Project Overview

Surbiton Smile is a leading centre for general, cosmetic and implant dentistry. Their experts offer everything from general and family dentistry to dental implants, periodontal treatment and orthodontic treatment. Practice owner Dr Simin Soltani approached Figment with a desire to boost online visibility both locally and beyond, and a goal of achieving improved conversions.

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Services Provided

  • Local SEO
  • Managed SEO Campaign
  • SEO Web Design & Build

Setting Strong Foundations, for a Bigger Bite of the Search Results Cherry

Setting the foundations for a successful SEO campaign is vital for fast, lasting results. So we created a website that was fully optimised from a user perspective, and that covered all the technical bases to please Google.

With Core Web Vitals in mind, our tech team made sure the site was super-fast to load, and was well-coded for the best possible user experience. Now we were primed and ready to get moving on the SEO campaign.

Polishing up for Gleaming Google Success

Targeting both local traffic and further afield, we combined our local SEO expertise with a managed organic SEO campaign to broaden results.

On-page SEO saw every page of the site optimised with the all-important target keywords and meta titles and tags. Meanwhile off-page, we built up a raft of crucial citations and backlinks to help cement site authority. And the results spoke for themselves.

With 37 keywords ranking in the top 3 Google spots, online visibility soared. Local searches increased by 57%, and there was an overall boost in Google rankings of a huge 2,052.

Local Traffic from Relevant Keywords.

We know that 93% of Google searches display the Google Local Pack in the #1 position. And that’s precisely why Surbiton Smile needed our help, to get them that vital Local Pack visibility. Local and ‘near me’ searches are so important for locally based businesses.

Thanks to our local SEO strategy, more than 300 people found Surbiton Smile online whilst searching for ‘dentist near me’.

More Traffic = More Actions = More Patients.

Relevant keywords always lead to greater conversion rates. The boosted traffic from the relevant keywords used to find Surbiton Smile resulted in a 21% year on year increase in phone calls, which led to greater stream of new patients. And a very satisfied client.

Over 70% of new patients we get each month come through my website

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– Simin Soltani // Surbiton Smile

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