What is local SEO?
Local SEO is a targeted way of marketing your local business to an online audience. In fact, you could call it the internet version of the Yellow Pages. Unlike regular organic SEO, the strategies involved are geared specifically towards getting you in front of people who are nearby and looking for what you offer.
Literally millions of web users are searching online for the best local businesses. Your aim is to boost your chances of getting found by potential customers, and local SEO strategies are the only way to achieve that goal.
Local search strategies like Google Local Pack optimisation will help you connect with people at the time they need you most.
Remember, people rely on the internet to find information about local businesses. If you’re not making an appearance, your competitors certainly will be.
The benefits of Local SEO.
Local listings like the Google Local Pack and online directories dominate the top spots in many search results. Listings like these are renowned for their excellent conversion rates. And when it comes to online reviews, the trust factor amongst local customers is seriously high. These are just some of the most popular local SEO strategies. When tailored. they’re all geared towards achieving greater visibility, enhancing reputation and boosting sales on a local level.
The Google Local Pack holds #1 position in 93% of local searches. It means more calls, more visitors & more in-store visits.
People who use local search click to call or visit a website right away. They're ready to buy. 50% will visit a store within just one day.
80-90% of shoppers read online reviews before they buy. Your glowing reviews way up at the top of Google will inspire trust in your business.
How we do it.
We’ve achieved fantastic results for lots of local businesses. Over a hundred page one rankings and up to 500% web traffic growth. It’s made an incredible difference. Want to know how we do it?
We'll use expert strategies to make sure your website content, images and headings are all optimised for the best chance of local search success.
Google My Business Optimisation
Your Google My Business Listing polished to perfection with glowing content and professional appeal.
Consistency of your essential business info (NAP) is crucial when it comes to local SEO. We'll audit all your listings to identify any issues.
This is where we'll put right any issues we found with your Name, Address & Phone details (NAP) so everything's nice and consistent.
We'll build your NAP citations every month, choosing the directories most relevant to your business. It's a great boost to your online presence.
Online Reputation Management
Your online reputation will drive your sales. So we'll give you actionable strategies to help you encourage and capture reviews.
- Daniel BurmanElegant Bedrooms
- Shaun O'NeillSurrey Hills Garden Buildings
- Lyndon FergusonHorrocks & Boyd
- Leon AlmashanPhysio Extra
Why Use Figment as your Local SEO Consultant?
Unique Blend of Skills
At Figment we blend business, marketing, creative and technical skills to drive results. This dynamic resourcing model helps us maximise results within your budget.
Track and monitor campaign progress and SEO results with our easy-to-use dashboard. With all data accessible in one place, there’s no need to trawl through multiple tools.
Proven SEO Process
Our 6R Results process is the platform for our success. It helps us drive outstanding SEO results, with full transparency over what we’ll be doing and when.
A host of number 1 spots secured on Google for numerous competitive keywords AND continued traffic growth month on month, year on year.
Best Practice SEO
Wave goodbye to spammy SEO. Everything we do complies with Google best practice for the best possible rankings and least likelihood of penalties.
Each month you'll receive tailored reports and updates on your KPIs so you can clearly see for yourself how well your SEO campaign is progressing.
Frequently Asked Questions
Local SEO will help you promote the products and services you offer at the time your customers are searching for them.
It enhances local visibility which in turn increases enquiries, website traffic and in-store visitors. Compared to traditional advertising, search has a much higher conversion rate. What’s more, these local customers are looking to buy the products and services you offer: right now!
Local SEO is based on three primary ranking factors: your Google My Business profile, your website and your citation profile.
Local SEO costs £500+ VAT per month and a minimum of 6 month commitment.
A citation is an online reference to the name, address and phone number of your business (NAP). The quality, quantity and consistency of your citations can make a direct impact on your local search engine ranking.
Between 80 and 90% of Internet shoppers read reviews before making a purchase. Without reviews, conversion is far less likely.
Simply complete our get started form and we’ll be in touch to discuss your local SEO campaign in more detail.