There is no doubt personalised marketing works. However, a fine line exists with personalisation. Too little and it’s off the mark. Too much, and it can come across seriously awkward. So how to strike the right balance?
Archives: Email Marketing
If you collect email addresses and send emails to anyone in the EU as part of your marketing strategy, you will be affected by GDPR. Here’s all you need to know.
Marketing in private health care has a great deal to do with getting the targeting right. But what initiatives are the right ones to use in this niche sector? How to effectively nurture patient relationships?
Engagement really has become the crux of marketing and advertising. But just what is engagement? What does the verb, to engage, actually mean in terms of marketing? And how does the marketer achieve that crucial engaging effect?
Are you serious about targeting and personalising your marketing campaigns for the very best possible results? If so, it’s time to consider bringing facial recognition technology into your marketing mix.
The Internet of Things will deliver a mine of big data that could potentially be used on a mind blowing scale. But how will the massive influx of knowledge be analysed? Step in ‘machine learning’.
The Internet of Things is considered a powerful engagement and personalisation tool which is set to revolutionise the marketing landscape.
If your promotional strategy involves email marketing or clickable adverts, then knowing how to create a brilliant landing page is essential. Follow these tips to maximise conversions.
Customers who feel valued are far more likely to stay loyal to a brand. But how to go about creating this feeling?