SEO for Professional Services Firms

Ready to cement your professional services firm as a leading authority with enquiry-boosting Google top spots? Figment is ready to support you all the way and beyond, with award-winning SEO that’s made us the trusted choice in the regulated sector.

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Time to get found online? Time for professionally-tailored SEO expertise.

An effective SEO strategy that gets you found online is more vital than ever in professional services. A tailored campaign that’s built around your specific offering and target audience will get you in front of enough new clients to keep your enquiries flowing continuously. It’s crucial though that your SEO strategy works hand in hand with your regulated sector responsibilities.

Choose Figment and you’ll benefit from in-depth experience in SEO for professional services such as law firms, financial planners, accountants and insurance brokers. We’ve built a proven track record of success over the years, getting professional firms ranked at the top of Google, and cementing their reputations as leading authorities in the process.

Planning for your success. Our ultimate goal.

There’s a distinct difference between SEO for professional services and SEO for other sectors. Data protection. Compliance. Authority. Reputation. Client relationship building. All doubly important, and all factors we build in to our SEO strategies for professional firms.

A strong online presence is a must to get your services seen in an increasingly competitive market. Because of this, SEO is fast becoming the top marketing strategy for successful professional services firms.

Tailored strategies. All part of the service.

When it comes to SEO for professional services firms, a crucial part of our planning strategy involves getting to know your firm. In-depth. Your goals, your target client types and what’s important to the people searching for your services are our priorities.

We know it’s critical to keep leads rolling in, because many of your services will be short term or seasonal. We also know it’s vital for you to build relationships, for that lasting, ongoing business that brings richer rewards. To deliver the key content people are searching for, just the way they need it. And to protect your reputation with proactive SEO that maintains positive online visibility. It’s all part of the service when you choose Figment for professional services SEO.

Why use Figment as your SEO consultant?

  • Proven Results

    Proven Results

    A host of number 1 spots secured on Google for numerous competitive keywords AND continued traffic growth month on month, year on year.

  • Unique Blend of Skills

    Unique Blend of Skills

    Blending marketing, creative and technical skills with business knowhow helps us maximise results, so you get the very best for your budget.

  • Proven SEO Process

    Proven SEO Process

    Our results-driven process helps us achieve outstanding SEO results. Plus you get to see precisely what we’ll be doing for you, and when.

  • Best Practice SEO

    Best Practice SEO

    Wave goodbye to spammy SEO. Everything we do complies with Google best practice for the best possible rankings and least likelihood of penalties.

  • Clear Reporting

    Clear Reporting

    Each month you'll receive tailored reports and updates on your KPIs so you can clearly see how well your SEO campaign is progressing.

  • KPI Dashboard

    KPI Dashboard

    Our easy-view dashboard keeps all your key data in one place, so you can monitor your campaign progress and SEO results in real time.

The right blend of expertise to bring your goals closer.

Your goal is to be found online. To be seen as an authority in your field, with a top reputation. Our strategy is to tailor-make a comprehensive online presence for your professional services brand, using legitimate, proven tactics. One that sees new clients bypass your competitors and go straight to you. And you can be confident that we have just the right blend of expertise and experience across content marketing, web development and SEO for professional services to make that happen.

What Our Clients Say

  • Helen Austin
    Voiceover / Presenter / Actress
  • Zed Juneja
    ZedcarZ
  • Jake Cooke
    The Neuro-Muscular Clinic
  • Daniel Burman
    Elegant Bedrooms
  • Barry Bros Security

    Barry Bros Security

    100% growth in web traffic. Visitor numbers continuously rising. Google Page 1 for 55 competitive keywords. Here’s how we’ve kept this London security expert on top for more than five years.

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  • Surrey Hills Garden Buildings

    Surrey Hills Garden Buildings

    37 Page 1 Google rankings. A 71% increase in sales. Surrey Hills Garden Buildings is now enjoying more quality leads than ever before, all thanks to Figment’s managed SEO strategy.

