Digital Strategy. Clarity, Direction and a Plan That Drives Growth.
Most businesses are busy doing marketing, but not always moving forward. A clear digital strategy brings focus, direction, and the confidence to invest in what actually drives growth.
Most growing businesses don’t need more marketing. They need direction.
Does your marketing feel like a constant spend with little to show for it?
You’re not alone.
But the problem isn’t effort — it’s alignment. Without a clear plan, it’s easy to invest in activity that never quite moves the dial. At Figment, we help you step back, define what success looks like, and build a strategy that drives real, sustainable growth.
Clarity & Direction.
Focused, Prioritised Action.
Accountability & Momentum.
Trusted by ambitious, growth-focused businesses.
What digital growth looks like in practice.
- 94 Top 3 rankings
- 148 Page 1 rankings
- 15% Average month on month increase in organic traffic
- 83% Increase in page 1 rankings after 6 months
- 80% Improvement in organic traffic after 6 months
- 24% Increase in website enquiries after first 3 months
- 48% Average month on month organic traffic growth
- 2990% Increase in google places
- 103% Average month on month increase in impressions
- 112 Top 3 rankings
- 169 Page 1 rankings
- 144% Increase in year in year organic traffic
- 23 Page 1 rankings
- 4105 Increase in ranking places
- 17% Increase in year on year organic traffic
Expert-led strategy, built around your business.
A facilitated digital roadmap workshop gives you the space to step back and assess where your business is now, where you want it to go, and what needs to happen to get you there.
At Figment, we bring 20 years of digital marketing experience to the table. We ask the right questions, challenge assumptions, and turn scattered thoughts into clear strategic direction. That commercial thinking and outside perspective is often what’s missing.
The outcome? Your digital roadmap for growth.
You’ll come away with a tailored digital growth roadmap built around your goals, your challenges, and your long-term vision.
It includes detailed practical recommendations, clear priorities, success criteria, and a tangible strategic objective. Everything you need to make better decisions, focus your investment, and move forward with a plan that supports sustainable business growth.
If you’re ready for more clarity, accountability and direction with your digital growth strategy, let’s start a conversation.
Frequently asked questions.
Digital strategy starts from £960 + VAT. This includes a half-day digital roadmap workshop, a follow-up recommendations session, and all supporting materials.
We’ll always be clear on scope and pricing upfront, so you know exactly what to expect.
Most sessions are delivered online via Zoom or Teams, which works well for busy teams.
We can also run workshops at our Kingston office, or at your premises provided there’s suitable space for a focused session.
At Figment, strategy is always led by human insight and experience.
We use AI to support the process where it adds value — for example, helping with research, note-taking, and structuring ideas — but the thinking, direction, and recommendations come from the minds of our team.
AI can be a useful starting point, but it can’t replace lived experience, empathy, context, or commercial judgement.
Most businesses benefit from having an external perspective to challenge assumptions, ask the right questions, and shape a strategy that’s grounded in real-world results.
This service is designed for businesses that are investing in marketing but aren’t seeing consistent results, or want a clearer, more focused plan for growth.
It’s particularly valuable if you’re scaling, entering new markets, or need to align your marketing with wider business goals.
You’ll leave with a detailed, tailored digital growth roadmap and a set of clearly prioritised actions.
Some clients choose to implement this internally, while others ask us to support delivery across SEO, content, digital PR, or paid channels. There is no obligation or pressure to use our services ongoing.
Strategy is just the beginning. We help you deliver it, too.
No pressure, no obligation. Just a straightforward chat about where you are now, and where you want to be.
