Optimisation for AI search
Designed to show up in Google, ChatGPT and beyond.
How Our LLM SEO Works.
At Figment, we help expert-led brands stay visible in an AI-powered world. Our content is written for real people – and built to rank in LLMs like ChatGPT and Gemini. Whether you’re looking to attract more of the right clients, get better value from your marketing, or stay ahead of AI-driven search trends, we’ll help you lead, not follow.
Why Content & SEO Matter More Than Ever.
Search is changing. With tools like ChatGPT, Gemini, and Perplexity on the rise, people are no longer typing in keywords – they’re asking full questions in everyday language.
To show up in these new results, your content needs to be:
- High-quality, with clear and credible answers
- Easy to read, easy to find
- Trusted by both humans and machines
That’s where AI-optimised content comes in – helping you get found, wherever your clients are searching.
What is Generative Engine Optimisation (GEO)?
GEO is the next evolution of SEO. It’s about making sure your brand shows up not just in Google, but across AI-powered platforms that use large language models (LLMs) – like ChatGPT and Gemini.
With a strong GEO strategy, you can:
- Boost visibility in AI-generated responses
- Show up for conversational, question-based queries
- Build trust as a credible, go-to source
As a specialist generative engine optimisation agency, we’ll help you show up where it counts – so it’s YOU people choose, not your competitors.
Our happy clients.
Our Approach to GEO: Balanced, Integrated - and Built for Results.
We blend proven SEO foundations with future-focused techniques designed for AI search. Every project starts with your goals – and builds towards stronger visibility, better engagement, and more qualified leads.
Our approach includes:
- Smart use of schema to support map packs and product carousels
- Natural phrasing that AI models can parse and reflect accurately
- Content that answers real questions clearly and confidently
- Prompt optimisation to guide how AI tools interpret your brand
It’s a joined-up strategy – and we keep it evolving just as search platforms do.
What You’ll get with Our GEO Services.
Strategy First
- A deep dive into your competitive landscape
- Insights on where you rank in both Google and AI-powered search
- A tailored content strategy built around your business goals
Content That Works
- SEO and AI-optimised blogs, landing pages and product descriptions
- Video content embedded with discoverability features
- Fresh, useful content that speaks to real people – and shows up in AI search
Tools & Ongoing Creation
- A structured content calendar to stay front of mind
- Support with formatting and generation tools
- Applied AI-Optimised Content Structure to maximise your reach
Powered by People (and Smart Systems)
We combine the strength of our in-house SEO experts with a long-term trusted freelance content team to deliver flexible, high-quality written material.
We place great importance on striking the right balance between human-crafted insight and AI-aware optimisation – all designed to perform across today’s most popular search platforms.
We focus on:
- Writing with clarity, so your content ranks in AI and traditional search
- Creating content that’s engaging, helpful, and trust-building
- Avoiding filler waffle and low-grade copy that can damage rankings – and reputation
Not Just Another SEO Agency.
We’re not here to sell off-the-shelf solutions or chase rankings at any cost. At Figment, we focus on doing things the right way – with a personal, proactive approach that puts your brand first.
We focus on:
- Clear communication and ongoing support
- High-integrity strategies built for long-term growth
- Avoiding short-term fixes that risk your reputation
In other words, we’re a 1-2-1 partner – not a corporate-sized, faceless production line.
What We Optimise.
Our LLM optimisation services are designed to make you easier to find, trust and choose – whether your audience is searching on Google or asking an AI engine.
We focus on:
- Stronger placement in local map packs
- More appearances in product carousels
- Increased direct, referral and qualified traffic
- Better visibility across both traditional and AI-powered search
It’s all about getting your brand in front of the right people – in the moments that matter.
GEO for B2B and Professional Services.
We get B2B. We understand what expert-led organisations need from digital marketing – and how to deliver it.
Our GEO and LLM optimisation services are built for consultants, agencies, legal firms, tech providers and more – all with the goal of increasing visibility and credibility where it counts.
You’ll benefit from:
- Generative engine optimisation strategies designed for LLM platforms
- LLM optimisation to support better AI rankings
- Clearer sentence structure to help AI better understand and match your content to real searches
- Full-service support across your entire digital presence
Whether you’re scaling up or strengthening your brand position, we’ll help you build a search foundation that stands the test of time.
What’s Changed in Search?
Search has moved on – and your strategy should too. Here’s how things have shifted:
Then (Traditional SEO):
- Focused on backlinks and metadata
- Prioritised keyword density and page length
- Often rewarded high-volume, low-value content
Now (AI-Influenced Search):
- Rewards helpful, well-structured answers
- Looks for natural phrasing and real expertise
- Picks up specific answers that match conversational queries
We help you stay visible and relevant in this new world of search – not just keeping up, but leading.
Join our happy clients.
Why Figment?
We’re here to help you stay ahead in search – with support that’s strategic, personal, and built around your goals.
What you’ll get:
- A proactive, forward-thinking strategy that adapts as search evolves
- Direct access to a team of SEO experts and content specialists
- A clear, honest plan that fits your goals, pace, and budget
We’re trusted by brands who want more than visibility. They want meaningful results – more leads, more sales, strengthened reputation – and that’s what we deliver.
What’s Next?
Let’s build a strategy that works now – and keeps working as search evolves.
- Get tailored recommendations based on your goals
- Create content that shows up in AI and traditional search
- Stay ahead with a proactive approach to GEO and LLM optimisation
Ready to boost your visibility in AI-powered search? Let’s make your content work harder – and smarter.