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Speak to us about SEO for professional services firms

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  • Jake Cooke
    “Figment Agency have been professional and efficient. They took the time to learn about my business, perform a thorough assessment and explain exactly what they would do to make improvements. Communication has been clear and quick throughout. We've seen a very quick increase in the amount of traffic on our website and its SEO positioning on Google. I'm delighted with their work and happy to recommend them to others!”
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    ZedcarZ
    “Figment have done an absolutely fantastic job of re-branding my business. They have redesigned the website and wow it looks absolutely fantastic and professional. They treated my project as if it was their own business they were trying to redesign. They have just started the SEO project and have already proved worthy of the investment. Many thanks to the whole team – keep up the great work!”
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  • Sally Holley
    Sallyann Holley
    From the initial talks and planning right through to them delivering the product they were brilliant. We have found the team to be professional, dedicated, methodical and very supportive. We have built up an amazing rapport with these guys and would like to think that we can call them friends. If you are thinking of updating your website or need advice on your SEO's, Figment are your guys.
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    Karim Elkary
    “An absolute pleasure to work with. As someone who is very tech UN-savvy, I was very apprehensive about setting up a new website. Steve and his team were brilliant from start to finish, taking the time to talk me through it and produce a great website from scratch. I also found their service excellent value for the time and effort they put it. I would highly recommend Figment Agency for any web design / management.”
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  • Brian Woulfe
    “A special thank you to Figment for turning things around on my SEO Journey! After a terrible initial journey the new results are amazing and in the last few weeks we’ve had a number of calls and emails with enquires for very large projects, all of which look to be moving forward!”
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    Vizzbook
    We approached Figment as we had an important issue to resolve in that we needed to have clear and concise evidence on how the content we were providing to our customers through a widget on their sites was going to be assessed from an SEO perspective. The report we got back was indeed clear and concise and enabled us to be confident in our sales pitches to prospective clients.
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Frequently Asked Questions

  • How does SEO for professional services firms work?

    We split SEO into two main areas. Firstly, on-page SEO which deals with relevancy. Our work here involves focusing on the things that matter to Google, like page loading speed, the format of your website code and the quality of your content. The other area is off-page SEO, which is all about trust and site authority. This is hugely important for professional services websites, and something we have particular expertise in.

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  • SEO vs paid advertising, what’s best?

    When you pay to put ads online, every time someone clicks on the ad and lands on your website, you have to pay (‘pay per click’). With organic SEO however, there is no charge whenever someone clicks on a link they find in the search results. The fact is, people are more inclined to click on and trust organic listings than they are adverts, which is why investing in a long term SEO strategy for your professional services firm is more likely to deliver a better ROI.

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  • How long before I get to see results from the SEO work?

    You’ll need to be prepared to look at your SEO as a medium to long term strategy, but many of our professional services clients start seeing initial results in the first few months.

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  • Why does my professional services firm need SEO?

    Competition for clients in the professional services sectors is on the rise, with more and more firms typically targeting consumers directly rather than acquiring through traditional referrals or panels. And consumers are of course using the internet to find suitable service providers, reviews and answers to the questions they have. A visible online presence is vital if you are going to stand out in a significant crowd of competitors.

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  • What professional services have you carried out SEO for?

    We have worked with many professional services firms, including solicitors, financial planners, chartered surveyors and commercial property agents. Our professional services portfolio is growing all the time as our reputation and track record of success are shared by word of mouth.

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  • How much does SEO for professional services cost?

    Prices for our professional services SEO campaigns range from £500 to £4K per month. As a guide, a 20-hour campaign based on 50 keywords with weekly blogs, technical SEO, manual outreach and management usually comes in at £2,000 plus VAT per month. You are welcome to contact us for a tailored quotation.

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  • What keywords will you choose for my professional services SEO campaign?

    Our research will reveal which keywords are best to drive qualified traffic to your professional services website. We’ll look into what people search for within your sector and check search volumes, keyword difficulty in terms of competition, and the potential click through rate you might achieve. It’s all fairly scientific, but once we’re done we’ll be able to provide you with a well-researched set of keywords that are focused on meeting your business goals.

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  • What’s included in SEO for professional services?

    We offer a range of SEO packages which will be tailored to your specific business goals and priorities, all of which will be ascertained before we get started. What’s included in your package will vary depending on the level you choose, but all packages include at least 25 tracked keywords, one or more focus areas, 16+ campaign hours, upwards of two blogs or landing pages, your own dedicated customer success manager, and a KPI dashboard where you can view all your current SEO campaign results.

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