An Online Reputation Building Strategy. For a Flow of Fresh New Leads.
It can take years of hard work to build a trusted reputation in the financial services industry. Chartered financial planners Partridge Muir & Warren had done just that, but with a lack of online visibility, they were missing out on new leads that could turn into valuable long term business.
As previous experiences with SEO hadn’t been fruitful, PMW knew it was time for a fresh approach. Handing over to Figment to take the reins, it became our mission to ensure the new website was ready to support their search engine visibility goals, and to devise a personalised optimisation strategy to get them the leads they needed to grow.
Our strategy was twofold. First was to make sure the new website provided a strong foundation for SEO success. That meant a detailed SEO audit, and careful page redirects to protect any existing backlinks and ensure a frustration-free user experience. Now we were ready to put our rankings building strategy to work.
A Roadmap to Page One Success. For Enriched Online Leads.
When it comes to creating online leads, there’s nothing quite as valuable as top Google rankings. And those were precisely what we set out to achieve.
A tactical link building and citation strategy. Carefully-targeted content planning and creation. On-page refinement of meta titles and descriptions, and technical SEO to ensure a Google-friendly platform. All of this, backed by a tailor-made SEO roadmap, meant that those top rankings started coming thick and fast for PMW, reaching 69 Page One listings in just a few short months.
Organic Leads Up. Online Ad Spend Down. To Zero.
With outstanding growth in organic traffic, topping 37 per cent compared to the previous year, Partridge Muir & Warren is now enjoying a steady flow of new clients from its website. They’ve also been able to switch off their paid online advertising campaign as a result, saving them considerable sums on PPC.
A Local Success Story. Getting PMW on the Map.
With 93% of Google searches displaying the Google Local Pack in the number one position, it’s vital that a local business like PMW has a strong presence.
Making use of tried and tested Local Pack optimisation tactics, we achieved excellent visibility for local and ‘near me’ searches in Surrey and surrounding areas for PMW, showing them as the go-to financial planners and wealth management specialists locally.
Now, with as many as 32 top three rankings in Google Maps, PMW has cemented its online reputation in just as strong a position as the offline reputation it has strived to build over the past 50 years.