The State of Marketing in Private Healthcare.
Patient Pulse 2025 is Figment’s study of how UK private healthcare markets itself; a desk audit of 4,000+ clinic websites plus 30 survey responses and 10 operator interviews, fieldwork Jan–Mar 2025. The headline: a £12.4bn sector is running on 2015 marketing. Most clinics are invisible to AI search, slow, and have no CRM, while demand for private care is at record highs.
What is Patient Pulse 2025: The State of Marketing in Private Healthcare?
Discover the future of private healthcare marketing with Patient Pulse 2025, a groundbreaking study by Figment Agency and Health Foundry. This research uncovers the trends, challenges, and opportunities shaping patient engagement and clinic success today.
Why this research is important
With private healthcare becoming more competitive, it’s critical to understand how to connect with patients effectively. This study offers you the chance to:
Learn
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Influence
What we’re exploring
- Digital Marketing Challenges: Understand the biggest obstacles clinics face online.
- Patient Acquisition Strategies: Explore how top clinics attract and retain patients.
- Marketing Tools and Platforms: Find out what works and where there’s room to grow.
- Emerging Trends: Learn how changing patient behaviours are reshaping the industry.
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