What a year 2018 has been for Team Figment! A host of amazing Google results achieved for our clients; a selection of websites re-designed with fantastic outcomes – including our own! Here we share our best highlights of 2018…
A Year in the Life of Figment: Our Highlights of 2018
Dec 3rd 2018
Lead Capture Forms: A Guide to Boosting Conversion
Jul 11th 2018
How to design a lead capture form that does a great job of converting? One that compels the visitor to fill it in rather than click off the page? Read on for top tips.
What you Need to Know about Royal Mentions in Your Marketing Campaigns.
May 11th 2018
Thinking about cashing in on the Royal Wedding by tying it in with a marketing campaign or two? Before you do, read this. There are important rules to follow…
GDPR Pt 3: The One You Need to Read if you do Email Marketing
Nov 13th 2017
If you collect email addresses and send emails to anyone in the EU as part of your marketing strategy, you will be affected by GDPR. Here’s all you need to know.
GDPR Pt 1: Digital Marketing and the New Rules on Consent
Oct 12th 2017
GDPR is coming – very soon. For digital marketers, the rules on gaining consumer consent are extremely important. Here we outline those rules, with useful examples of do’s and don’ts.
The Rules on Using Customer Survey Results in Marketing
Oct 19th 2016
Publishing customer survey results can be an effective marketing initiative. However, there are strict rules governing the communication of survey findings.
Advertising Rules that may Surprise you
Mar 5th 2016
There are numerous rules concerning advertising and whatever your industry, you will find a code that governs your marketing communications.
The Dos and Don’ts of Native Advertising
Feb 4th 2016
Native advertising is taking the marketing world by storm, but how to stay compliant with the advertising codes when placing advertorials online?
Could your Online Content Cause Seizures?
Jan 14th 2016
If you are using flashing imagery or flashing text in your online content, there are various guidelines to follow so as to make your material safe.