Emma combines a decade of SEO leadership with a pioneering approach to her role. She joined the agency as Co-Director in 2016 after eight years in international marketing at institutional level, bringing a wealth of expertise to Figment. Leading by example, Emma drives innovation and product development, ensuring clients see maximum impact from their campaigns. Born in Cheshire and a Newcastle University graduate in Marketing & Management, Emma leads Figment’s signature SearchRank360™ process. She works closely with other agency leaders to forge lasting partnerships and leads the team with a focus on research-led strategies that deliver maximum impact. A talented artist, guitarist and keen world traveller, Emma is devoted to spending time with close family and friends.