Three Mistakes Businesses Make When Writing Their Own Website Content
If you are planning a new website and are at the point of thinking about your copy, here are a few questions to ask yourself before you decide who’s going to write it.
If you are planning a new website and are at the point of thinking about your copy, here are a few questions to ask yourself before you decide who’s going to write it.
Social platforms don’t come with built in miracles: they require lots of hard work. Should you be ‘doing’ social media, or focusing your efforts elsewhere?
Micro-moments are highly important marketing opportunities. But how to make the most of them – what content to produce, and where to put it?
Writing content for your website calls for two considerations: your reader and the search engines. Balancing copy to please both is your key objective. But how?
There are numerous rules concerning advertising and whatever your industry, you will find a code that governs your marketing communications.
Native advertising is taking the marketing world by storm, but how to stay compliant with the advertising codes when placing advertorials online?
If you are using flashing imagery or flashing text in your online content, there are various guidelines to follow so as to make your material safe.
The EU General Data Protection Regulation (GDPR) is the most significant privacy legislation in 20 years. But will it affect your business? And how?
If you are planning to pull in business with special promotions then you need to take special care not to mislead the consumer public. Here”s how.
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