The London Orthotic Consultancy

With 739 visits from AI-powered search platforms in just six months, The London Orthotic Consultancy has established a strong presence across emerging search channels. The result is greater visibility for specialist orthotic services, helping more patients discover expert treatment for scoliosis, pectus conditions and other musculoskeletal concerns.

Services Provided

Sessions from AI platforms in just 6 months (from zero)

AI platforms citing LOC (ChatGPT, Perplexity, Claude, Gemini)

Priority queries with visibility (Expanded over 6 months)

0 +

Engagement rate from AI traffic (vs. 43% industry average)

0 %

The challenge: Improving visibility in AI-powered search

The London Orthotic Consultancy already had strong visibility in Google for many of its specialist services.

The opportunity was to increase its presence across AI-powered search platforms, where more patients are beginning to research conditions such as scoliosis, pectus carinatum and reciprocating gait orthoses.

At the start of the campaign, The London Orthotic Consultancy was receiving no traffic from these platforms.

For a specialist healthcare provider, improving visibility in emerging search channels represented an important opportunity to reach more patients seeking expert treatment.

What we did

Team Figment implemented a targeted strategy to improve The London Orthotic Consultancy’s visibility across AI-powered search platforms.

The campaign included:

Schema markup to help search engines and AI platforms understand the clinic’s services and expertise
Content structured to answer the types of questions patients ask when researching specialist treatments
Ongoing monitoring across ChatGPT, Perplexity, Claude and Gemini
A focus on high-value search queries related to specific orthotic conditions and treatments

The campaign was refined over time based on testing and performance data.

The results: Growing visibility across AI-powered search

In the first six months of the campaign, The London Orthotic Consultancy received 739 visits from AI-powered search platforms.

Most of this traffic came from ChatGPT, with additional visits from Perplexity and Gemini.

Engagement levels were strong, with visitors spending meaningful time exploring treatment pages and researching specific conditions.

The campaign also increased The London Orthotic Consultancy’s visibility for more than 15 priority search queries across multiple AI platforms.

Together, these results helped establish the clinic as a trusted source of specialist orthotic information in emerging search channels.

What the traffic revealed

Visitors arriving from AI-powered search platforms were landing on highly specific treatment pages, including scoliosis bracing, pectus carinatum treatment and reciprocating gait orthoses.

This indicates that patients were finding The London Orthotic Consultancy while researching particular conditions and exploring specialist treatment options.

Engagement levels were strong, suggesting that visitors were spending time reading content and considering the clinic’s services.

Why this matters

The campaign created a new source of highly relevant traffic from AI-powered search platforms.

Patients researching specialist orthotic conditions were able to discover The London Orthotic Consultancy through ChatGPT, Perplexity and other emerging search tools.

This visibility complemented the clinic’s existing Google performance, helping it reach potential patients through additional channels as search behaviour continues to evolve.

By establishing an early presence in AI-powered search, The London Orthotic Consultancy is well positioned to benefit as these platforms become a more important part of the patient research journey.

The Outcome

From zero AI visibility to a valuable new source of patient enquiries.

The London Orthotic Consultancy is now appearing across leading AI-powered search platforms, helping more patients discover specialist orthotic treatment when researching complex conditions online.