Helping Expert-Led Businesses Be the Answer.
In today’s crowded digital world, even the best experts can get missed. This video explores what drives visibility — and why it matters for businesses built on expertise..
Trusted by 300+ leading expert-led companies.


Expert-led, AI-powered. Getting expertise found, trusted and chosen.
Have you ever wondered how some businesses manage to stand out so clearly online, while others struggle to be seen? That question has driven our family-run agency since the start.
Our journey began in 2006, when the digital world was quieter and less competitive. But as the online space grew busier, we noticed something important. Brilliant experts were getting lost in the noise.
It became clear that the real challenge wasn’t building beautiful websites. It was helping people find the expertise behind them. So we focused on connecting the dots and making it easier for the right clients to discover the right businesses at the right moment.
Today, with AI reshaping how people search, that purpose matters more than ever. That’s why we’re on a mission to help expert-led businesses get found, trusted and chosen by the people who need them most.
You bring the expertise. We help you turn it into visibility, credibility and consistent growth.
Our Values.
Integrity
Simplicity
Vitality
Say hello to the experts behind your success.
Steven Grant
Steve is an award-winning agency founder, strategic adviser and respected speaker with over 20 years’ commercial experience. At Figment, he’s guided hundreds of brands through digital transformation, balancing cutting-edge technology with a human-first approach.
A first-class Brunel graduate, Steve began his career with Apple before leading digital innovation at MirriAd, Foreign Currency Direct and the British Fertility Society. A well-being advocate, jazz pianist and proud family man, he brings emotional intelligence and commercial insight to every partnership.
Emma Grant
Emma is Figment’s Co-Director and strategic lead, with over a decade’s experience driving innovation and research-led growth. A Newcastle University Marketing & Management graduate, she shapes Figment’s approach to AI and emerging technologies, ensuring the agency and its clients stay ahead of change. Originally from Cheshire, Emma brings creativity and dedication to everything she does, balancing her love of art, music and travel with strong family values and genuine care for client success.
Michael Austin
Michael has a wealth of experience in e-learning, web design and development, server management and full stack development, all of which play a vital role in maximising the success of our clients’ projects.
His excellent problem-solving skills mean Michael will always come up with the perfect solution to ensure a smooth-running website that gets results. Also on the subject of problem-solving, Michael is our support ticket action man, resolving everyday technical issues swiftly so that our clients’ websites can keep on pulling in maximum sales.
After office hours, Michael will either be tending to his garden, or taking in a live music gig.
Anneka Rubin
As Client Success Manager, Anneka brings over 15 years’ marketing experience helping brands build lasting partnerships rooted in trust, clarity and results. At Figment, she is the driving force behind client relationships, ensuring every business she works with feels supported at every stage of their digital journey. Her background includes roles at Microsoft, L’Oréal, KP Snacks and Lindt. A Figment client twice over, she knows first-hand what it means to trust an agency with your brand — and what real results look like. A nature lover and devoted owner of a rescue Greyhound, Anneka combines empathy, commercial depth and a genuine passion for people in everything she does.
Sunny Patel
Sunny is Figment’s AI Search Growth Manager, with over 15 years’ hands-on experience and a reputation for living and breathing SEO. With a digital agency and B2B lead-generation background, he blends deep technical knowledge with commercial insight to create search strategies that drive genuine business growth. His research-led approach helps clients stay ahead in a fast-moving, AI-powered search landscape. A devoted dad, keen cook and lifelong film fanatic, he brings enthusiasm and insight to every client partnership.
Zach Argyle
Zach’s expertise in marketing and business management has been in demand across an array of industry sectors, and has spanned a host of countries worldwide.
Dedicated to making sure clients get the most out of their SEO, Zach has a knack of making sure campaigns are perfectly shaped with direction and purpose, so they never fail to meet those all-important goals.
Intuitive by nature, Zach has a genuine desire to see a business succeed. His ability to put himself in the client’s shoes is one of his greatest assets, providing valuable insight into the wants and needs of the target audience.
When he’s not strategy planning, Zach likes to escape into the great outdoors where you’ll find him hiking or biking, camping or scaling peaks. A prime candidate for the wanderlust of the year award, he rarely sits still, although his 1970s camping trailer rebuild project,‘Purpleberry’, may keep him grounded for a while yet.
Boh Tjarks
Boh has been working in digital media for almost 20 years. He pursues a simple goal: to maximise return on investment. This he achieves by closely managing each step of the customer acquisition journey, using his experience and expertise to fine tune campaigns so they are optimised for long term success.
As a pay-per-click specialist with in-depth knowledge of SEO, Boh combines powerful skills to get the most out of all types of online advertising campaigns. Always the optimist, Boh shares the Figment value of building long-lasting client relationships. His realistic outlook and honest approach are appreciated by clients.
Outside of work, Boh is a competitive rower. He’s a keen saxophone player and pianist too.
Sarah McInerney
Sarah has almost three decades of experience in crafting compelling, engaging content specifically designed to boost sales and enhance brand loyalty. She’s also an expert in developing unique tone of voice that helps brands connect with their audiences.
Her marketing and client service background has given Sarah a natural understanding of how to write content that makes readers take action. Whether it’s signing up to a mailing list, making an enquiry or donation or clicking the buy button, Sarah knows precisely how to convert with words.
Pen down, Sarah is a proud member of the Essex Wildlife Trust and spends most of her free time enjoying inspiring walks through her local woodland and nature reserves, admiring everything that flaps, flutters and flowers.
Why choose Figment?
At Figment we help expert-led businesses be the answer everywhere their clients search. Here’s what sets us apart:
Expert-led strategy
Liaise directly with subject-matter experts who tailor your marketing strategy for optimal results.
Simple, stress-free growth
We cut through confusion, making digital marketing easier to understand and manage, so you can focus on what you do best.
Human-first approach
We embrace AI and change, but never lose sight of people. Our holistic approach keeps your clients’ needs at the heart of everything.
Proven track record
Since 2006 we’ve helped 300+ businesses secure steady, sustained streams of the right clients. Our testimonials speak for themselves.
Service guarantee
Enjoy responsive support and peace of mind with our service promise, giving you time back to focus on what matters.