Local SEO

Serving customers in a set geographical area? Want to increase sales? With local SEO, we’ll get you to the top of Google. That means your customers will find your business when they are ready to buy.

What is local SEO?

Local SEO is a targeted way of marketing your local business to an online audience. In fact, you could call it the internet version of the Yellow Pages. Unlike regular organic SEO, the strategies involved are geared specifically towards getting you in front of people who are nearby and looking for what you offer.

Literally millions of web users are searching online for the best local businesses. Your aim is to boost your chances of getting found by potential customers, and local SEO strategies are the only way to achieve that goal.

Local search strategies like Google Local Pack optimisation will help you connect with people at the time they need you most.

Remember, people rely on the internet to find information about local businesses. If you’re not making an appearance, your competitors certainly will be.

The benefits of Local SEO.

Local listings like the Google Local Pack and online directories dominate the top spots in many search results. Listings like these are renowned for their excellent conversion rates. And when it comes to online reviews, the trust factor amongst local customers is seriously high. These are just some of the most popular local SEO strategies. When tailored. they’re all geared towards achieving greater visibility, enhancing reputation and boosting sales on a local level.

  • Increase Visibility

    Increase Visibility

    The Google Local Pack holds #1 position in 93% of local searches. It means more calls, more visitors & more in-store visits.  

  • Increase Sales

    Increase Sales

    People who use local search click to call or visit a website right away. They're ready to buy. 50% will visit a store within just one day.

  • Build Reputation

    Build Reputation

    80-90% of shoppers read online reviews before they buy. Your glowing reviews way up at the top of Google will inspire trust in your business.

How we do it.

We’ve achieved fantastic results for lots of local businesses. Over a hundred page one rankings and up to 500% web traffic growth. It’s made an incredible difference. Want to know how we do it?

  • On-Page Optimisation

    On-Page Optimisation

    We'll use expert strategies to make sure your website content, images and headings are all optimised for the best chance of local search success.

  • Google My Business Optimisation

    Google My Business Optimisation

    Your Google My Business Listing polished to perfection with glowing content and professional appeal.

  • Citation Audit

    Citation Audit

    Consistency of your essential business info (NAP) is crucial when it comes to local SEO. We'll audit all your listings to identify any issues.

  • Citation Cleanup

    Citation Cleanup

    This is where we'll put right any issues we found with your Name, Address & Phone details (NAP) so everything's nice and consistent.

  • Citation Building

    Citation Building

    We'll build your NAP citations every month, choosing the directories most relevant to your business. It's a great boost to your online presence.

  • Online Reputation Management

    Online Reputation Management

    Your online reputation will drive your sales. So we'll give you actionable strategies to help you encourage and capture reviews.  

Recent SEO Case Studies

  • ZedcarZ


    Ranked #1 in local search. 100+ positive Google reviews. Organic traffic up 23%. So, just how did Team Figment manage to achieve ALL this in such a competitive market?

    View Case Study

  • Henfield Storage

    Henfield Storage

    Organic traffic up 68% in just 8 months. Google Page 1 for 53 keywords. Top Local Pack positions for 30+ keywords. With sales up and PPC costs down, it’s all good news for Henfield Storage.

    View Case Study

  • Barry Bros Security

    Barry Bros Security

    100% growth in web traffic. Visitor numbers continuously rising. Google Page 1 for 55 competitive keywords. Here’s how we’ve kept this London security expert on top for more than five years.

    View Case Study

Frequently Asked Questions

  • What’s the difference between your Organic SEO and Local SEO services?

    Organic SEO covers the non-paid listings on search engine results pages. Local SEO covers the Google Local Pack and is designed for businesses with a physical location and local audience.

  • What is local SEO?

    Local SEO will help you promote the products and services you offer at the time your customers are searching for them.

  • What are the benefits of local SEO?

    It enhances local visibility which in turn increases enquiries, website traffic and in-store visitors. Compared to traditional advertising, search has a much higher conversion rate. What’s more, these local customers are looking to buy the products and services you offer: right now!

  • How does local SEO work?

    Local SEO is based on three primary ranking factors: your Google My Business profile, your website and your citation profile.

  • How much does Local SEO cost?

    Local SEO costs £3,000+ VAT as a complete campaign per location. This includes a citation audit, citation clean-up, Google My Business optimisation, content writing, on-page optimisation, link building, monitoring and reporting.

  • What is a citation and why is it important?

    A citation is an online reference to the name, address and phone number of your business (NAP). The quality, quantity and consistency of your citations can make a direct impact on your local search engine ranking.

  • Why are reviews so important?

    Between 80 and 90% of Internet shoppers read reviews before making a purchase. Without reviews, conversion is far less likely.

  • How do I get started?

    Simply complete our get started form and we’ll be in touch to discuss your local SEO campaign in more detail.

  • Henfield Storage
    5 star service from an excellent family-run agency. These guys won our SEO business because they showed us they would give the attention to detail and personal touch that we were looking for. 6 months in and we are extremely satisfied with the job they have done so far. They are great to work with, attentive and professional, and above all they know their stuff. Recommended.
    google stars google stars google stars google stars google stars
  • Faye Mellor
    I have worked with Figment over last few years through various company changes and nothing is ever too much trouble for them. From re-designing our website and re-branding to SEO management and support, their service is faultless.
    google stars google stars google stars google stars google stars
  • Jo Jenkins
    “Figment have been absolutely fantastic in helping us work on our SEO. They have improved the functionality of our website and are always on hand to provide expert advice, brilliant support and offer recommendations on how to further improve the website. Their reports are clear and concise and their willingness to help puts them above other SEO companies that we have worked with in the past.”
    google stars google stars google stars google stars google stars


  1. 6 Local SEO Stats Every Online Marketer Needs To Know

  2. How Mobile, Voice & Social Are Changing SEO [Infographic]

  3. 8 SEO Stats that are Hard to Ignore

  4. 7 Reasons Why Your Business Should Invest In SEO

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