Topic research is said to be more effective than traditional keyword research, especially when attempting to establish whether it is worth using a particular topic for your online content.
Mar 18th 2019
Jan 7th 2019
Headlines matter. They are the first thing people read. Without a headline, how would you know what the content is about? They’re crucial for SEO too. So, how to write a killer headline?
May 11th 2018
Thinking about cashing in on the Royal Wedding by tying it in with a marketing campaign or two? Before you do, read this. There are important rules to follow…
Mar 12th 2018
Any type of business or service provider can use content marketing to their advantage. So just why is this a winning strategy, and why should you be adopting it?
Nov 19th 2017
Your About Us page is extremely important: research says customers who read it actually spend more. But what makes an About Us page truly great? Read on for insider advice.
Jun 1st 2017
An important question posed by businesses investing in organic search engine optimisation is, am I using the right keywords? Here we examine 4 top ways of making keyword choices to optimise sales.
May 1st 2017
Engagement really has become the crux of marketing and advertising. But just what is engagement? What does the verb, to engage, actually mean in terms of marketing? And how does the marketer achieve that crucial engaging effect?
Apr 7th 2017
Can a spelling mistake result in lost sales? What effect do spelling errors have on brand credibility? Does Google penalise websites for poor content? Here we look at what brands could lose by failing to ensure its online copy is proof-perfect.
Nov 14th 2016
Websites that aren’t responsive won’t fair well in Google’s newly divided mobile & desktop indexes. But what of responsive COPY? How to write for a mobile audience?