Paid Search Campaigns
Smarter campaigns. Real results. Built around your business goals.
How Our London PPC Works.
At Figment, we help businesses grow with Google Ads campaigns that do more than just chase clicks. Whether you’re focused on service enquiries, eCommerce sales or brand visibility, we align your strategy with real business outcomes – not just impressions.
From Performance Max to Google Shopping, we manage every element of your campaign. No jargon, no guesswork – just smart, transparent PPC management from a London agency that’s focused on results.
Why Google Ads Still Work.
With billions of daily searches, Google Ads is still one of the smartest ways to get in front of the right audience at the right time. From attracting new leads to reinforcing your brand, it’s a powerful way to show up when it matters most.
Here’s what a well-structured Google Ads campaign can deliver:
- Qualified leads through precisely targeted search campaigns
- Higher conversion rates with campaigns built around intent
- Greater visibility across paid and organic listings
- Scalable growth, even with tighter budgets
At Figment, we pair proven PPC strategy with ongoing optimisation to keep your campaigns sharp, relevant and working hard for your business.
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Tailored Strategy for Your Business.
Your business is unique. So we never use a generic approach to PPC. We’ll start by getting to know your location, your target audience, and your experience with PPC so far. Then we’ll build a strategy that’s shaped around your goals.
You’ll get a clear, custom plan that includes:
- Smart campaign setup based on your sector
- Performance tracking with easy-to-follow analytics
- PPC campaigns focused on conversionsPractical
- advice on budget split and bidding
We work with businesses across B2C and B2B, from eCommerce and local service providers to specialist sectors like healthcare and property.
Full-Funnel Campaign Coverage
Strong PPC campaigns support every stage of the customer journey. We build strategies that move your audience from awareness to conversion, with a joined-up approach across:
- High-intent search keywords and Google Search Ads
- Visual and video placements through Performance Max
- Targeted Shopping ads to boost product visibility
- Offline conversion tracking (ideal for service-based businesses with in-person appointments)
From first impression to final action, we’ll help you optimise every step.
Smarter Campaign Management
We don’t just launch your campaigns and leave them running. Our hands-on London PPC agency reviews performance every week, making sure your ads stay competitive, effective, and in tune with your market. Here’s how we manage PPC the smart way:
- Ongoing tweaks to campaign objectives
- Regular checks on tracking and landing page performance
- Testing different campaign types to see what drives the best return
- Friendly, collaborative support that fits around your team
Whether you need us to manage the basics or run full-funnel campaigns, we’ll shape our approach around your goals.
High-Impact Content & Conversion-Ready Pages
Behind every great ad is a message that connects. Our creative and content teams work together to craft attention-grabbing copy, engaging video campaigns, and landing pages that turn interest into action. You’ll benefit from:
- Landing pages optimised for conversion, not just design
- Content that speaks directly to your ideal customers
- A clear, consistent message across every platform
- Support for mobile-first creative that meets users where they are
It all comes back to one goal: turning clicks into sales.
Transparent Reporting With Clear Insights
No jargon. No fluff. Just useful data that tells you what’s working – and what’s not. We’ll give you:
- Straightforward monthly reports highlighting key trends
- Insights into performance metrics like cost per conversion, clicks, and impressions
- Full access to your Google Analytics dashboard and Google Merchant Centre
- Clear breakdowns of user behaviour, device usage, and campaign segments
So you’ll always know where your budget’s going – and what you’re getting back.
Built for Growth, Whatever Your Budget.
We know how to make campaigns deliver – even when the budget’s tight. From helping London start-ups get noticed, to scaling multi-location eCommerce brands, we shape strategies around your goals and resources.
Our campaigns are designed to:
- Support long-term partnerships or one-off promotions
- Cut waste with efficient, focused management
- Handle complex accounts with multiple products or services
Your goals shape our recommendations – always.
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The Team Behind Your Success.
At Figment, we believe performance starts with people. Our in-house PPC specialists, analysts and strategists work closely with your team to:
- Track and improve your full conversion funnel
- Create and refine ads that reach the right users
- Identify and resolve conversion roadblocks
- Offer strategic input to support long-term growth
We’re not just another PPC agency in London. We’re your growth partner – focused, proactive, and always invested in your business goals.
Why Businesses Like Yours Choose Figment for PPC in London.
- Proven experience managing campaigns in competitive sectors
- Expertise in identifying and targeting high-intent keywords
- Deep knowledge of Google Ads, Google Analytics and best practice strategies
- Flexible support, from basic management to advanced campaigns
- Transparent communication, with no hidden fees or long-term tie-ins
Whether you’re a local service or a national brand, targeting business or consumer audiences, we’ll help you attract the right clicks, lower your cost per lead, and turn ad spend into revenue.
Some of our lovely clients.
Let’s Build a Better Campaign Together.
Not getting results from your current London PPC agency? Unsure where your ads are falling short? We’re here to help you take back control – and get better outcomes from your budget.
We’ll:
- Audit your current Google PPC advertising setup
- Review Performance Max and campaign types
- Recommend ways to improve conversion paths
- Fine-tune product listings for Google Shopping
- Help you run a more cost-effective, results-focused PPC strategy
Talk to the Team.
We’re a team of London PPC specialists who love what we do – and we’re ready to help. Let’s have a quick chat to explore how we can improve your results and get you more leads for less money.
