Archives: Data

These days there is an abundance of digital marketing data available at our fingertips. But the question, is, how to turn it into actionable steps, so that business goals are achieved?

Structured data is a vital element in any search engine optimisation strategy. Here’s the lowdown on what structured data is, and why it matters so much for SEO.

Google has come up with so many additions over the years that it’s perfectly reasonable that you may not have heard of Google Data Studio. Here are 6 reasons why you’ll love it.