SEO for Financial Services

Looking for a professional approach to Google success? An SEO strategy designed to make you stand out in the highly competitive financial services market? With a proven track record in specialist SEO for financial services firms, you can trust Figment to net you a top return on investment, and a constant flow of new client enquiries.

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Taking charge of your online success with done-for-you SEO.

As an expert in your field, you’ve worked tirelessly to get to where you are in your profession. But if your financial services firm doesn’t have maximum online visibility, you could be missing out on clients that could land you valuable long term business.  With almost two thirds of web traffic clicking through the top three Google results, it’s crucial you’re showing up in local search for your specialist areas of expertise. That’s where Figment comes in.

At Figment, we understand your time is at a premium. That it’s best spent serving clients, and staying compliant. It’s precisely why we offer done-for-you SEO for financial services companies. As your fully accountable SEO partners, we’ll put our in-depth knowledge to work. Taking charge of your online success, whilst you take care of your clients’ financial futures, safe in the knowledge that our GDPR regulated and audited agency is working in line with your FSA and data protection responsibilities.

The SEO transparency you need, for complete reassurance.

Knowing precisely what your SEO agency is doing for you, and why they’re doing it, provides much-needed reassurance. And when you can view all your current financial services SEO campaign results in real time courtesy of your very own KPI dashboard, your peace of mind is further sealed.

Since 2006, we’ve been supporting the online success of financial services professionals with award-winning strategies that get results. So whether your expertise lies in banking, accounting, bookkeeping, wealth management, insurance, pensions, investment, financial planning, tax consulting or foreign exchange, or anywhere else in the sector, you can rely on an SEO service that goes above and beyond to exceed your expectations.

Building your online reputation through Expertise, Authority and Trust.

When it comes to SEO for financial services firms, a vital part of our planning strategy involves taking time to understand your goals, your target clients and their personas, and the individual selling points that set you apart in your industry.

One of our key focuses is building your reputation online. It’s all about demonstrating Expertise, Authority and Trust (E-A-T). Google uses E-A-T to assess website content quality and relevancy, especially in trusted sectors like financial services. It’s something we work hard to establish, because the more you can demonstrate E-A-T, the more Google will rate your site. Which means enhanced online visibility, and more client enquiries.

Why choose Figment for financial services SEO?

  • Proven Results

    Proven Results

    A host of number 1 spots secured on Google for numerous competitive keywords AND continued traffic growth month on month, year on year.

  • Unique Blend of Skills

    Unique Blend of Skills

    Blending marketing, creative and technical skills with business knowhow helps us maximise results, so you get the very best for your budget.

  • Proven SEO Process

    Proven SEO Process

    Our results-driven process helps us achieve outstanding SEO results. Plus you get to see precisely what we’ll be doing for you, and when.

  • Best Practice SEO

    Best Practice SEO

    Wave goodbye to spammy SEO. Everything we do complies with Google best practice for the best possible rankings and least likelihood of penalties.

  • Clear Reporting

    Clear Reporting

    Each month you'll receive tailored reports and updates on your KPIs so you can clearly see how well your SEO campaign is progressing.

  • KPI Dashboard

    KPI Dashboard

    Our easy-view dashboard keeps all your key data in one place, so you can monitor your campaign progress and SEO results in real time.

15 years’ experience in SEO for financial services

Local people are searching online for the financial services you provide. Your goal is to be found by these people. To show them you’re an established authority in your field, with the specific expertise they need to secure their peace of mind.

Our goal is to get you there, with a fully customised strategy courtesy of 15 years of proven financial services industry SEO knowhow. And with your business growth goals at the heart of all we do for you, you could be realising your future aspirations sooner than you think.

What Our Clients Say

  • John Menicou
    PC Docs
  • Lyndon Ferguson
    Horrocks & Boyd
  • Ben Sutton-Jones
    Henfield Storage
  • Fiona Mordaunt
    Author / Blogger
  • Partridge Muir & Warren

    Partridge Muir & Warren

    Organic traffic up 37%. 32 top 3 Google rankings. A steady flow of new clients, and no more PPC spend. A satisfied chartered financial planner, enjoying exceptional results in just a few months, all thanks to Figment’s well-planned SEO strategy.

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  • Surrey Hills Garden Buildings

    Surrey Hills Garden Buildings

    37 Page 1 Google rankings. A 71% increase in sales. Surrey Hills Garden Buildings is now enjoying more quality leads than ever before, all thanks to Figment’s managed SEO strategy.

