Local SEO

Your business, riding high in Google for all the locations you cover. Ranking top for ‘near me’ searches. Sitting pretty at the top of the Google Map Pack. When you’re showing up for local search, customers will show up at your business. That’s the power of local SEO, all part of the award-winning, fully-managed SEO service from Figment.

What is local SEO?

Local SEO services are all about getting your local business the online visibility it needs to drive localised traffic, either to your website, or to your physical store. It’s organic SEO, specifically focused on targeting people who are actively searching for products and services locally. People who are ready now to make an instant enquiry, purchase or visit. In other words, warm leads you simply can’t afford to miss.

SEO services for local businesses will help you connect with people at the time they want and need you most.

These include proven organic SEO strategies. Like local landing pages that show the search engines you have authority in your local areas, helping to create more qualified leads with higher conversion rates. Local citation building, getting you featured in local online directories relevant to your business. On-page technical SEO, optimising the vital elements of your site to make it Google-friendly. And Google Business Profile optimisation, designed to place you at the top of the Google Map Pack that heads up all local search results.

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The benefits of Local SEO

Do you run a local business? Are you a service provider who wants to grow your audience in particular locations? With top-ranked individual landing pages promoting your business in each location you serve, a host of local directory entries, and top spots in the Google Map Pack, your local online visibility will get a serious boost.

88% of searches for local businesses on a mobile either call or visit the location within 24 hours. That’s a LOT of warm leads. It’s precisely why you need to be showing up for local and ‘near me’ searches, with a clear presence in your target areas, excellent reviews that build trust, and a website that’s user-friendly and perfectly structured for SEO success. And with local SEO services from Figment, you’ll enjoy all of the above.

  • Increase Visibility

    Increase Visibility

    Location landing pages get you found for YOUR service in YOUR local areas. With local listings & top Google Map Pack positions, it's a powerful force.  

  • Increase Sales

    Increase Sales

    People who use local search click to call or visit a website right away. They're ready to buy. 50% will visit a store within just one day.

  • Build Reputation

    Build Reputation

    80-90% of shoppers read online reviews before they buy. Your glowing reviews way up at the top of Google will inspire trust in your business.

How we approach Local SEO

Our local SEO services for businesses have achieved fantastic results. Over a hundred page one rankings and up to 500% web traffic growth. It’s made an incredible difference to the success of countless local companies. Here’s how we do it.

  • On-Page Optimisation

    On-Page Optimisation

    Expert strategies to make sure your website content, images and headings are all optimised for the best chance of local search success.

  • Google Business Profile Optimisation

    Google Business Profile Optimisation

    Your Google Business Profile polished to perfection with glowing content and professional appeal.

  • Citation Building

    Citation Building

    We'll build your NAP citations every month, choosing the directories most relevant to your business. It's a great boost to your online presence.

  • Online Reputation Management

    Online Reputation Management

    Online reputation drives sales. We'll give you actionable strategies to encourage and capture reviews.  

  • Video Testimonial
    Kian Kormi
    Whisper Media
  • Video Testimonial
    Shaun O'Neill
    Surrey Hills Garden Buildings
  • Fiona Mordaunt
    Author / Blogger
  • Daniel Lewis
    Medical Physician

Why use Figment as your Local SEO agency?

  • Proven Results

    Proven Results

    A host of number 1 spots secured on Google for numerous competitive keywords AND continued traffic growth month on month, year on year.

  • Unique Blend of Skills

    Unique Blend of Skills

    Blending marketing, creative and technical skills with business knowhow helps us maximise results, so you get the very best for your budget.

  • Proven SEO Process

    Proven SEO Process

    Our results-driven process helps us achieve outstanding SEO results. Plus you get to see precisely what we’ll be doing for you, and when.

  • Best Practice SEO

    Best Practice SEO

    Wave goodbye to spammy SEO. Everything we do complies with Google best practice for the best possible rankings and least likelihood of penalties.

  • Clear Reporting

    Clear Reporting

    Each month you'll receive tailored reports and updates on your KPIs so you can clearly see how well your SEO campaign is progressing.

  • KPI Dashboard

    KPI Dashboard

    Our easy-view dashboard keeps all your key data in one place, so you can monitor your campaign progress and SEO results in real time.

Recent Local SEO Case Studies

  • ZedcarZ


    53 Google Top 3 rankings. Organic traffic up 215%. Fantastic results, but not such a simple task in the highly competitive local mini cab arena. So just how did Team Figment achieve such exceptional success for what’s now Surbiton’s go-to private hire firm?

    View Case Study

  • Barry Bros Security

    Barry Bros Security

    100% growth in web traffic. Visitor numbers continuously rising. Google Page 1 for 55 competitive keywords. Here’s how we’ve kept this London security expert on top for more than five years.

    View Case Study

  • Henfield Storage

    Henfield Storage

    Organic traffic up 68% in just 8 months. Google Page 1 for 53 keywords. Top Local Pack positions for 30+ keywords. With sales up and PPC costs down, it’s all good news for Henfield Storage.

    View Case Study

Frequently Asked Questions

  • Why do I need location landing pages for local SEO?

    Location landing pages help potential customers find you at their closest location. With a unique landing page on your website that covers every location you serve, you are telling Google that you have authority in that area. Local landing pages help to create qualified leads, which lead to higher conversion rates. And that means more sales.

    You can read more about the benefits of location landing pages, and what’s involved in creating them, in our dedicated blog post, The Hidden Benefits of Having a Location Landing Page.

  • How do I get started with local SEO services?

    Simply complete our get started form and we’ll be in touch to discuss our local SEO packages in more detail.

  • Why are reviews so important for local SEO?

    Between 80 and 90% of internet shoppers read reviews before making a purchase. Without reviews, conversion is far less likely. What’s more, for local SEO, good reviews will help boost your presence in the Google Map Pack, which will considerably boost your online visibility.

  • What is a citation and why is it important for local SEO?

    A citation is an online reference to the name, address and phone number of your business (NAP). The quality, quantity and consistency of your citations can make a direct impact on your local search engine rankings. For local SEO, we target local online directories. Along with the Google Map Pack, these dominate local search results, and have excellent conversion rates.

  • How does local SEO work?

    Our local SEO packages are based on our fully managed SEO service which uses proven tactics to boost the online visibility of your business. If you have a local audience, then we will specifically target that audience, across whatever locations you operate or have a physical presence in. Our strategies will include optimising your Google Business Profile, onsite technical SEO to ensure your website is communicating well with Google, building your local citation profile across local directories, managing your online reputation by helping you build reviews, and creating local landing pages to target specific geographical traffic.

  • What are the benefits of local SEO?

    SEO services for local businesses enhances local online visibility. This in turn increases web traffic, enquiries and in-store visitors. 88% of searches for local businesses on a mobile either call or visit the location within 24 hours, which means they are ready to buy. For this reason, local SEO has a much higher conversion rate than traditional advertising.

SEO results made simple

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