How to design a lead capture form that does a great job of converting? One that compels the visitor to fill it in rather than click off the page? Read on for top tips.
Thinking about cashing in on the Royal Wedding by tying it in with a marketing campaign or two? Before you do, read this. There are important rules to follow…
If you collect email addresses and send emails to anyone in the EU as part of your marketing strategy, you will be affected by GDPR. Here’s all you need to know.
GDPR is coming – very soon. For digital marketers, the rules on gaining consumer consent are extremely important. Here we outline those rules, with useful examples of do’s and don’ts.
Publishing customer survey results can be an effective marketing initiative. However, there are strict rules governing the communication of survey findings.
There are numerous rules concerning advertising and whatever your industry, you will find a code that governs your marketing communications.
Native advertising is taking the marketing world by storm, but how to stay compliant with the advertising codes when placing advertorials online?
If you are using flashing imagery or flashing text in your online content, there are various guidelines to follow so as to make your material safe.
The EU General Data Protection Regulation (GDPR) is the most significant privacy legislation in 20 years. But will it affect your business? And how?