Email marketing can be an effective way to engage with clients and customers. Here we look at why email marketing is important, with a few bonus tips on how to get the most out of it.

Is your digital marketing delivering a return? Read on for everything a business should know about digital marketing reporting, including how to set goals and key performance indicators.

How to design a lead capture form that does a great job of converting? One that compels the visitor to fill it in rather than click off the page? Read on for top tips.

When it comes to searching through a voice assistant we tend to use natural language. But how does this translate into search engine optimisation? Time to change tack?

There is no doubt personalised marketing works. However, a fine line exists with personalisation. Too little and it’s off the mark. Too much, and it can come across seriously awkward. So how to strike the right balance?

If you collect email addresses and send emails to anyone in the EU as part of your marketing strategy, you will be affected by GDPR. Here’s all you need to know.

Engagement really has become the crux of marketing and advertising. But just what is engagement? What does the verb, to engage, actually mean in terms of marketing? And how does the marketer achieve that crucial engaging effect?

Are you serious about targeting and personalising your marketing campaigns for the very best possible results? If so, it’s time to consider bringing facial recognition technology into your marketing mix.

The Internet of Things will deliver a mine of big data that could potentially be used on a mind blowing scale. But how will the massive influx of knowledge be analysed? Step in ‘machine learning’.