Sustainability Policy.

Introduction

Figment Agency is a multi-award-winning, family-run SEO agency established in 2006. Our mission is to help healthcare practices and professional service providers drive a reliable flow of enquiries, so they can grow their businesses sustainably into the future.

Figment is run by husband and wife team Steve and Emma Grant, supported by a management team of SEO experts and specialists who all champion long-lasting relationships with clients.

As an agency, we are committed to operating sustainably and responsibly. Even as a small business, we recognise the global importance of integrating sustainability into our business practices to minimise our environmental impact, support our community, and ensure ethical governance.

Our Commitment

Our sustainability policy is built on the principles of environmental stewardship, social responsibility, and good governance, as well as supporting the sustainable growth of our clients. We are dedicated to continuous improvement in these areas, and to contributing positively as far as we can to sustainability.

Environmental Responsibility

We are committed to environmental responsibility in the following ways:

• Energy efficiency
  1. We strive to reduce our energy consumption by using energy-efficient practices in our offices, and by encouraging remote working and online meetings in order to reduce commuting emissions.
  2. We aim to use renewable energy sources wherever possible.

• Waste reduction
  1. We promote recycling and the reduction of waste through responsible resource management.
  2. We encourage digital documentation and marketing materials, and online storage and processes, to minimise paper use.

• Sustainable sourcing
  1. We aim to work with suppliers and partners who share our sustainability commitment.
  2. We prioritise eco-friendly options when buying products and services.

Social Responsibility

The following summarises our commitment to social responsibility:

• Community engagement
  1. We support local communities through volunteering and donations, including pro-bono work with charitable causes.
  2. We commit to creating a positive social impact through our business activities.
• Team well-being
  1. We foster a positive and inclusive work environment that supports the health and well-being of our team members.
  2. We provide opportunities for professional development amongst our people, and support our team members on their own personal and professional development journeys.
  3. We encourage a healthy work-life balance amongst our team members and, as a family-run business, we champion a family-first approach to work.

• Ethical practices
  1. We stick by the highest standards of ethical conduct across all our business dealings.
  2. We make sure all our operations and communications are transparent.
  3. We maintain integrity in our relationships with clients, employees, suppliers and other stakeholders.

Sustainable business growth

We have incorporated ‘sustainable business growth’ into our sustainability policy because we have identified clear overlaps between supporting our clients’ long term success, and our commitment to sustainability.

• Long term value creation
  1. We promote sustainable business growth by delivering long term value to our clients through effective, fully-tailored SEO strategies that we commit to getting right from day one. Unlike short-term advertising methods, our approach ensures lasting results, contributing to the stability and resilience of our clients’ businesses.
  2. Our signature approach to SEO connects our clients with the right customers, who will help them grow and sustain a profitable business.
  3. We only establish client relationships where we are confident that the business will benefit from our expertise, and from SEO.

• Client education and support
  1. We educate our clients on digital marketing practices, helping them understand the long term benefits of SEO, and how it supports broader sustainability goals.
  2. We provide learning and development opportunities for our clients and prospects courtesy of free webinars and other relevant training.

• Innovation and efficiency
  1. We stay on top of emerging trends and industry changes, and continually innovate and develop our services to improve their efficiency and effectiveness. This reduces resource use and maximises return on investment for our clients, aligning with our commitment to both economic and environmental sustainability.

Governance

We are committed to governance in the following ways:

• Compliance
  1. We comply with all relevant UK laws and regulations related to sustainability and corporate responsibility.
  2. We regularly review and update our policies to ensure ongoing compliance and adherence to best practices.

• Stakeholder engagement
  1. We actively engage with our stakeholders to understand their expectations, and incorporate their feedback into our sustainability practices.
  2. We communicate our sustainability performance transparently through regular reporting.

• Continuous improvement
  1. We set measurable sustainability goals and monitor our progress towards achieving them.
  2. We commit to ongoing improvement and innovation in our sustainability practices.

Conclusion

Figment Agency is dedicated to making a positive impact on the environment and society.

Through our sustainability policy, we aim to contribute to a more sustainable future, while delivering high quality SEO services to our clients, and supporting their long term growth.

We will review this policy every year to ensure it remains relevant and effective.

Approved by:

Steve Grant, Founder

Figment Agency Limited

Date: 05th July 2024