How to design a lead capture form that does a great job of converting? One that compels the visitor to fill it in rather than click off the page? Read on for top tips.
Archives: Email Marketing
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Lead Capture Forms: A Guide to Boosting Conversion
Jul 11
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The Voice Search Boom: Time to Change your SEO Strategies?
Jun 15
When it comes to searching through a voice assistant we tend to use natural language. But how does this translate into search engine optimisation? Time to change tack?
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How to Avoid Over-Personalisation in Marketing
Apr 19
There is no doubt personalised marketing works. However, a fine line exists with personalisation. Too little and it’s off the mark. Too much, and it can come across seriously awkward. So how to strike the right balance?
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GDPR Pt 3: The One You Need to Read if you do Email Marketing
Nov 13
If you collect email addresses and send emails to anyone in the EU as part of your marketing strategy, you will be affected by GDPR. Here’s all you need to know.
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Private Health Care Marketing: The Strategies You Need to be Adopting
Jul 22
Marketing in private health care has a great deal to do with getting the targeting right. But what initiatives are the right ones to use in this niche sector? How to effectively nurture patient relationships?
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Customer Engagement: a Comprehensive How-to Guide
May 1
Engagement really has become the crux of marketing and advertising. But just what is engagement? What does the verb, to engage, actually mean in terms of marketing? And how does the marketer achieve that crucial engaging effect?
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Facial Recognition: Getting to Know Your Customers Just Got More Interesting
Mar 14
Are you serious about targeting and personalising your marketing campaigns for the very best possible results? If so, it’s time to consider bringing facial recognition technology into your marketing mix.
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Why Machine Learning is Critical to the Evolution of Digital Marketing
Feb 13
The Internet of Things will deliver a mine of big data that could potentially be used on a mind blowing scale. But how will the massive influx of knowledge be analysed? Step in ‘machine learning’.
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How the Internet of Things is Shaping the Digital Marketing Landscape
Jan 10
The Internet of Things is considered a powerful engagement and personalisation tool which is set to revolutionise the marketing landscape.
