5 SEO and Content Marketing Trends for 2020
Looking to the future, let’s delve into what 2020 has in store on the search engine optimisation front as we enter not just a New Year, but a whole new decade.
Looking to the future, let’s delve into what 2020 has in store on the search engine optimisation front as we enter not just a New Year, but a whole new decade.
Why are semantically related keywords so important for SEO? Here’s the lowdown on how to find them, where to use them and why you need to be focusing your content around them.
Ease of reading is crucially important both for SEO and user experience. Let’s take a look at website readability best practices designed to please both user and search engine.
Product copy is THE seller when it comes to online shopping. Here are four of the best ways to entice shoppers to make a purchase using the power of persuasive copywriting.
Headlines matter. They are the first thing people read. Without a headline, how would you know what the content is about? They’re crucial for SEO too. So, how to write a killer headline?
Thinking about cashing in on the Royal Wedding by tying it in with a marketing campaign or two? Before you do, read this. There are important rules to follow…
We know the benefits of content marketing. But how to create that compelling, authoritative content that gets read and widely shared? And, crucially, leads to trust being instilled in your brand and, eventually, a transaction taking place?
Running an ecommerce business is fraught with challenges, especially when it comes to customer service and user experience. Step in chatbots, a proven way to boost sales and reduce costs.
Brand stories deliver so much more than a service or product, instead inviting the customer to partake in an experience that cannot be missed. So how to go about brand storytelling?
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