    0/5 (0 Reviews)

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  • Barry Bros Security

    Barry Bros Security

    100% growth in web traffic. Visitor numbers continuously rising. Google Page 1 for 55 competitive keywords. Here’s how we’ve kept this London security expert on top for more than five years.

    0/5 (0 Reviews)

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Speak to us about SEO for financial services firms

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  • Ceris Hymas
    “I loved working with Emma and Steve. They are really professional and really know what they are doing. Within just weeks of launching the new SEO campaign we started to see an increase in our search rankings. I’ve worked with a few agencies and they are certainly the best!”
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    James Wilson
    We asked Figment to re-design and develop our eCommerce website. As a start up this was a considerable investment but has proved one of our best business decisions so far. Since working with Figment our business has grown by over 300% and we’re growing each month. We enjoy our partnership especially the professional support and consultations with the team.
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  • Fiona Mordaunt
    “I last worked with Steve Grant in 2005, and recently got in touch with him again to update my website. He has gone over and beyond what I expected. I 100% recommend him and his team. Thank you Figment!”
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  • John Menicou
    Before taking on Figment Agency as my SEO partner, I’d used a number of agencies over several years with mixed results. I was really apprehensive with taking on a new agency, so much so that I interviewed ten different companies to make sure I got it right! Figment’s attention to detail, straight up attitude, and efforts in pitching ideas won the day. The team have been incredible ever since and proven to be the right decision. They have delivered consistently on their promise and I’ve seen the quality of leads generated to be consistent with our initial scope. Steve, Emma and the team have been a great choice and come highly recommended. If you want an agency that will be honest with you from the start with no surprises or excuses then Figment should be your choice too!
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    Rowan Barry
    Barry Bros has been working with Figment for over 8 years and they are a pleasure to work with. After redesigning our site, they started optimising it for search engines. This has generated huge growth in Google traffic. They also manage our blogs, social content and our newsletter, which has kept us engaging with our current customers as we are time poor. We trust them as part of our team and highly recommend!
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    Helen Austin
    Steve and the team offer an incredible, professional and personal service. Their advice, design and technical expertise is invaluable to my business and I couldn't recommend them highly enough.
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Frequently Asked Questions

  • How does SEO for financial services firms work?

    We split SEO into two main areas. Firstly, on-page SEO, which deals with relevancy. Our work here involves focusing on the things that matter to Google, like page loading speed, the format of your website code and the quality of your content. The other area is off-page SEO, which is all about trust and site authority. This is hugely important for financial services websites, and something in which we have developed specialist expertise over the past 15 years.

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  • SEO vs paid advertising, what’s the difference?

    When you pay to put ads online, every time someone clicks on the ad and lands on your website, you have to pay (‘pay per click’). With organic SEO however, there is no charge whenever someone clicks on a link they find in the search results. The fact is, people are more inclined to click on and trust organic listings than they are adverts, which is why investing in a long term SEO strategy for your financial services firm is more likely to deliver a better return on investment.

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  • How long before I get to see results from the SEO work?

    You’ll need to be prepared to look at your financial services SEO as a medium to long term strategy, but many of our clients in this sector begin to see initial results in the first few months.

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  • Why does my financial services firm need SEO?

    Competition for clients in the financial services sector is growing rapidly, as firms are increasingly targeting directly rather than acquiring through professional referrals. Plus consumers are turning to the internet more and more to check online reviews and expertise. A visible online presence is crucial if you are going to stand out in a growing crowd of competitors.

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  • How much does SEO for financial services cost?

    Prices for our financial services SEO campaigns range from £500 to £4K per month. As a guide, a 20-hour campaign based on 50 keywords with weekly blogs, technical SEO, manual outreach and management would usually require an investment of around £2,000 plus VAT per month. You are welcome to contact us for a customised quotation.

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  • What keywords will you choose for my financial services SEO campaign?

    Our research will reveal which keywords are best to drive qualified traffic to your financial services website. We’ll look into what people search for within your specific sector and local area, and check search volumes, keyword difficulty in terms of competition, and the potential click through rate you might achieve. It’s all fairly scientific, but once this step is completed, we’ll be able to present you with a well-researched set of keywords that are focused on meeting your business goals.

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  • What’s included in SEO for financial services?

    We offer a range of financial services SEO packages which will be customised to suit your specific business goals and priorities, which we will take time to analyse ahead of getting started. What’s included in your package will vary depending on the financial services SEO package you choose, but all include at least 25 tracked keywords, one or more focus areas, 16+ campaign hours, upwards of two blogs or landing pages, your own dedicated customer success manager, and a KPI dashboard where you can view all your current SEO campaign results.

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