As 2024 marks a turning point for digital marketing, businesses are urged to embrace data-driven targeting, agile marketing practices, and the latest technologies. Here’s why this shift is crucial.
In this post we’re tackling the question of ‘what is digital PR’, as well as looking at its importance in the realm of search engine optimisation and sharing examples of best practice digital PR tactics.
The latest report from Ofcom, the Online Nation 2023, reveals something exciting: young people in the UK are leading a big change in how we use technology.
In this post, we’re taking a look at the growing importance of integrating SEO with social media and the increasing value of social commerce, and why weaving social media into an SEO strategy is the way forward.
OpenAI, the brains behind ChatGPT, has recently introduced a way for anyone to create their very own SEO AI tools. They’re called GPTs, and here’s what they’re all about.
The Google Local Pack is the prime spot for you if you run a local business. Let’s take a look at the factors that help to boost your local SEO ranking in the Local Pack.
If you want to get the most out of your website, you need to monitor its traffic. Here’s an insight into the tools to use, and the metrics you need to be monitoring.
Figment is proud to have been announced as finalists in the Best Use of Search – Finance SEO Category at the UK Search Awards 2023.
Over 90% of internet users access the web via a mobile phone. Here’s why a non-mobile friendly website is a no-go, and how to achieve the best mobile browsing experience for your visitors.
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