ecommerce website optimisation include product Schema Markup to promote rich, user-friendly results, vital keyword research, keyword mapping to every page of your online store site for enhanced search relevancy, URL optimisation, technical SEO, content marketing and link building. It all starts with the creation of a solid SEO roadmap, critical to getting the results you need.

    You are welcome to choose from our range of SEO packages which will be tailored to your individual business goals and priorities. All packages include at least 25 tracked keywords, one or more focus areas, 16+ campaign hours, upwards of two blogs or landing pages, your own dedicated SEO growth manager, and a KPI dashboard where you can view all your SEO campaign results in real time.

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