Shopify SEO

Looking to give your Shopify store traffic a serious boost? To thrash the competition and maximise sales? Make an impact with a specialised Shopify SEO strategy from Figment, proven experts in optimising Shopify stores for success.

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A Shopify store at #1 in the search results gets almost twice as much traffic as one that ranks in second position.

So, if you want the lion’s share of online traffic, you’re going to need a specialised Shopify SEO strategy. One that’s tailored to your products, and your audience. Shopify is a powerful ecommerce platform. But if you’re looking to secure that #1 spot in search, optimisation is key.

At Figment, we’ve been driving online store traffic for over 15 years. Our proven Shopify SEO expertise has seen significant increases in organic traffic, and huge uplifts in page 1 rankings. So, if you’re looking for a Shopify SEO agency, look no further than Figment.

Outrank the competition with help from our Shopify SEO experts

Shopify has some useful built-in tools to help search performance. But it can also create SEO issues too, like duplicate content, and unnecessary speed-draining background apps. Dealing with these issues, and optimising other areas, all form part of our expert Shopify SEO strategy.

Our goal is to get your Shopify online store ranking above the competition. That way, you’ll get more visitors, which ultimately means more sales. So we’ll be right on the case when it comes to removing damaging duplicate product or collections pages. Hot on the trail of slow loading pages. And bang on the money with improving user experience.

The knowhow you need for Shopify SEO success

Shopify website optimisation calls for a variety of specialised tactics. A great user experience will always play a crucial role in any SEO campaign, and it’s even more crucial with Ecommerce and Shopify.

Optimising the structure of your site and your Shopify products pages to ensure a smooth shopping experience is something we’ll always prioritise. And it has a double benefit, because the simpler the site structure, the easier it is for search engines to crawl the site and rank your products.

A great user experience also relies on fast-loading products and pages. So we’ll be in hot pursuit for over-sized image and video content, optimising so there are no hold-ups. Google uses page loading speed as a ranking signal too, so the faster your Shopify products and pages load, the better.

Your go-to Shopify SEO company

We may be using advanced SchemaPlus for Shopify to help your online store rank better in Google, with attention-grabbing rich snippets and trust-inspiring review stars. We could be building rich links into to your store. Using a content marketing strategy to enhance authority and expand brand awareness. Or optimising specific products or categories to boost conversion rates.

This is just a tiny snapshot of the tactics that make up our tailored Shopify SEO strategies. Strategies that continue to see exceptional success

Speak to us about Shopify SEO

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Our Shopify SEO success stories

Just five months into our Shopify SEO campaign, Official Hoverboard saw a 40% increase in organic traffic, together with 26 top 3 rankings and a 33% increase in page 1 rankings, up from 48 to 64.

As well as an exciting 100% increase in sales, following their tailored Shopify optimisation strategy, Tattooed Now! was reaping the benefits of a whopping 62% increase in organic traffic compared to the previous year, as well as 147 top 3 rankings, and 210 page 1 rankings.

Why choose Figment as your Shopify SEO agency?

  • Proven Results

    Proven Results

    A host of number 1 spots secured on Google for numerous competitive keywords AND continued traffic growth month on month, year on year.

  • Unique Blend of Skills

    Unique Blend of Skills

    Blending marketing, creative and technical skills with business knowhow helps us maximise results, so you get the very best for your budget.

  • Proven SEO Process

    Proven SEO Process

    Our results-driven process helps us achieve outstanding SEO results. Plus you get to see precisely what we’ll be doing for you, and when.

  • Best Practice SEO

    Best Practice SEO

    Wave goodbye to spammy SEO. Everything we do complies with Google best practice for the best possible rankings and least likelihood of penalties.

  • Clear Reporting

    Clear Reporting

    Each month you'll receive tailored reports and updates on your KPIs so you can clearly see how well your SEO campaign is progressing.

  • KPI Dashboard

    KPI Dashboard

    Our easy-view dashboard keeps all your key data in one place, so you can monitor your campaign progress and SEO results in real time.

What Our Clients Say

  • John Menicou
    PC Docs
  • Video Testimonial
    Lyndon Ferguson
    Horrocks & Boyd
  • Daniel Lewis
    Medical Physician
  • Jake Cooke
    The Neuro-Muscular Clinic
  • Official Hoverboard

    Official Hoverboard

    36% more organic traffic. 80 Page One Google Rankings. Online store conversions up by 82%. Here’s how we helped the UK’s #1 hoverboard retailer grab the lion’s share of online sales, sending them gliding above some of the UK’s strongest competitors in the industry.

    View Case Study

  • TattooedNow!


    Organic traffic boosted by 72%. Sales up by 5576%. Here’s how we took an Emmy Award winning makeup designer’s under-performing Shopify ecommerce site, and turned things around in just a matter of months.

