SEO for Financial Services
Looking for a professional approach to Google success? An SEO strategy designed to make you stand out in the highly competitive financial services market? With a proven track record in specialist SEO for financial services firms, you can trust Figment to net you a top return on investment, and a constant flow of new client enquiries.
Taking charge of your online success with done-for-you SEO.
As an expert in your field, you’ve worked tirelessly to get to where you are in your profession. But if your financial services firm doesn’t have maximum online visibility, you could be missing out on clients that could land you valuable long term business. With almost two thirds of web traffic clicking through the top three Google results, it’s crucial you’re showing up in local search for your specialist areas of expertise. That’s where Figment comes in.
At Figment, we understand your time is at a premium. That it’s best spent serving clients, and staying compliant. It’s precisely why we offer done-for-you SEO for financial services companies. As your fully accountable SEO partners, we’ll put our in-depth knowledge to work. Taking charge of your online success, whilst you take care of your clients’ financial futures, safe in the knowledge that our GDPR regulated and audited agency is working in line with your FSA and data protection responsibilities.
The SEO transparency you need, for complete reassurance.
Knowing precisely what your SEO agency is doing for you, and why they’re doing it, provides much-needed reassurance. And when you can view all your current financial services SEO campaign results in real time courtesy of your very own KPI dashboard, your peace of mind is further sealed.
Since 2006, we’ve been supporting the online success of financial services professionals with award-winning strategies that get results. So whether your expertise lies in banking, accounting, bookkeeping, wealth management, insurance, pensions, investment, financial planning, tax consulting or foreign exchange, or anywhere else in the sector, you can rely on an SEO service that goes above and beyond to exceed your expectations.
Building your online reputation through Expertise, Authority and Trust.
When it comes to SEO for financial services firms, a vital part of our planning strategy involves taking time to understand your goals, your target clients and their personas, and the individual selling points that set you apart in your industry.
One of our key focuses is building your reputation online. It’s all about demonstrating Expertise, Authority and Trust (E-A-T). Google uses E-A-T to assess website content quality and relevancy, especially in trusted sectors like financial services. It’s something we work hard to establish, because the more you can demonstrate E-A-T, the more Google will rate your site. Which means enhanced online visibility, and more client enquiries.
Why choose Figment for financial services SEO?
Unique Blend of Skills
Proven SEO Process
Best Practice SEO
A host of number 1 spots secured on Google for numerous competitive keywords AND continued traffic growth month on month, year on year.
Unique Blend of Skills
Blending marketing, creative and technical skills with business knowhow helps us maximise results, so you get the very best for your budget.
Proven SEO Process
Our results-driven process helps us achieve outstanding SEO results. Plus you get to see precisely what we’ll be doing for you, and when.
Best Practice SEO
Wave goodbye to spammy SEO. Everything we do complies with Google best practice for the best possible rankings and least likelihood of penalties.
Each month you'll receive tailored reports and updates on your KPIs so you can clearly see how well your SEO campaign is progressing.
Our easy-view dashboard keeps all your key data in one place, so you can monitor your campaign progress and SEO results in real time.
What Our Clients Say
- Lyndon FergusonHorrocks & Boyd
- Shaun O'NeillSurrey Hills Garden Buildings
- Steven LaiSuper Developments
- Daniel LewisMedical Physician
Barry Bros Security
100% growth in web traffic. Visitor numbers continuously rising. Google Page 1 for 55 competitive keywords. Here’s how we’ve kept this London security expert on top for more than five years.
Surrey Hills Garden Buildings
Top 3 Google rankings. 71% increase in sales. Surrey Hills are now getting more quality leads than ever before. And it’s all thanks to Figment’s Local SEO strategy.
The goal for office furniture specialists Tag Office was to reduce paid ad spend. A website revamp for improved user experience, combined with an SEO strategy focused on achieving organic leads, and it was mission accomplished!
Speak to us about SEO for financial services firms
- Leon Almashan“Our new bespoke website looks great, incredible work! We have a beautiful website that effectively works by bringing real business. Figment helped with SEO & our new clients have told me they chose our company ahead of competition as we look more professional. Without a shadow of a doubt, Figment is highly recommended every time.”
- Josh Mitchell“Easy to work with company, helped us understand organic SEO and helped build our rankings for a large number of search terms.”
- Rebecca Dear“My contact with Figment has mostly been with their client support function and I would highly recommend them. They respond to queries quickly and efficiently, and they offer a range of solutions while advising what they think would be best for you so that you can make an informed choice.”
- Daniel Burman“Amazing service as usual from the figment team, very pleased with the attention to detail and the finished product was just as we expected. We would recommend to anyone, thanks again.”
- James Wilson“We asked Figment to re-design and develop our eCommerce website. As a start up this was a considerable investment but has proved one of our best business decisions so far. Since working with Figment our business has grown by over 300% and we’re growing each month. We enjoy our partnership especially the professional support and consultations with the team.”
- Mark Robson“Detailed industry knowledge gained from years of experience, Figment provided exactly the sort of advice I was looking for. Bang up to date with all the latest technology and Google search trends, I can't recommend them enough. Thanks guys.”
Frequently Asked Questions
We split SEO into two main areas. Firstly, on-page SEO, which deals with relevancy. Our work here involves focusing on the things that matter to Google, like page loading speed, the format of your website code and the quality of your content. The other area is off-page SEO, which is all about trust and site authority. This is hugely important for financial services websites, and something in which we have developed specialist expertise over the past 15 years.
When you pay to put ads online, every time someone clicks on the ad and lands on your website, you have to pay (‘pay per click’). With organic SEO however, there is no charge whenever someone clicks on a link they find in the search results. The fact is, people are more inclined to click on and trust organic listings than they are adverts, which is why investing in a long term SEO strategy for your financial services firm is more likely to deliver a better return on investment.
You’ll need to be prepared to look at your financial services SEO as a medium to long term strategy, but many of our clients in this sector begin to see initial results in the first few months.
Competition for clients in the financial services sector is growing rapidly, as firms are increasingly targeting directly rather than acquiring through professional referrals. Plus consumers are turning to the internet more and more to check online reviews and expertise. A visible online presence is crucial if you are going to stand out in a growing crowd of competitors.
Prices for our financial services SEO campaigns range from £500 to £4K per month. As a guide, a 20-hour campaign based on 50 keywords with weekly blogs, technical SEO, manual outreach and management would usually require an investment of around £2,000 plus VAT per month. You are welcome to contact us for a customised quotation.
Our research will reveal which keywords are best to drive qualified traffic to your financial services website. We’ll look into what people search for within your specific sector and local area, and check search volumes, keyword difficulty in terms of competition, and the potential click through rate you might achieve. It’s all fairly scientific, but once this step is completed, we’ll be able to present you with a well-researched set of keywords that are focused on meeting your business goals.
We offer a range of financial services SEO packages which will be customised to suit your specific business goals and priorities, which we will take time to analyse ahead of getting started. What’s included in your package will vary depending on the financial services SEO package you choose, but all include at least 25 tracked keywords, one or more focus areas, 16+ campaign hours, upwards of two blogs or landing pages, your own dedicated customer success manager, and a KPI dashboard where you can view all your current SEO campaign results.