Organic Traffic up 68%. A Valuable Long Term Investment.
Organic listings are more trusted than ads, which are ignored by up to 80 per cent of people searching. They’re also a much better long term investment. With the ultimate goal of increasing sales and profit, we created a campaign designed to reduce Henfield’s PPC advertising spend, whilst boosting their flow of organic leads.
Within just six months, Henfield Storage was happily meeting its sales targets and enjoying a greater level of storage occupancy. With the PPC spend down by 25 per cent, and sales boosted as a direct result of a 68 per cent increase in organic traffic, Henfield Storage has been delighted with the successes to date.
Multiple Top Positions in Google’s Local Pack. Pure Gold Dust.
A top three position in Google’s Local Pack is the gold dust of local organic SEO. Research tells us the Pack grabs as much as 44 per cent of the total clicks on search engine results pages. What’s more, because they’re local and relevant, they are more likely to convert into sales.
Five key locations were selected for optimisation and we put tried and tested strategies to work to net those top Local Pack positions. Our efforts paid off quickly. Within just a few months, more than 30 prime keywords were successfully ranked in the Local Pack. And with the increased visibility came more local, relevant, traffic and the boost in sales that Henfield Storage wanted.
Search Positions Up. Online Visibility Boosted. Sales Increased.
Increased search positions mean boosted online visibility. And boosted online visibility leads to more sales. It really is as simple as that.
On-page search engine optimisation. The creation of new optimised landing pages for five target areas. An expert splash of technical SEO, some content marketing, a citation audit programme and a well-planned link building strategy. And of course our Google Local Pack successes. A winning combination that created a marked increase in average search positions for Henfield Storage.