    View Case Study

  • Nick Chuter
    “The results were remarkable! Thanks to their diligent work, my website's organic traffic skyrocketed, leading to a significant increase in conversions and revenue. Their meticulous keyword research and optimization techniques truly optimized my website's visibility on search engines. I wholeheartedly recommend this SEO provider to anyone looking to boost their online presence and drive tangible results. With their expertise and commitment to success, they have undoubtedly earned my trust and respect. I'm grateful for their exceptional services and look forward to continuing our fruitful partnership in the future.”
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    Jane Stewart
    From the outset Steve and the team have shown initiative, enthusiasm and expertise. They have produced a site which is fresh and modern and importantly a flexible tool that we can control directly allowing much greater involvement with our membership. The ongoing support has been both professional and personal. It has been a learning experience for us all but moreover a lot of fun!
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  • Darya
    Darya Kolas
    “We have been with Figment for over a year and love them! We now have a different problem - too much new business!”
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    James Wilson
    We asked Figment to re-design and develop our eCommerce website. As a start up this was a considerable investment but has proved one of our best business decisions so far. Since working with Figment our business has grown by over 300% and we’re growing each month. We enjoy our partnership especially the professional support and consultations with the team.
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  • Rachael Wellby
    “Reliable, expert service. Steve and the team took the time to understand our business and deliver a service that's right for us.”
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  • John
    John Menicou
    Before taking on Figment Agency as my SEO partner, I’d used a number of agencies over several years with mixed results. I was really apprehensive with taking on a new agency, so much so that I interviewed ten different companies to make sure I got it right! Figment’s attention to detail, straight up attitude, and efforts in pitching ideas won the day. The team have been incredible ever since and proven to be the right decision. They have delivered consistently on their promise and I’ve seen the quality of leads generated to be consistent with our initial scope. Steve, Emma and the team have been a great choice and come highly recommended. If you want an agency that will be honest with you from the start with no surprises or excuses then Figment should be your choice too!
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Frequently Asked Questions

  • What’s included in your Shopify SEO service?

    This is specialised SEO for Shopify websites. Campaigns are fully tailored, and may include product Schema Markup to promote rich, user-friendly results, vital keyword research, keyword mapping to every page of your Shopify store site for enhanced search relevancy, URL optimisation, technical SEO, content marketing and link building. It all starts with the creation of a solid SEO roadmap, critical to getting the results you need.

    You are welcome to choose from our range of SEO packages which will be tailored to your individual business goals and priorities. All packages include at least 25 tracked keywords, one or more focus areas, 16+ campaign hours, upwards of two blogs or landing pages, your own dedicated SEO growth manager, and a KPI dashboard where you can view all your Shopify SEO campaign results in real time.

  • How much does your Shopify SEO service cost?

    Prices for our Shopify SEO campaigns range from £500 to £4K per month. As a guide, a 20-hour campaign based on 50 keywords with weekly blogs, technical SEO, manual outreach and management will usually be priced at £2,000 plus VAT per month. You are welcome to contact us for a bespoke quotation.

  • Should I be using Shopify Collections?

    Shopify Collections are a great way to enhance the user experience, whilst improving SEO results. By gathering together products that aren’t usually hosted in the same place, the amount of time it takes for shoppers to find them is reduced.

    Shoppers are impressed with the more streamlined experience, whilst search engines gain a clearer understanding of how your online store is ordered, and how products relate to each other. All of this indicates the relevance of your website and its overall strength, which can in turn boost your rankings.

    We will implement Shopify Collections as part of your Shopify SEO campaign.

  • Will you research target keywords as part of my Shopify SEO campaign?

    Yes, keyword research forms a vital part of our work as Shopify SEO experts. Keywords are the lifeblood of any SEO campaign, including ecommerce campaigns. Our work involves taking time to understand what your target audience is looking for at the various phases of their journey. This allows us to target the keywords to reach them with the right information at the right time, whether they are seeking answers to questions, looking for buyer information, or ready to buy.

    Once we’ve settled on the keywords, we’ll work on optimising your Shopify product pages and meta data.

  • Can I do my own Shopify SEO?

    Shopify comes complete with a range SEO-friendly features, as well as a variety of themes that allow online sellers to create appealing storefronts. However, it also comes with known issues that need troubleshooting so that they don’t hinder SEO, such as duplicate content. And the theme templates require coding knowledge in order to draw benefit from all the features. This includes the vital updating of meta tags, page titles and page descriptions.

    So, without this knowledge, it can be challenging to get your Shopify store to reach its full potential. Which is precisely why it can be beneficial to use the services of a Shopify SEO agency.

  • Why does my online store need Shopify SEO?

    Without specialised SEO, your Shopify online store won’t be fully optimised and could therefore miss out to competitors who ARE investing in the services of a Shopify SEO company.

SEO results made simple

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