Health & Aesthetics

Health & Aesthetics is an award-winning, doctor-led cosmetic medical clinic based in Elstead, Surrey, and fully regulated by the Care Quality Commission. Led by Dr Rekha Tailor since 2008, the clinic has established a strong reputation for delivering premium aesthetic treatments, ranging from non-surgical facelifts to advanced laser procedures.

As patient research behaviour evolved and digital discovery became increasingly multi-channel, Health & Aesthetics identified the need to strengthen its online visibility across both established and emerging platforms. The objective was to ensure the clinic remained highly visible, medically credible, and competitive wherever prospective patients were researching aesthetic treatments, including traditional search engines and AI-powered platforms.

Services Provided

Increase in patient acquisition

1 %

Google page 1 rankings

0 +

Sessions from AI platforms

The Challenge: Visibility in a Changing Search Landscape

Award-winning clinic. CQC registered. 4.9/5 patient rating. Led by a qualified doctor with over 17 years of experience.

Health & Aesthetics operates in a highly competitive medical aesthetics market where patient trust, clinical credibility, and discoverability all play a critical role.

While the clinic maintained strong clinical credentials, patient discovery pathways were evolving. Prospective patients were researching treatments across multiple platforms, including search engines, paid media, and increasingly, AI-powered tools used to compare procedures, assess safety, and evaluate providers.

The opportunity was clear. Strengthen performance across traditional search while ensuring the clinic appears during early-stage research taking place on AI platforms.

Precision PPC Targeting: Driving High-Intent Enquiries

Paid search activity focused on high-intent treatment queries, ensuring budgets were directed toward users actively researching aesthetic procedures.

Brand and treatment-specific campaigns
Separate campaigns were created for clinic brand terms and individual treatments such as EndoLift, dermal fillers, Sofwave, and CoolSculpting.

Conversion-focused landing pages
Dedicated landing pages supported each campaign, incorporating testimonials, pricing transparency, and clear booking pathways.

Ongoing optimisation
Performance was reviewed regularly, with seasonal adjustments and budget reallocation to maintain efficiency.

This approach delivered consistent enquiry flow while SEO authority developed.

Strategic SEO Optimisation: Building Authority & Trust

SEO activity focused on credibility, clarity, and patient trust.

Treatment page optimisation
Procedure pages were optimised for location-based and treatment-specific searches, with medical accuracy and safety information prioritised.

Content development
Blog and resource content addressed common patient questions, including treatment comparisons and safety considerations.

Trust signals
Reviews, testimonials, CQC registration, medical credentials, and before-and-after imagery were integrated across key conversion journeys.

Technical SEO
Improvements were made to site speed, mobile usability, and structured data.

Lead capture
Treatment guides and consultation offers supported ongoing patient engagement.

Traditional Results: Sustained Growth Through Search Leadership

75+ Page 1 rankings achieved.
Health & Aesthetics secured first-page visibility for competitive aesthetic treatment searches across Surrey.

11 Position 1 rankings secured.
Top positions for high-value procedures including EndoLift, dermal fillers, and laser treatments.

25% increase in patient enquiries within 12 months.
Consistent growth driven by improved visibility, stronger trust signals, and high-intent traffic.

Paid campaigns delivered cost-efficient enquiries while organic performance strengthened month after month as authority grew.

But traditional search was only part of the opportunity.
Patient research behaviour was evolving further. Increasingly, early-stage questions were being asked directly to AI assistants. And this emerging channel represented the next strategic advantage.

Expanding visibility into AI search

As AI platforms became an increasingly important part of how patients researched aesthetic treatments, an AI search optimisation programme was introduced in September 2025.

The objective was to ensure Health & Aesthetics appeared as an authoritative, medically credible source during early-stage research.

AI optimisation approach

Medical authority signals
Content and structured data highlighted CQC regulation, doctor-led expertise, and evidence-based treatment information.
Treatment-specific content
Detailed guides were developed to align with how patients phrase questions in AI platforms.
Perplexity Pages strategy
Authority pages were created for high-intent aesthetic queries.
Multi-platform monitoring
Visibility was tested and refined across ChatGPT, Perplexity, Claude, and Gemini.

Targeted queries reflected genuine patient concerns.

Premium procedures: Anti-wrinkle injections Surrey, EndoLift treatment, Sofwave skin tightening, Exosome therapy
Emerging treatments: Lemon Bottle fat dissolving, Polynucleotides, Juläine collagen stimulation
Safety-focused searches: What is EndoLift?, Plasma pen effectiveness, Rosacea laser treatment safety

Six months later: 536 sessions from AI platforms and 72 conversions. From no AI presence to measurable acquisition in half a year.

As AI search continues to reshape how patients discover clinics, building visibility early matters. Explore how our AI search optimisation approach helps medically led brands appear where decisions begin.

Performance Across AI Platforms

ChatGPT: Primary AI traffic source

453 sessions – 84.5% of AI traffic
72% engagement rate – Significantly above healthcare benchmarks
67 key events – Consultation enquiries, bookings, and pricing interactions

ChatGPT delivered both scale and quality. Even where citations varied, referral patterns showed sustained recognition driven by early authority signals.

Perplexity: Consistent AI citation source

Consistent monthly citations

78% engagement rate – Highest-quality AI traffic

Perplexity prioritised medically credible sources. Health & Aesthetics’ doctor-led structure and CQC registration aligned perfectly with its citation framework.

How the platforms worked together

Perplexity citations reinforced authority. ChatGPT delivered volume. Together, they created compounding visibility across platforms.

What AI-referred patients researched

AI traffic demonstrated strong commercial intent:

Homepage: 36% conversion rate
EndoLift vs surgical facelift: Treatment comparison research
Skin lightening safety: Due diligence
EndoLift before and after results: Evidence validation

Engagement times confirmed depth of research, not casual browsing.

The Citation Pattern: What Worked for Medical Aesthetics

Treatment-specific queries performed best

AI platforms consistently favoured authoritative, medically grounded content over generic marketing pages.

Health & Aesthetics’ CQC registration, doctor-led model, and evidence-based explanations acted as citation triggers.

Specificity and medical credibility drove visibility.

Multi-Channel Impact: The Strategic Advantage

Health & Aesthetics achieved:

Traditional search authority with 75+ Page 1 rankings
Cost-efficient PPC delivering consistent enquiries
Established AI visibility across four major platforms
25% growth in patient enquiries

Each channel reinforced the others, creating compounding authority and accelerating visibility.

The Takeaway

Health & Aesthetics is now visible wherever patients research aesthetic treatments. Across Google search results and AI-powered answers, the clinic appears at every key decision point.

Prospective patients encounter the clinic throughout their journey. From initial research and safety validation to treatment comparison and consultation booking.

By aligning clinical excellence with modern patient discovery behaviour, Health & Aesthetics has built a fully integrated, future-ready digital presence.

Twenty-four months. Four channels. Sustained growth through authority-led visibility.

When patients look for trusted, doctor-led aesthetic care in Surrey, Health & Aesthetics is now consistently part of the conversation.

Looking to strengthen your visibility across search and AI platforms? Contact us now.