PPC Audit Checklist: What to Review for Better Campaign Performance
A PPC audit helps you spot wasted budget, improve lead quality and keep campaigns aligned with your business goals. Here’s what to review and why it matters.
A PPC audit helps you spot wasted budget, improve lead quality and keep campaigns aligned with your business goals. Here’s what to review and why it matters.
An in-depth, criteria-led guide to the best SEO agencies in London for 2026 — covering SEO, AI search (GEO), local SEO and digital PR. What each agency does best, who they suit, pricing, and how to choose.
UK private healthcare reached £12.4 billion as NHS waiting lists hit record highs. Figment’s Patient Pulse 2025 examines the trends behind this growing market and what they mean for private clinics.
Three in four UK private healthcare websites run on WordPress. Our research explores why the platform isn’t the problem – how it’s configured is what really matters.
Patient Pulse 2025 found 85% of clinic websites have no chat tool and 45% no detectable booking system. Here’s how booking and chat turn website visitors into booked patients.
Our research found just 5.3% of UK private healthcare websites use a CRM. Here’s why that’s costing clinics in new patients, and what to do about it.
UK private healthcare reached £12.4 billion, yet many clinics still rely heavily on word of mouth. Our research explores how patient behaviour is changing and why a stronger digital presence matters.
Our analysis of 3,571 private healthcare websites found that 48% fail Google’s Core Web Vitals assessment. Find out why website performance matters and how clinics can improve it.
Our analysis of more than 4,000 private healthcare websites found that 98.6% aren’t yet prepared for AI-powered search. Learn why it matters and the practical steps clinics can take to improve visibility.
More channels, more choices and changing buyer behaviour are making digital marketing feel a whole lot harder. Steve Grant explores how to build visibility, authority and trust in a changing landscape.
Learn how to approach budget allocation strategically, with practical frameworks for distributing marketing spend across SEO, PPC, content, social, email, web and testing. Make better decisions and improve ROI.
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