Project Overview

Established in 1921, Horrocks & Boyd are local eye care and eye wear experts. Their website had fallen out-of-date and was tricky to use on smartphones. Figment set to work on modernising the brand whilst retaining a heritage feel. The result? A beautiful, mobile-friendly website powered by WordPress and perfectly optimised for local search.

Services Provided

  • Branding
  • Content Management System
  • Hosting & Maintenance
  • Local SEO
  • Web Design & Development

Rebranding & New Colour Palette.

Heritage. A word that held a strong focus during this phase. And whilst modern eye-for-design is part of the Figment approach, a sense of tradition was imperative. The new Horrocks & Boyd logo not only achieves this – with an original colour scheme and typeface – but provides a brand identity worthy of a company with such an outstanding reputation.

Love At First Sight. And Second.

Consistency is key. That’s why the fresh colour palette in Horrocks & Boyd’s new branding was utilised throughout the website design. The website itself keeps authenticity with a clinically clean style. Smooth retina-optimised graphics, custom-designed icons and a fast-loading navigation mean the site is a joy to use for customers of all ages.

Clear First Steps – a Better User Experience.

User experience is at the very heart of Figment’s design process. Having consulted with Horrocks and Boyd, Figment produced a truly accessible booking form that works perfectly across all devices. The impact? Increased website bookings and happy customers. Now that’s vision.

The team at Figment have produced a great new website for our business. Steve, Emma and the team have been a pleasure to deal with. The job was completed on time and on budget. We had a number of queries during the development process and the response was always prompt and helpful.

– Lyndon Ferguson, Clinical Director and Optometrist // Horrocks and Boyd

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