Project Overview

Surrey Hills Garden Buildings is a family-run, long-established specialist in garden buildings. With a local physical presence, the business had long relied on traditional advertising and word of mouth to generate sales. Turning to Google search as an alternative to increase leads, the company asked Figment for help to boost its online visibility.

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Services Provided

  • eCommerce
  • Local SEO
  • Managed SEO Campaign
  • SEO Web Design & Build
  • Website Care & Hosting

Planting the Seeds of Success with an SEO Friendly Website, and a Strategy Designed to Sell the Dream

When Surrey Hills Garden Buildings approached us, their objectives were two-fold. Firstly, they wanted to increase footfall at their garden building site. Secondly, there was a desire to raise awareness of their business online. But having only ever advertised offline, it was going to be a case of starting from scratch.

Initially aiming for local leads from Surrey and surrounding counties, and then branching out further, the goal was to market their premium product by selling the lifestyle. Having relaunched with a new company name, the business was in need of a fresh website. The website would need to appeal to an affluent demographic, whilst ticking every box for search engine success, including fast page load speeds and a streamlined user experience for Core Web Vitals.

Website built, optimised and ready to go, it was time to get started on our SEO strategy. On-page optimisation ensured all the crucial background cogs such as keywords, meta tags and code were well-oiled. Off-page, we set to work building backlinks and citations to boost site authority with Google.

Because we were selling the lifestyle, content would always play a pivotal role. So we devised a strategy combining regular blogs to set the scene and give readers a taste of living the dream, and location landing pages to demonstrate to Google that the business held influence in its target areas, and to drive qualified leads with high conversion rates.

Building Online Visibility, With a Big Boost to Rankings

With all the right ingredients and a solid foundation, SEO results tend to be stronger. And for Surrey Hills Garden Buildings, that was certainly the case. Now, with 37 Google Page 1 rankings and an improvement in Google places of 3,449, the objective of being found online has finally been realised.

More Enquiries + More Footfall + Boosted Sales
= Marked Business Growth

The new-found online visibility now being enjoyed by Surrey Hills Garden Buildings has led to a constant stream of new customers to its showroom. Customer reach has extended beyond the local area, and the business is now benefiting from marked business growth as a result. To the tune of 71%, year on year.

Local SEO, for Local Leads.

Targeting SEO from every angle is what led to such a great level of success for Surrey Hills. And with local leads important, it stood to reason that optimising for the Google Map Pack was a vital element of our strategy.

93% of Google searches display the Google Map Pack in the number 1 position. It’s precisely why Surrey Hills needed to make it to the top of the Pack.

So we devised a local optimisation strategy, starting with enhancing the company’s Google My Business listing. Then we made tactical changes to the website, and set to work building 200+ relevant local citations. A citation cleanup hoovered up any inconsistent listings across the web. Consistent listings are vital for local SEO as they build trust and authority which in turn boosts visibility.

The result of our efforts was top 3 results in the Map Pack for all six of the company’s target keywords. This led to excellent visibility for local and ‘near me’ searches in Surrey and the surrounding areas, all in less than three months.

Now it’s a breeze for new customers to find Surrey Hills, learn more about their products, visit their local showroom, and make a purchase.

“Steve, Emma and the team at Figment have been brilliant in firstly, explaining what SEO could do for us and secondly implementing it with almost instant success. Great company delivering great results!”

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– Shaun O’Neill // Surrey Hills Garden Buildings

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