Email marketing can be an effective way to engage with clients and customers. Here we look at why email marketing is important, with a few bonus tips on how to get the most out of it.
Jan 14th 2021
Aug 18th 2020
Is your digital marketing delivering a return? Read on for everything a business should know about digital marketing reporting, including how to set goals and key performance indicators.
Jul 11th 2018
How to design a lead capture form that does a great job of converting? One that compels the visitor to fill it in rather than click off the page? Read on for top tips.
Jun 15th 2018
When it comes to searching through a voice assistant we tend to use natural language. But how does this translate into search engine optimisation? Time to change tack?
Apr 19th 2018
There is no doubt personalised marketing works. However, a fine line exists with personalisation. Too little and it’s off the mark. Too much, and it can come across seriously awkward. So how to strike the right balance?
Nov 13th 2017
If you collect email addresses and send emails to anyone in the EU as part of your marketing strategy, you will be affected by GDPR. Here’s all you need to know.
May 1st 2017
Engagement really has become the crux of marketing and advertising. But just what is engagement? What does the verb, to engage, actually mean in terms of marketing? And how does the marketer achieve that crucial engaging effect?
Mar 14th 2017
Are you serious about targeting and personalising your marketing campaigns for the very best possible results? If so, it’s time to consider bringing facial recognition technology into your marketing mix.
Feb 13th 2017
The Internet of Things will deliver a mine of big data that could potentially be used on a mind blowing scale. But how will the massive influx of knowledge be analysed? Step in ‘machine learning’.